Listen to Trending Full Audiobooks in Business & Economics, Marketing & Advertising

Mastering the New Media Landscape: Embrace the Micromedia Mindset by Rusty Shelton, Barbara Cave Henricks

Please visit https://thebookvoice.com/podcasts/1/audiobook/255785 [https://thebookvoice.com/podcasts/1/audiobook/255785] to listen full audiobooks. Title: Mastering the New Media Landscape: Embrace the Micromedia Mindset Author: Rusty Shelton, Barbara Cave Henricks Narrator: Rusty Shelton Format: Unabridged Audiobook Length: 4 hours 1 minute Release date: March 7, 2016 Ratings: Ratings of Book: 1 of Total 1 Genres: Marketing & Advertising Publisher's Summary: In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, The New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. They're a lot easier to move-you can even become one of them-but you have to know how. With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer-you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke

Please visit https://thebookvoice.com/podcasts/1/audiobook/255364 [https://thebookvoice.com/podcasts/1/audiobook/255364] to listen full audiobooks. Title: How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Author: Stu Heinecke Narrator: Christopher Lane Format: Unabridged Audiobook Length: 8 hours 13 minutes Release date: February 16, 2016 Ratings: Ratings of Book: 4.29 of Total 7 Ratings of Narrator: 5 of Total 3 Genres: Marketing & Advertising Publisher's Summary: The hard part just got easy.You know how to sell—that’s your job, after all—but getting CEOs and other VIPs to call you back is the tricky part.So what if that impossible-to-reach person weren’t so impossible to reach after all?Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, and countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, e-mail and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence.How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.

Be a Network Marketing Leader: Build a Community to Build Your Empire by Mary Christensen

Please visit https://thebookvoice.com/podcasts/1/audiobook/255397 [https://thebookvoice.com/podcasts/1/audiobook/255397] to listen full audiobooks. Title: Be a Network Marketing Leader: Build a Community to Build Your Empire Author: Mary Christensen Narrator: Mary Christensen Format: Unabridged Audiobook Length: 5 hours 3 minutes Release date: February 1, 2016 Ratings: Ratings of Book: 5 of Total 3 Ratings of Narrator: 3 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In 'Be a Network Marketing Leader,' industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. A community that individuals will be impatient to enter, energized to participate in, and reluctant to leave. When you focus on people ahead of products, they will contribute more and bring others into the fold--and your business will skyrocket. You'll discover how to: - Create a vibrant can-do culture - Build team spirit - Become an influential communicator - Make everyone feel they belong, regardless of the contribution they make - Coach instead of train - Challenge your team members to aim higher - Celebrate their achievements - Embrace change to stay ahead of the game - And much more Ambitious goals require teamwork. Set your sights high and inspire others to follow--and you'll all succeed.

Meaningful: The Story of Ideas That Fly by Bernadette Jiwa

Please visit https://thebookvoice.com/podcasts/1/audiobook/255396 [https://thebookvoice.com/podcasts/1/audiobook/255396] to listen full audiobooks. Title: Meaningful: The Story of Ideas That Fly Author: Bernadette Jiwa Narrator: Bernadette Jiwa Format: Unabridged Audiobook Length: 3 hours 4 minutes Release date: February 1, 2016 Genres: Marketing & Advertising Publisher's Summary: Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What’s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t. We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others—helping them to see what’s possible for them. Our ideas fly when we show others their wings.

Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa

Please visit https://thebookvoice.com/podcasts/1/audiobook/255395 [https://thebookvoice.com/podcasts/1/audiobook/255395] to listen full audiobooks. Title: Marketing: A Love Story: How to Matter to Your Customers Author: Bernadette Jiwa Narrator: Bernadette Jiwa Format: Unabridged Audiobook Length: 2 hours 2 minutes Release date: February 1, 2016 Ratings: Ratings of Book: 4 of Total 6 Ratings of Narrator: 4 of Total 1 Genres: Marketing & Advertising Publisher's Summary: One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?