How to Land Coverage in The Wall Street Journal

How to Land a Placement in MobiHealthNews

On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how XCaliber landed coverage in MobiHealthNews following its $6.5 million seed round. They discuss healthcare AI, funding announcements, customer validation, and why outcomes matter more than buzzwords.

How to Land a Placement in Vogue

Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing, data, and how finding gaps in coverage can turn a cultural moment into a real story.

How to Land a Funding Exclusive in Axios

On this episode of The Press Playbook, Kendall Aldridge talks with Erica Guevara of BAM about how Haast landed an Axios exclusive for its $12M Series A. They break down the pitch structure, the role of data, and what makes an exclusive land.

How to Land Fast Company's Most Innovative Companies List

On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how Inspiren landed on Fast Company's Most Innovative Healthcare Companies list. They break down what actually goes into these applications and why recent data matters.

How to Land a Funding Announcement in The Wall Street Journal

On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how Doctronic landed Wall Street Journal coverage. What started as a simple intro turned into a full exclusive, and they break down exactly how that happened.