Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising

Turning Every Package into a Marketing Channel

We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing's most measurable channels, why QR codes are the flexible answer to changing regulations, and how AI-powered personalization is turning everyday products into richer consumer experiences. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Please, AI, See Me

Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibility than search rankings. Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn't abandon proven strategies in the rush to chase the latest AI trend. It's a refreshingly practical conversation about measurement, experimentation, and what really drives visibility in a rapidly changing search landscape. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

From Eyeballs to Outcomes

Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impressions. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Why AI Needs Better Plumbing

Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the connections between platforms, how intelligent connectivity helps agents take action across complex tech stacks, and why the future belongs to organizations that can turn data, systems, and automation into real business outcomes. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

The Next Chapter for Marketing Technology

Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and growth. It's a look at where marketing technology is heading and what that means for the people using it every day. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]