The Bet

The Bet

Week 35: Month 8 Check-in

19 min · 5. maj 2026
episode Week 35: Month 8 Check-in cover

Description

Eight months into the bet, Laura documents a shift she didn't plan or consciously work on. The relationship between her work and whether it will pay off financially has changed, and she only noticed after it had already happened. This episode covers a career milestone that validated years of internal work, a conversation she wouldn't have had six months ago, and a new framework for thinking about money and security. While recording, the doubt showed up. She documents that too. What You'll Learn * What it looks like when the question of "is this going to pay off" dissolves on its own rather than getting answered * How stopping the chase for external validation can produce the strongest external results you've ever gotten * A reframe for financial security that separates the feeling you want from the vehicle you think has to deliver it * Why the moments after a high, when doubt and embarrassment arrive, are where the real growth decision lives From / To Pattern Shift From needing money to be the proof that the work is leading somewhere → to letting the feeling of safety and security arrive however it wants to arrive. Connect with Laura: * Instagram: @think.laura [https://instagram.com/think.laura] * Substack: https://thinklaura.substack.com/ [https://thinklaura.substack.com/] * Pod: Useful Thinking [https://usefulthinking.transistor.fm/subscribe] * Hub: thinklaura.com [https://thinklaura.com/]

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57 episodes

episode Week 44: 10-Month Check In artwork

Week 44: 10-Month Check In

Ten months in and the numbers tell one story while the inner work tells a completely different one. Laura runs through the June data, sits with a download graph on her podcast Useful Thinking, and watches herself get pulled toward a belief pattern she's caught before. This check-in covers what her 30-day visibility experiment actually produced versus what she expected, the decision to invest in a content coach and the criteria she held herself to before spending the money, and a $33 impulse purchase that tried to convince her she's failing at everything. Ten months in. Laura runs through the June numbers, watches a download graph go the wrong direction on her Useful Thinking podcast, and catches a familiar belief pattern trying to make meaning out of it. This check-in covers what her 30-day visibility experiment actually moved in the data, a pivot to daily Substack presence, and a $33 impulse purchase that tried to convince her she's failing at everything. Two months left in her one year experiment and she is undeterred. What You'll Learn * Why three months of declining podcast downloads sent her straight to a belief she's caught before * The difference between resonance metrics and the quality of the actual work * How a transferred human design motivation keeps sneaking into her decision-making * What a $33 Instagram ad purchase taught her about the lesson she keeps needing to learn From / To Pattern Shift From letting a three-month graph tell her how it's going to be → to holding the vision and refusing to let a circumstance write the story. Connect with Laura: * Instagram: @think.laura [https://instagram.com/think.laura] * Substack: https://thinklaura.substack.com/ [https://thinklaura.substack.com/] * Pod: Useful Thinking [https://usefulthinking.transistor.fm/subscribe] * Hub: thinklaura.com [https://thinklaura.com/]

7. juli 202625 min
episode Week 43: What 30 Days of Showing Up Actually Changed artwork

Week 43: What 30 Days of Showing Up Actually Changed

Laura wraps her 30-day Instagram visibility experiment and realizes the shifts didn't happen where she expected them to. Her follower count barely moved. But her relationships deepened, her podcast made a pivot she'd been (unnecessarily) agonizing over, and she landed back in a feeling of freedom she didn't realize she'd lost. The episode also traces a her departure from AI-assisted copywriting and the thousands of dollars worth of marketing frameworks that never quite fit, and why writing her own words again rebuilt something in her confidence that she can't afford to outsource. Key takeaways:  * Why the visibility experiment produced results in her life but not in her metrics, and what that distinction means.  * The real cost of engineering your message to follow proven sales principles when it stifles the thing that actually makes people trust you.  * Why she's launching a 30-day Substack experiment next, even though that audience feels like a dating app where she doesn't know who's looking. Connect with Laura: * Instagram: @think.laura [https://instagram.com/think.laura] * Substack: https://thinklaura.substack.com/ [https://thinklaura.substack.com/] * Pod: Useful Thinking [https://usefulthinking.transistor.fm/subscribe] * Hub: thinklaura.com [https://thinklaura.com/]

30. juni 202617 min
episode Week 42: What I've Been Holding Back artwork

Week 42: What I've Been Holding Back

Laura sits down and works through three things that surfaced this week: her first real nasty comments on social media, her grad students finding her on Instagram during her visibility experiment, and the big one — waking up with a pit in her stomach about holding back information on Useful Thinking that she knows could help people. The episode lands on a decision she's been avoiding for the entire run of that podcast: integrating human design into the work. Key takeaways:  * Why the nasty comments landed lighter than she expected and what that tells her.  * The question of whether her worlds merging (professor, business owner, experimental woo practitioner) is confirmation or catastrophe.  * And the core tension she's been sitting on: she knows no one else is combining brain mechanics with human design energetics, which is both the reason she's scared to do it and the reason she has to. Connect with Laura: * Instagram: @think.laura [https://instagram.com/think.laura] * Substack: https://thinklaura.substack.com/ [https://thinklaura.substack.com/] * Pod: Useful Thinking [https://usefulthinking.transistor.fm/subscribe] * Hub: thinklaura.com [https://thinklaura.com/]

23. juni 202622 min
episode Week 41: Lessons on Visibility This Week artwork

Week 41: Lessons on Visibility This Week

Laura traces a thread that's been running through her visibility work all year. She starts connecting the dots between a conversation with a dear friend, her Instagram experiment, and a pattern of getting close and pulling back. Also: a birthday gift from Mike that turned into an unintentional experiment of its own, and the decision to finally close a loop she's been leaving open since December. Key takeaways:  * Why not finishing something you committed to stays open as a loop in your integrity  * Inventing reasons to be scared vs finding one reason it will work * What the next scary growth move is Connect with Laura: * Instagram: @think.laura [https://instagram.com/think.laura] * Substack: https://thinklaura.substack.com/ [https://thinklaura.substack.com/] * Pod: Useful Thinking [https://usefulthinking.transistor.fm/subscribe] * Hub: thinklaura.com [https://thinklaura.com/]

16. juni 202615 min
episode Week 40: 55 Years Ago the Universe Said Yes artwork

Week 40: 55 Years Ago the Universe Said Yes

Laura records her birthday episode after refusing to force it the day before. What came through on the morning walk was an overwhelming sense that 55 years ago, her specific energetic makeup was declared part of the recipe of this world. The episode moves into a real-time processing of two very different business paths she sees in front of her, and lands on a question she's asking the universe for her birthday: how do you know when to surrender and when to take the reins? Connect with Laura: * Instagram: @think.laura [https://instagram.com/think.laura] * Substack: https://thinklaura.substack.com/ [https://thinklaura.substack.com/] * Pod: Useful Thinking [https://usefulthinking.transistor.fm/subscribe] * Hub: thinklaura.com [https://thinklaura.com/]

9. juni 202613 min