Revenue Boost: A Marketing Podcast

The Future of B2B PR: How Today’s Leaders Win with AI and Story-Driven Strategies

What if your competitors are using PR to drive revenue while you’re still chasing headlines? Most B2B leaders still think of PR as press releases and media mentions. But here’s the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Kristin Hege, Founder & CEO of Convey Communications, to uncover why the future of B2B PR is AI-driven, story-powered, and revenue-focused. Drawing on original research with 300 CMOs, Kristin reveals how growth leaders are twice as likely to embed PR into their GTM engine and why those who don’t risk falling behind. You’ll learn: Why PR must move beyond press releases to deliver pipeline, trust, and long-term brand equity How to align PR with product marketing, sales, and customer success for faster revenue impact The rising role of AI search and third-party review sites (G2, TrustRadius) in shaping buyer perception How to repurpose thought leadership across formats. From media coverage to TikTok shorts, to do more with less Practical ways to build executive buy-in and prove the ROI of PR This episode is a must-listen for CMOs, B2B tech leaders, and founders who want to strengthen their brand narrative, maximize content ROI, and ensure PR is fueling business growth, not just headlines. Stay tuned to the end, where Kristin shares how brands can start small, prove value fast, and scale PR into a revenue-driving function. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Mission to Metrics: How to Build a Scalable Growth Engine

Is your team chasing growth or just chasing KPIs? In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise. You’ll hear how Ollie went from RevOps and CRO roles to leading Attribution and how he rebuilt the company’s growth engine from the ground up by anchoring around mission, vision, and values. His approach replaces the leaky funnel with a sieve model, turns onboarding into a revenue driver, and reframes trial periods into proof-of-value commitments that align marketing, sales, product, and finance around outcomes, not activity. This episode is a must-listen for leaders who are tired of misalignment, scattered growth, and pipeline that looks good on paper but leaks trust at every stage. What You’ll Learn: Why chasing KPIs without clarity sabotages scale How to turn onboarding into your most powerful growth lever The “sieve model” that exposes your GTM blind spots Ollie’s POV framework that filters out bad-fit leads and converts faster How to get buy-in from skeptical CFOs and unify your GTM team Who It’s For: CEOs, CROs, CMOs, and RevOps leaders who want to scale smarter—not louder. In just 31 minutes, you’ll gain a new blueprint for building a mission-aligned, revenue-resilient business. Stay to the end, where Ollie shares his narrative structure for winning executive buy-in and designing onboarding that creates trust from day one. Want growth that lasts? Tap play. Let’s scale smart. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Risk Smarter, Grow Faster: AI-Driven Lessons for DTC Brands

Still waiting for the perfect strategy, hire, or agency to fix your growth? While you’re hesitating, someone else is testing faster, learning smarter and winning. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at Forever 21 and Nick’s Ice Cream, now founder of Startup Accelerators. David’s helped DTC brands scale from zero to $50M+—and he’s here to give founders a wake-up call. Because in today’s landscape, playing it safe is the most dangerous move you can make. From AI-powered media buying to test-and-learn brand building, David unpacks what it really takes to grow in 2024—and why most founders fail not because they move too fast, but because they wait too long to take the right risks. In this episode, you’ll learn: Why your cautious, “wait and see” mindset is quietly killing your business How to use AI to test, learn, and optimize faster than ever What good risk looks like—and how to take it without torching your budget Why founders fail when they fall in love with their ideas instead of their market The AI myth that’s distracting founders from building real ecosystems ✨ Imagine learning faster than your competition—cutting failure cycles in half and compounding wins across every part of your funnel. 👉 Stay to the end where David shares the story of a founder who almost quit—then unlocked explosive growth one week later. If you’re building a DTC brand in 2024, this episode could save you months of wasted time, spend, and stress. Don’t miss it. 🎧 Hit play now. Your next level might be one test away." Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content That Converts: Why Your Brand Needs a Strategy, Not Just Posts

Are you still posting on LinkedIn without a plan and wondering why it’s not working? If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy. In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start Converting: How to Build a Strategic Content Engine,” host Kerry Curran sits down with Lindsay Fuchs, co-founder of Undercover Creators, to unpack what most marketers get wrong about content—and how to fix it fast. Lindsay shares why most “content problems” are actually messaging problems—and how brands can stop chasing the algorithm and start building trust, consistency, and credibility that drives real pipeline. Whether you’re a founder, CMO, or content lead, this episode will help you reconnect your mission, voice, and customer journey into one scalable content engine. What you'll learn: Why content that “feels off” usually means your mission isn’t clear How to create a voice guide that makes AI and teams sound like you The messaging missteps that are killing your conversions What channels actually matter for your goals—and how to choose The key to making all your content—from posts to emails—work in sync Who it’s for: Founders, marketers, and content creators tired of spinning their wheels—and ready to build strategy that sticks. ✨ Imagine content that not only connects—but converts, consistently. 👉 Stay tuned to the end where Lindsay shares her 3-step framework for building messaging that scales across every platform—and the #1 mistake brands make when using AI. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale

Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline. In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits down with Kerel Cooper, CMO of GumGum, to unpack what it really means to put the customer at the center of your marketing strategy—and how that shift can unlock revenue at every stage of the funnel. After one year in the CMO seat, Kerel shares how he transformed GumGum’s go-to-market strategy by thinking like a B2C brand: elevating storytelling, designing more human experiences, and scaling emotional connection without losing performance. This conversation goes beyond buzzwords and into real execution—how to get case studies faster, how to build trust earlier, and how to rise above the noise in a crowded space. You’ll learn: How to build branded case studies—starting at the contract, not the campaign recap Why experiential marketing beats pitch decks (even in B2B) How to connect with senior stakeholders by offering strategic value Why Kerel invested in contextual video + their “Mindset Graph” to differentiate GumGum How to turn in-person events into trust accelerators (not just swag drops) Who it’s for: CMOs, revenue leaders, and GTM teams tired of marketing that sounds like everyone else—and ready to lead with empathy, value, and outcomes. What you’ll walk away with: A proven blueprint for how customer-led storytelling, smart events, and executive-level strategy combine to build a brand buyers want to work with. 🎧 In just 28 minutes, you’ll learn how to build marketing that earns trust—and turns buyers into believers. 👉 Stay tuned to the end where Kerel shares the #1 move new CMOs should prioritize—and what he wishes he had done even sooner. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.