The Breaking and Entering Show

The Breaking and Entering Show

Google's Biggest Search Upgrade in 25 Years, OpenAI's Bailey Richardson, & Priceline's Life After William Shatner

1 h 16 min · 20. maj 2026
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episode Google's Biggest Search Upgrade in 25 Years, OpenAI's Bailey Richardson, & Priceline's Life After William Shatner cover

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Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL: Google just announced the biggest upgrade to its search bar in 25 years at I/O 2026 — an AI-powered box on Gemini 3.5 Flash that understands text, images, video, files, and open Chrome tabs. Is traditional search donezo? Finch dropped its first-ever campaign. The Ordinary put a bus on the road and it is very good. Ford Global CMO Lisa Materazzo is leaving effective June 1 after three years and the "Ready Set Ford" global brand platform with Wieden+Kennedy. And Denny's: went private for $620 million in January, is closing 150-plus locations, and a Grand Slam now costs $17.99.First up: Bailey Richardson, who leads Community and Culture at OpenAI and was one of the first ten employees at Instagram. We talk about how OpenAI is trying to build trust with a generation that is simultaneously excited by AI's potential and deeply skeptical of what it is doing to creativity, culture, and human connection.Then Craig Crawford, Founder of Black Noise. Their CMO Open Letter project created three long-form ads inspired by "Think Small," "We Try Harder," and "Where's the Beef?" — three of the most iconic ads ever made. Agency self-promotion done right. We talk about why they built it and what they are trying to prove.And to close: Lesley Klein, SVP of Marketing and Branding at Priceline. William Shatner aired his final Priceline Negotiator spot last week at 95 years old. Randall Park is the new face with indie shop Mirimar. We talk about the handoff, the new campaign, and the forward strategy for one of travel marketing's most iconic brand voices.

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52 episodes

episode 30 NEW CREATIVE HIRES, ELLIE AT THE KNICKS PARADE, AND PRINGLEJAMAS artwork

30 NEW CREATIVE HIRES, ELLIE AT THE KNICKS PARADE, AND PRINGLEJAMAS

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episode THE KNICKS WIN, KFC HAS A NEW LOOK, BBDO GOES BIG artwork

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We kicked off the show with Chiki Uno, the actor from Nike's viral post-NBA Championship spot, joining us live. The World Famous Two-Minute Drill covered: Etsy's new Jeff campaign, FIFA hydration breaks, KFC's global rebrand, and Publicis calling out bad AI practices ahead of Cannes. We're also joined by three guests: Jason Campbell, the new CCO of McGarrah Jessee, the creative mind behind Beats by Dre's Cannes Titanium-winning "You Love Me" and some of Nike and the NBA's most viral work. He joins us to discuss his new role. Gemini Babla, Head of Brand Marketing at Intuit, joins to discuss the company's selection of Mother as its new creative and strategic partner. And the CCO and ECD of BBDO New York stop by to break down the Michelob Ultra Knicks Championship billboard campaign. Finally, Geno jumps back to the green screen to break down some clever Aer Lingus OOHs.

16. juni 20261 h 19 min
episode All George Washington's can win a jeep, a wild South African newspaper ad, and the Miracle at MSG artwork

All George Washington's can win a jeep, a wild South African newspaper ad, and the Miracle at MSG

Breaking & Entering | Live Show — Thursday, June 11Presented by RothmansTHE KNICKS WIN GAME 4!!!We spotted LOOP.co Founder & CEO Nick Gallo sitting right behind Jerry Seinfeld when the madness went down. We bring Nick on to talk about the experience at MSG.During the World Famous 2 Minute Drill we discuss: Nike Rip The Script Canada, Toyota Motor Corporation's New Series with Kareem created by Portal A, PNC's new spot, why a South African newspaper ad is going viral, and check out the newly revealed Titanium Lion Shortlist.Then, the legend himself Ken Giddon, owner of Rothmans joins to talk about how the store has continued to thrive for nearly 100 years.Rick Ewing and Jeremy Adams, two Creative Directors from Highdive pop in to discuss a new campaign for Jeep where everyone named George Washington can get a brand new Jeep.Finally, Leslie Barrett, President of INNOCEAN USA comes on to reveal the identity of their first ever Head of Growth.Who is………….. Crystalyn Portwood!!!!!!Tune in live on LinkedIn, X, or YouTube at 11 AM ET.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3BQZTJidVdKcTN0d0p0VWpGTlJGYXNrYmJrd3xBQ3Jtc0ttTUQtZ1p6SnlsN3lZWW1tb1pieUFtLU0yQ1JtLVFya0xRcktqXzF4a1ZQZW9OcE5MVFhudU9FOV9HbkhWTUE1QUhBMU0wcU9LSExKTVZieEdMZm5UZ2FfV3RsMjhnYUQ0Nk5rOWJDb191aF85d1E2aw&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbreaking-entering-podcast%2F%E2%81%A0&v=aAPoAA5aZ8w]📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0dyU1htU2xaUW9TbXVjXzlaUU1uQndCamR3d3xBQ3Jtc0trQXJtcHZWQk1CLUNGVmR3eDdlcVU4RTgyWmxvMFpwbFoxQ0hfN2RjcDVfZmxYTzNiUXI5R1FxaGhCYldKSTM5bC1oN3VtQ0ZCZzBSR0RjY2NwVXNEQzdIX0M3dmZkMUMxT09XalRFQUxqWnd5aHBjbw&q=https%3A%2F%2Fwww.breaking-entering.com%2Fblog%E2%81%A0&v=aAPoAA5aZ8w]💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0JWZHJlS0lqbE1lRV9Dc0c3WDk4TGZITjV4UXxBQ3Jtc0tuaFhNaGdFSnNXWEtyTlljZVc2aW4tYVNJSm9tRFJtbFAzQkpBODcyc0ttQVVVYzRCallKaVZ2dnZ1UmVhX1ZoRFR4TVJhUXN5TzkwSVQ5cE9HcTY2bkxUOUVOelBhMHp0ZFE0LXlUSTFmcFhuNFdqRQ&q=https%3A%2F%2Fgroupme.com%2Fjoin_group%2F102437585%2Fxg5Z5tei%E2%81%A0&v=aAPoAA5aZ8w]✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW1FbXhpakxEdDFKN0doNlJjNF9EN182bEV1UXxBQ3Jtc0tuUlhmbDB3Mk5EMHUzZVpQTFlqYUM2aE1LekRIR1BFTUtzbDhJSE9DQnZmZDhvZFhwcVlBZThURE5mRTB1ZC1vUURXc3VZU3Vic2RaQTVnTXJtTkZYR0Y2V3VBanBfTkUycHgtU2czT2FBWG16OEJkaw&q=https%3A%2F%2Fbreakingandenteringadv.substack.com%2F%E2%81%A0&v=aAPoAA5aZ8w]📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERRYmN1U3M5SkduUmlTcXlpX2dtSUpubFJsQXxBQ3Jtc0tseXZFZFlIcXNSVEZTOUdDeUdXWWpSV00zeU9meFdsRFRsVWNzSUNVeXRncm5lZHloV252a25sWWVaWUtDNEQ5OHJTRnNER05lWU1RSU42a3g4OGNWbXkwWW0wY0thbGhUcnJfSndXNFRTYjE0ZjFVNA&q=https%3A%2F%2Fbreakingandentering.beehiiv.com%2F%E2%81%A0&v=aAPoAA5aZ8w]🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhCOWUxNkdKSzctUG94dm9IbFZoNW9YUDkwQXxBQ3Jtc0tsYjFObUw1T3hzVTFNbmpkckx3c0U4S29zMUs3QlgzOThoajVZR2FRcTlRd0ZPZEpYVmRneGYwMC03VjBZTlJQb1A4aU05Z1FqZENJSEZkNlphSlBKczFkNGptV1Z1NGR2d0xyVmxGVjdKbTIxN0RWcw&q=https%3A%2F%2Fwww.crowbarawards.com%2F%E2%81%A0&v=aAPoAA5aZ8w]🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

11. juni 20261 h 20 min
episode The biggest Creator Economy deal EVER, Geico Gecko is Doing Podcasts Now, 360i is BACK artwork

The biggest Creator Economy deal EVER, Geico Gecko is Doing Podcasts Now, 360i is BACK

Breaking & Entering | Live Show — Wednesday, June 10 Presented by Rothmans [https://www.rothmansny.com/?srsltid=AfmBOoqEGfs7eETpqHTcIE8BIVnJlwiwoAuqKbdaM-8x0N687SxOLmgh&utm_source=60secondadnewsletter.beehiiv.com&utm_medium=newsletter&utm_campaign=the-biggest-creator-economy-deal-ever-geico-gecko-is-doing-podcasts-now-360i-is-back&_bhlid=dd697021ad46f9adb2e6a59ff963d5c8abbefc0d] Today's show featured two of the biggest stories in advertising right now: Accenture Song's acquisition of Whalar, with both CEOs on live, and the return of 360i, relaunching as an AI-native, social-first agency under dentsu. We're also joined by Havas on its new record label VOLYUM, and DICK'S Sporting Goods and BOLDED on their largest-ever World Cup campaign. The Two-Minute Drill covers: HEINZ x Heineken, the Geico Gecko's podcast debut, Burger King France becoming Pizza King, Miller Lite's Fix Pack, and LinkedIn's new Creator Marketplace. Plus, the green screen segment got even wilder with Geno playing Coinbase’s new video game while Jack breaks it down. Check out today’s episode at the link above, and tune in tomorrow at 11 AM ET on Linkedin, X, or YouTube!

10. juni 20261 h 34 min