Cover image of show Sales Game Changers | Tips from Successful Sales Leaders

Sales Game Changers | Tips from Successful Sales Leaders

Podcast by Fred Diamond

English

Business

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About Sales Game Changers | Tips from Successful Sales Leaders

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

All episodes

913 episodes

episode AI Best Practices to Improve B2B Sales Efforts artwork

AI Best Practices to Improve B2B Sales Efforts

This is episode 859. Read the complete transcription on the Sales Game Changers Podcast website [https://www.salesgamechangerspodcast.com/aisales8/]. This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here [https://youtu.be/c7HbOPXzp9M]. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here [https://www.yesware.com/blog/best-sales-podcasts/]. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast [https://podcast.feedspot.com/sales_podcasts/] and top 8 Sales Leadership [https://podcast.feedspot.com/sales_leadership_podcasts/] Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts [https://podcasts.apple.com/us/podcast/sales-game-changers-tip-filled-conversations-sales/id1295943633]! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know [https://www.amazon.com/Love-Hope-Lyme-Partners-Survivor-ebook/dp/B0B9Q8LX7G/] and Insights for Sales Game Changers [https://www.amazon.com/Insights-Sales-Game-Changers-Important/dp/B0B1JYQ5FV/] now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn [https://www.linkedin.com/in/zeevwexler/]. Find Tom on LinkedIn [https://www.linkedin.com/in/snydertom/]. ZEEV'S TIP: "You are not just using AI to send more emails that do not work. You are using AI with what has been scientifically proven to work at a higher percentage." TOM'S TIP: "Do you know why people say it's a numbers game? Because they do not know what the best practices of sales are. The science tells us what the best performance direction is."

Yesterday - 10 min
episode How Value-Added Resellers Should Use AI to Improve Sales artwork

How Value-Added Resellers Should Use AI to Improve Sales

This is episode 858. Read the complete transcription on the Sales Game Changers Podcast website [https://www.salesgamechangerspodcast.com/aisales7/]. This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here [https://youtu.be/P_K0tBs_J9U]. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here [https://www.yesware.com/blog/best-sales-podcasts/]. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast [https://podcast.feedspot.com/sales_podcasts/] and top 8 Sales Leadership [https://podcast.feedspot.com/sales_leadership_podcasts/] Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts [https://podcasts.apple.com/us/podcast/sales-game-changers-tip-filled-conversations-sales/id1295943633]! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know [https://www.amazon.com/Love-Hope-Lyme-Partners-Survivor-ebook/dp/B0B9Q8LX7G/] and Insights for Sales Game Changers [https://www.amazon.com/Insights-Sales-Game-Changers-Important/dp/B0B1JYQ5FV/] now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn [https://www.linkedin.com/in/zeevwexler/]. Find Tom on LinkedIn [https://www.linkedin.com/in/snydertom/]. ZEEV'S TIP: ""Do not just look at tools. Look at the entity you are bringing into the organization, educate it, and keep the knowledge inside your organization." TOM'S TIP: "The key is creating that value prior to the sale. The current demand from customers across B2B and B2G is, 'Help me make a better decision. Help me understand my own world better through your sales process, and I will award you my business.'"

13 Jul 2026 - 9 min
episode Implementing Sales Workflows That AI Can Actually Improve artwork

Implementing Sales Workflows That AI Can Actually Improve

This is episode 857. Read the complete transcription on the Sales Game Changers Podcast website [https://www.salesgamechangerspodcast.com/aiandsales6/]. This is an AI and Sales Brief episode, a sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here [https://youtu.be/cYgPMgcmfEk]. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here [https://www.yesware.com/blog/best-sales-podcasts/]. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast [https://podcast.feedspot.com/sales_podcasts/] and top 8 Sales Leadership [https://podcast.feedspot.com/sales_leadership_podcasts/] Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts [https://podcasts.apple.com/us/podcast/sales-game-changers-tip-filled-conversations-sales/id1295943633]! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know [https://www.amazon.com/Love-Hope-Lyme-Partners-Survivor-ebook/dp/B0B9Q8LX7G/] and Insights for Sales Game Changers [https://www.amazon.com/Insights-Sales-Game-Changers-Important/dp/B0B1JYQ5FV/] now! Today's show featured an interview with AI expert Zeev Wexler, CEO at Wexler, and sales expert Tom Snyder, Founder of Funnel Clarity. Find Zeev on LinkedIn [https://www.linkedin.com/in/zeevwexler/]. Find Tom on LinkedIn [https://www.linkedin.com/in/snydertom/]. ZEEV'S TIP: "AI doesn't fix bad sales processes, it exposes them. If you accelerate a broken workflow, you're not improving performance; you're simply making mistakes happen faster. Build the right sales process first, then let AI amplify it." TOM'S TIP: "Begin with a workflow based on sound sales practices. Once that foundation is in place, AI can accelerate it in extraordinary ways. The difference between AI applied to a broken process and AI applied to an optimized workflow is almost impossible to overstate."

7 Jul 2026 - 8 min
episode How AI Is Powering Outcome-Driven Partner Ecosystems with Craig Patterson artwork

How AI Is Powering Outcome-Driven Partner Ecosystems with Craig Patterson

This is episode 856. Read the complete transcription on the Sales Game Changers Podcast website [https://www.salesgamechangerspodcast.com/craigpatterson/]. Watch the video of this podcast on YouTube here [https://youtu.be/NJZGRhn94sg]. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here [https://www.yesware.com/blog/best-sales-podcasts/]. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast [https://podcast.feedspot.com/sales_podcasts/] and top 8 Sales Leadership [https://podcast.feedspot.com/sales_leadership_podcasts/] Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts [https://podcasts.apple.com/us/podcast/sales-game-changers-tip-filled-conversations-sales/id1295943633]! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know [https://www.amazon.com/Love-Hope-Lyme-Partners-Survivor-ebook/dp/B0B9Q8LX7G/] and Insights for Sales Game Changers [https://www.amazon.com/Insights-Sales-Game-Changers-Important/dp/B0B1JYQ5FV/] now! Today's show featured an interview with Craig Patterson, Global Channel and Ecosystem Chief at Exabeam. Find Craig on LinkedIn [https://www.linkedin.com/in/globalchannel/]. CRAIG'S TIP: "Stop measuring activity and start driving outcomes. It's easy to become focused on how much you're doing, but the real question is: what are you actually trying to achieve? The best sales professionals measure success by the business outcomes they create."

1 Jul 2026 - 33 min
episode Creating a Foundation for Long-Term Sales Success with Matt Radomski artwork

Creating a Foundation for Long-Term Sales Success with Matt Radomski

This is episode 855. Read the complete transcription on the Sales Game Changers Podcast website [https://www.salesgamechangerspodcast.com/radomski/]. Watch the video of this podcast on YouTube here [https://youtu.be/GekxAz9_9SI]. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here [https://www.yesware.com/blog/best-sales-podcasts/]. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast [https://podcast.feedspot.com/sales_podcasts/] and top 8 Sales Leadership [https://podcast.feedspot.com/sales_leadership_podcasts/] Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts [https://podcasts.apple.com/us/podcast/sales-game-changers-tip-filled-conversations-sales/id1295943633]! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know [https://www.amazon.com/Love-Hope-Lyme-Partners-Survivor-ebook/dp/B0B9Q8LX7G/] and Insights for Sales Game Changers [https://www.amazon.com/Insights-Sales-Game-Changers-Important/dp/B0B1JYQ5FV/] now! Today's show featured an interview with Matthew Radomski, Regional Vice President of Federal Civilian at Harness. Find Matt on LinkedIn [https://www.linkedin.com/in/matthewradomski/]. MATT'S TIP: "The customer is the North Star. Their success should be your success. Everything else figures itself out. Don't focus on selling. Focus on their value and what matters to them, and then help them along the way."

25 Jun 2026 - 27 min
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