More Than A Brand
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More Than A Brand

Podcast by Lindsay Tramel-Jones

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This podcast is a straight, no chaser explanation of digital marketing, website ownership and brand visibility. I will be taking the confusion out of owning a website and providing you with knowledge to transform it into a tool that works for you in many ways. Here you will learn that a well designed website ain't all you need to make the money start coming in and the backend is just important as your frontend. If you want more ways to increase your visibility, read our blog at https://fierceified.agency/owning_a_wordpress_website/ 

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All episodes

44 episodes
episode Season Finale: Angie Jordan Takes Over and Interviews Lindsay artwork
Season Finale: Angie Jordan Takes Over and Interviews Lindsay

In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like forgetting to print addresses on wedding invitations. Despite the mishap, Lindsay highlighted the valuable lesson she learned from the experience - the importance of having a process and being organized to avoid similar mistakes in the future. The conversation emphasized that everyone faces challenges and makes mistakes, even successful entrepreneurs. By sharing these stories openly, it helps others feel less alone in their own journeys. Angie mentioned a prominent entrepreneur who appeared successful from the outside but had faced numerous setbacks and challenges in building their business. This example illustrated that success is often accompanied by struggles and imperfections behind the scenes. The key takeaway from the episode is that authenticity and transparency in sharing struggles can create a sense of connection and relatability with others. By being open about the ups and downs of entrepreneurship, individuals can inspire and support each other through shared experiences. This approach fosters a community where individuals feel understood, validated, and encouraged to keep moving forward despite setbacks. Ultimately, embracing authenticity and transparency can help individuals navigate challenges with resilience and empathy, knowing that they are not alone in their journey. Connect on IG @fierceified.agency [https://www.instagram.com/fierceified.agency/] For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/ [https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/] Learn more about Fierceified Creative and Consulting at https://fierceified.agency/ [https://fierceified.agency/] Music Credit: Trust The Vibes by Vincent Tone A Podcast Launch Bestie [https://www.angiemjordan.com/plb-production]production Want to connect with Angie? Find her over on TikTok @angiemjordan

19. jul. 2024 - 40 min
episode Holistic Approaches to Health and Success with Angela Williams artwork
Holistic Approaches to Health and Success with Angela Williams

In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal brand. Angela shares her personal journey of transitioning from a psychotherapist, where she maintained a neutral presence, to a personal brand where visibility and sharing opinions were crucial. 1. Transition Challenges: Angela's experience exemplifies the challenges individuals face when moving from a behind-the-scenes role to becoming the face of their brand. The shift required her to step out of her comfort zone, share her values, beliefs, and opinions, and be more visible to her audience. 2. Mindset Shift: The transition demanded a substantial mindset shift. Angela had to overcome insecurities about being visible, sharing personal aspects, and being outspoken about her beliefs. This shift in mindset was vital for her to effectively represent her personal brand and connect authentically with her audience. 3. Visibility and Consistency: Building a personal brand necessitates consistent visibility and sharing of opinions. This transition from a neutral role to a personal brand underscores the importance of mindset in embracing visibility, maintaining communication consistency, and confidently sharing expertise and values with the audience. 4. Mastering Emotions: Angela stresses the importance of mastering emotions and mindset when stepping into the spotlight. The ability to navigate insecurities, handle the spotlight, and maintain clarity and perspective in sharing opinions and values is crucial for a successful transition to a personal brand. 5. Impact on Brand: The episode highlights how mindset plays a pivotal role in shaping the perception of a personal brand. A positive and confident mindset can enhance brand authenticity, credibility, and audience connection, while a negative or insecure mindset can impede brand growth and impact. In conclusion, the episode featuring Angela Williams underscores how mindset significantly influences the transition from a neutral role to a personal brand. Embracing visibility, authentically sharing opinions, and mastering emotions are essential for building a successful personal brand that resonates with the audience. Connect on IG @fierceified.agency [https://www.instagram.com/fierceified.agency/] For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/ [https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/] Learn more about Fierceified Creative and Consulting at https://fierceified.agency/ [https://fierceified.agency/] Music Credit: Trust The Vibes by Vincent Tone A Podcast Launch Bestie [https://www.angiemjordan.com/plb-production]production Visit Angela Williams on her website at  https://www.angelamarie.co [https://www.angelamarie.co/] or tune into her podcast The Bigger Braver Life Show on all major streaming platforms.

12. jul. 2024 - 29 min
episode The Journey of Self-Discovery with Patrice Brown artwork
The Journey of Self-Discovery with Patrice Brown

In this episode of "More Than a Brand," I had the pleasure of hosting Patrice Brown, a master stylist and colorist, who I fondly refer to as the "abstract visionary." This episode marks a special occasion as it is our first time recording in person with two people in the same room. We began by discussing Patrice's unique approach to hairstyling and her commitment to educating her clients about proper hair care. Patrice shared her journey of self-discovery, emphasizing the importance of identifying who she is beyond her professional titles. She spoke about her healing process, which includes daily meditation and shadow work, and how these practices have helped her become more self-aware. Our conversation took an interesting turn as we delved into the challenges of unlearning ingrained behaviors, especially those rooted in our upbringing in the Bible Belt. Patrice and I discussed the importance of interpreting religious teachings in a way that promotes personal growth rather than judgment. We also touched on the significance of setting boundaries, particularly as entrepreneurs. Patrice shared her experience of learning to be accessible but not always available, a lesson that has helped her maintain a healthier work-life balance. As we explored our personal lives, Patrice revealed her interest in Latin ballroom dancing as a potential new hobby, while I considered learning how to do facials. We both acknowledged the difficulty of finding new activities that are unrelated to our professional lives but agreed on the importance of trying new things. The episode also covered the emotional toll of friendship breakups and the necessity of self-reflection in maintaining healthy relationships. Patrice's wisdom, particularly her childhood insight of asking "Can they and will they?" in relationships, resonated deeply with me. Finally, we discussed our future aspirations. Patrice aims to expand her salon and train the next generation of professional stylists, while I am preparing for my transition out of the army and exploring new interests. This episode was a heartfelt and enlightening conversation about personal growth, self-awareness, and the journey of healing. I hope our listeners find inspiration and valuable insights from our discussion. Connect with Patrice on IG: https://www.instagram.com/thedesignstudio_md/ [https://www.instagram.com/thedesignstudio_md/] Web: https://www.thedesignstudiomd.com/ [https://www.thedesignstudiomd.com/] Podcast: https://tr.ee/L2lpFzzIff [https://tr.ee/L2lpFzzIff]

28. jun. 2024 - 34 min
episode A Lesson from my Auntie: Wellness, Family, and Feistiness artwork
A Lesson from my Auntie: Wellness, Family, and Feistiness

In this episode of "More Than a Brand," I had the pleasure of sitting down with someone incredibly special to me, Veronica Jackson—my Aunt Runt. We delved into her life beyond the titles of mother, sister, and grandmother, exploring who she is at her core. Aunt Runt shared her journey of self-discovery and wellness, emphasizing the importance of staying active and maintaining a healthy lifestyle, even at the age of 68. We discussed her daily routines, which include going to the gym, hiking, and attending the Stretch Lab. She also talked about her love for plants, a passion that started with a simple gift from her father. Aunt Runt's wellness journey is not just about physical health but also mental well-being, as she finds joy and motivation in small, achievable goals. Aunt Runt also touched on the impact of her dog, Molly, on her wellness routine, highlighting how pets can be both a challenge and a source of motivation. We reminisced about family memories and the lessons we've learned from each other, which inspired me to announce my upcoming memoir, "Lessons from my Aunties." Throughout our conversation, Aunt Runt offered valuable advice on wellness, stressing that it's a personal journey and what works for one person may not work for another. She encouraged listeners to find what suits their lifestyle and to make small, sustainable changes. To wrap up, Aunt Runt shared her email address for anyone seeking guidance on their wellness journey, demonstrating her willingness to help others step out of their comfort zones and embark on their own paths to health and happiness. Thank you for joining us on this heartfelt episode, and I look forward to bringing you more inspiring stories next week on "More Than a Brand." Connect on IG @fierceified.agency [https://www.instagram.com/fierceified.agency/] For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/ [https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/] Learn more about Fierceified Creative and Consulting at https://fierceified.agency/ [https://fierceified.agency/] Music Credit: Trust The Vibes by Vincent Tone A Podcast Launch Bestie [https://www.angiemjordan.com/plb-production]production

14. jun. 2024 - 22 min
episode Transforming Lives Through Fashion: Insights from Brandi Johnson artwork
Transforming Lives Through Fashion: Insights from Brandi Johnson

In this episode of "More Than a Brand," I had the pleasure of speaking with Brandi Johnson, a renowned style expert who has made a significant shift from a career in education to becoming a stylist. Brandi shared her journey, starting as an executive in the learning and development field, focusing on education reform for Black and Brown children, to becoming a style and body image coach. Brandi emphasized the difference between fashion and style, explaining that while fashion is an industry-driven by trends and consumption, style is personal and a form of self-expression. She attributes her understanding of style to the strong matriarchs in her family, particularly her grandmother and great-grandmother, who taught her that style is about presenting oneself to the world confidently. Throughout the episode, Brandi provided valuable insights into how to embrace new body shapes, the importance of understanding fit, and the psychological aspects of style. She encouraged listeners to trust their intuition and to let go of clothes that no longer serve them, emphasizing that style should be fun and reflective of one's true self. For those interested in learning more from Brandi, she can be found on Instagram at @BrandeisNicole, and she also offers a free Facebook group called "Style for Smart Cookies." Additionally, Brandi announced the upcoming launch of her membership program, which will provide personalized style guidance and shoppable catalogs. This episode was filled with inspiring stories and practical advice, making it a must-listen for anyone looking to redefine their style and embrace their true selves. Thank you, Brandi, for sharing your journey and expertise with us! Website: https://www.brandeisnicole.com/ [https://www.brandeisnicole.com/]

07. jun. 2024 - 31 min
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