The Breaking and Entering Show
Steph Curry to Li-Ning, Coors Light's Infrared Summer Ad & Nike x McDonald's x Devin Booker
Description
Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.Coors Light just dropped one of the more visually arresting summer campaigns in recent memory. The brand shot a new ad entirely through an infrared camera — showing the heat signatures of people baking in the summer sun, and the thermal contrast of cracking open an ice-cold Coors Light. No voiceover needed. The Blue Mountains turn cold and you can see it. It is product truth done through a completely different lens and it is very good.In the WORLD FAMOUS TWO MINUTE DRILL: * Javier Campopiano left Omnicom two weeks ago and is already the new Global CCO for Leo Constellation Americas and Iberia at Publicis. His co-CEO Marco Venturelli had been texting him "come home" for years. He finally replied "pronto." * LEGO named Jason Momoa as their Playmaker for World Play Day on June 11 — a "Never Stop Playing" campaign from their in-house team with Chaos x Magic, built entirely through a comedy lens. 44% of families globally are not hitting the five weekly hours of play that research says improves wellbeing. * Steph Curry just ended his sneaker free agency by signing a 10-year deal with Chinese sportswear brand Li-Ning — the biggest sneaker free agent in basketball history didn't go to Nike, didn't go to Adidas, and said he was sold after testing Jimmy Butler and Dwyane Wade's shoes. * And Serena Williams returns to tennis in a new Nike ad. Then Amanda Mulligan, Director of Social Media and Creators at McDonald's, and Paddy Treacy, Creative Director at Wieden+Kennedy New York, join us to break down the Nike Book 2 McDonald's sneaker — a limited edition collab inspired by the iconic turquoise-arched McDonald's in Sedona, Arizona that became a desert scavenger hunt. Booker's team called W+K knowing they work with both Nike and McDonald's. That is how this started.Then Doug Sweeney, CMO of Oura Ring, joins us on the launch of the Oura Ring 5 — the brand's smallest and slimmest ring yet, made with agency partner Nice&Frank. Three campaign spots built around the quiet power of a single finger. We talk differentiation, the wearables market, and where Oura goes next.And to close: Melissa Rosenthal, Co-Founder of Outlever. Former VP of Creative at BuzzFeed, CRO at Cheddar, CCO at ClickUp. Now helping brands build their own media engines and own their audiences instead of renting attention. 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