Path of Progress
Why He Left a CMO Role for Real Estate | Ep 68 Path of Progress
Description
In this episode of Path of Progress, Alex Kononov sits down with William Liu, multifamily investor, operator, and co-founder of GiveRise Capital. Together with his wife Anita, William oversees 160+ units and $37 million+ in assets under management โ all while prioritizing family, values-aligned partnerships, and long-term wealth. Williamโs journey is anything but traditional: from 4 years in the US Army as a Psychological Operations specialist to a 20-year corporate marketing career that took him from ad tech analyst all the way to Chief Marketing Officer in higher education. A forced W2 exit right before his daughter was born became the catalyst to go all-in on real estate. He shares how he applied his marketing and psychology expertise to capital raising, the gritty lessons from his first 76-unit Class C deal in Irving, Texas, and how they quickly scaled to an 82-unit Class A property in Richardson just nine months later. This is a masterclass in infrastructure building, navigating a soft market, creating supplemental loans, and turning military precision + corporate systems into a thriving family real estate business. ๐ Key Takeaways: โ From Army PSYOP to CMO โ how 20 years of marketing became the ultimate capital-raising superpower โ The โforced exitโ moment that made him choose family and assets over corporate stability โ First deal: 76-unit Class C in Irving, TX โ buying from an upside-down seller and managing concessions in a tough market โ Second deal nine months later: 82-unit 2017 Class A in Richardson โ value-add office-to-unit conversion + supplemental loan strategy โ Why values alignment and spending full days with potential partners beats any LOI โ Applying investor funnels, CRM, and content to syndication (exactly like performance marketing) โ Property management vs. asset management โ the lesson that changed everything โ Building community through Subtle Asian Real Estate and targeting Asian-American investors in their 30sโ40s โ Cash conservation mindset in a soft Texas market and why โcash is kingโ right now โ Long-term vision: more multifamily, debt funds, private equity, and creating generational wealth ๐ Book Recommendation: โ The Five Dysfunctions of a Team by Patrick Lencioni โ Rich Dad Poor Dad by Robert Kiyosaki ๐ Connect with William Liu: ๐ธ Instagram โ https://www.instagram.com/will.girldadinvesting/ ๐ผ LinkedIn โ https://www.linkedin.com/in/willliuh/ ๐ง Email โ william@giverisecapital.com ๐ Website โ https://www.giverisecapital.com/ ๐ง Listen & Watch the Full Episode: ๐บ YouTube โ https://youtu.be/SSp4L8W7YlE ๐ง Spotify ๐ง Apple Podcasts โ https://podcasts.apple.com/us/podcast/path-of-progress/id1782550599 ๐ Stay Connected ๐ฒ Follow us: Facebook: https://www.facebook.com/pathofpro Instagram: https://www.instagram.com/pathofpro LinkedIn: https://www.linkedin.com/in/pathofpro/ X (Twitter): https://x.com/pathofpro TikTok: https://www.tiktok.com/@pathofpro #PathOfProgress #WilliamLiu #GiveRiseCapital #MultifamilyInvesting #CapitalRaising #RealEstatePodcast #FromCorporateToMultifamily #FamilyFirstInvesting #TexasMultifamily #AssetManagement #SupplementalLoan #ClassCtoClassA #PassiveIncome #LegacyBuilding #AlexKononov
1 month for 9ย kr.
Then 99ย kr. / month ยท Cancel anytime.
- Podcasts kun pรฅ Podimo
- 20 lydbogstimer pr. mรฅned
- Gratis podcasts
All episodes
73 episodes
Comments
0Be the first to comment
Sign up now and become a member of the Path of Progress community!