The Dirty Heifers

Episode 71: Unexpected Skills & Mindset Shifts for Small Business Owners

1 h 6 min · 30. apr. 2026
episode Episode 71: Unexpected Skills & Mindset Shifts for Small Business Owners cover

Description

In this episode of the Dirty Heifers podcast, Margaret, Jessie, and Shauna pull up a chair for a little "real talk" about the unexpected side of running a bath and body business. While most makers start out focused on the craft, the journey quickly demands a whole new set of skills—from mastering video editing and product photography to the complex psychology of pricing and the constant art of on-the-fly troubleshooting. The heifers share their personal experiences with shifting from a hobbyist mindset to a business owner mindset, including how they learned to value their work and stop the comparison trap. Plus, don’t miss our favorite segments: the Word of the Week (it’s not a pasta!) and a classic Southernism that might be an insult in disguise. In this episode, we discuss: * Why video editing and social media are the skills you can't ignore. * How understanding fragrance chemistry and suppliers "legitimizes" your brand. * Jessie’s "macgyvered" solution for dispensing 100lb fragrance jugs. * Moving past the fear of the camera and improving product photography. * The psychology of pricing: Finding value in your bars

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81 episodes

episode Episode 80: Soap Making Burnout? Why Staying Small Saved My Business with Ashley from 'My Healthy Soap' artwork

Episode 80: Soap Making Burnout? Why Staying Small Saved My Business with Ashley from 'My Healthy Soap'

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episode Episode 78: Honest Struggles of Small Business Owners: Burnout, Mistakes, & Imposter Syndrome artwork

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episode Episode 77- Heifer Huddle: Soap Makers Spill the Tea: Business Headaches & Customer Horror Stories artwork

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episode Episode 76: Am I The Heifer? Reddit’s Craziest Soap Drama artwork

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