It's All Happening : Women In CPG

S4 Ep46: Birdie Bakes : How two moms are building a brand that solves a real problem

Birdie Bakes Co [https://birdiebakesco.com/] makes the first easy-to-bake muffin mix with real fruits and veggies in every bite. Founded by two moms, Victoria Tawney [https://www.linkedin.com/in/vfealkoff/]and Katie Nugent [https://www.linkedin.com/in/halekati/]who know the challenge of feeding kids well while juggling everyday life. Like so many parents, they wanted to get more fruits, veggies, fiber, and protein into their kids’ diets. Muffins were one of the only guaranteed yeses, but the options weren’t good enough. Baking from scratch was messy and time-consuming, and store-bought mixes lacked real nutrition. So they created what didn’t exist. Made with real ingredients like banana, apple, carrot, and sweet potato, Birdie Bakes Co mixes deliver fiber, protein, and nutrition from real food. They’re loved by kids, genuinely easy to make and designed to be fail-proof for busy families.  And with 50% less sugar than most leading mixes, they’re something parents feel good about serving. Birdie Bakes Co is built on keeping things simple, honest, and always fun proving that nourishing your family doesn’t have to be complicated or boring. Follow Birdie Bakes on Instagram. [https://www.instagram.com/birdiebakesco/] It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep45: Growing A Cottage Cheese Pudding Brand With The Founder Of Curd

Monica McClellan [https://www.linkedin.com/in/monica-norcini-103/] is the founder of Curd, [https://eatcurd.com/] a modern take on pudding made from real cottage cheese. She started the company during her postpartum period, when she was looking for foods that were both deeply nourishing and genuinely satisfying, but kept coming up short. Frustrated by options that leaned heavily on protein powders, artificial ingredients, or didn’t actually keep her full, Monica set out to create something better. Curd was born from that need: a high-protein, fiber-rich pudding made from real, whole ingredients that feels indulgent, but supports how you actually want to eat. With over a decade of experience in marketing and product strategy, Monica has spent her career launching and scaling products, but Curd is her first venture building something entirely her own. She’s currently bringing the brand to market through early retail launches and partnerships, with a mission to make nostalgic foods genuinely nourishing again. Follow Curd on Instagram. [https://www.instagram.com/eatcurd/] It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep44: Yes Way Rosé Growth Story

Erica Small [https://www.linkedin.com/in/erica-blumenthal-42674b22/] and Nikki Huganir [https://www.linkedin.com/in/nikkihuganir/] are the co-founders of Yes Way Rosé, [https://yeswayrose.com/] a modern wine brand rooted in creativity, community, and female friendship. The lifelong friends launched the brand in 2013, first building a highly engaged online audience and lifestyle community before introducing their first wine in 2018. Today, Yes Way Rosé has grown into one of the leading rosé brands in the U.S., with more than 13 million bottles sold to date and a portfolio spanning still, sparkling, canned, and non-alcoholic wines. Drawing from backgrounds in editorial, fashion, graphic design, and creative direction, Erica and Nikki built Yes Way Rosé with a distinct point of view that helped redefine what a modern wine brand could look and feel like. Erica’s experience as a fashion editor and writer for publications including Interview, Esquire, Glamour, and The New York Times informed the brand’s voice and cultural relevance, while Nikki’s background in design and art direction shaped its instantly recognizable visual identity and aesthetic world. Together, they have grown Yes Way Rosé into a category-defining brand known for its crisp, dry French rosé, strong creative vision, and loyal community. They are also the co-authors of Yes Way Rosé: A Guide to the Pink Wine State of Mind. The brand has been featured in Forbes, Food & Wine, Vogue, Wine Enthusiast, Cosmopolitan, InStyle, Cherry Bombe, and more. Erica lives in Los Angeles with her husband and son, and Nikki lives in Baltimore with her husband and two daughters. Follow Yes Way Rosé on Instagram.  [https://www.instagram.com/yeswayrose/] It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep43: How to have a standout launch with Amrit Richmond of Indie CPG

Amrit Richmond [https://www.linkedin.com/in/amritrichmond/] is a strategist who studies consumer goods for work and play. You can find her on Instagram at @indiecpg [https://www.instagram.com/indiecpg/] where she creates content and community for humans building brands. Reach out to her when you're launching something new or if you want to meet like-minded founders to collaborate with on your next flavor, product, event or campaign. It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep42: Building Emma's Snacks with Emma Weeden

Emma Weeden [https://www.linkedin.com/in/emma-weeden-a4a49219a/] is the founder of Emma's Snacks, [https://emmassnacks.com/]a Los Angeles-based snack brand known for its chocolate-covered potato chips made with kettle-cooked chips and high-quality, thoughtfully sourced ingredients. She started the company while working a full-time job, building it from the ground up through grassroots sampling, organic marketing, and early retail partnerships. What sets Emma's Snacks apart is its commitment to clean, whole-food ingredients — think organic fair trade chocolate, avocado oil instead of seed oils, and no natural flavors or additives — proving that indulgence and intention don't have to be mutually exclusive. Emma spotted a gap in a category that had been largely untouched by the better-for-you movement and set out to upgrade every part of the chocolate-covered chip, from the oil it's fried in to the chocolate it's dipped in. Emma's Snacks is focused on redefining indulgent snacking with a premium, modern approach. Follow Emma's Snacks on Instagram. [https://www.instagram.com/emmas_snacksco/] It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]