The Genius Of Design

The Studio Nike, Netflix and Calvin Klein Call First: Haris Fazlani, The one skill AI can’t replace

1 h 13 min · 18. mar. 2026
episode The Studio Nike, Netflix and Calvin Klein Call First: Haris Fazlani, The one skill AI can’t replace cover

Description

Haris Fazlani is the co-founder of WØRKS, the New York creative studio behind campaigns for Nike, Netflix, Fear of God, Converse, Calvin Klein, and more. In this episode, Haris takes us from growing up as a child of immigrants drawing alone in his room, to interning for Ryan Leslie and living on a tour bus, to building a studio that the biggest brands in the world trust to shape their visual identity. We get into what good design actually does to the human body, why WØRKS leads every project with emotion before ever choosing a medium, the real reason people have a visceral rejection of AI imagery, and why Haris believes originality doesn't exist — and why that's freeing.

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17 episodes

episode They Did Everything Right, But No One Hired Them (Pt.2) artwork

They Did Everything Right, But No One Hired Them (Pt.2)

Why Building Anything Beats Waiting for Permission — The Optionality Argument Nobody Makes (Part 2) Last episode we did the hard half — the broken promise, the 41.5% underemployment, the grief a generation isn't allowed to name. This is the other half. Because while institutions take their time catching up, you still have to wake up tomorrow and decide what to do with the day in front of you. So we change the question: forget what society owes you for a moment — what does the practice of building actually offer you, sitting where you sit, with the life you actually have? The answer is not what most people tell you, and once you see it framed correctly, you can't unsee it. We start with Jevons Paradox — a 160-year-old principle that explains why making coal more efficient made Britain burn more of it, and why the printing press, the automobile, and the internet each created entire worlds nobody could have predicted. Then we get honest about the uncertainty, because the historical pattern is encouraging, not guaranteed. And then the spine of the episode: the real case for building. Most people frame it as a bet on success — build the thing, hope it grows. That framing is wrong, and it's why building feels demoralizing. The actual case is this: building is not a bet on outcomes. It's the construction of optionality. You're not building because the thing will save you. You're building because every node you put into the world becomes a door — and in a world where the doors you were promised are closing, the person with the most doors wins. We take the survivorship-bias objection head on, and show why it actually strengthens the argument. We close with two honest tracks — one for the listener with stability, one for the listener in survival mode — because they are not having the same conversation, and pretending they are is why this kind of advice usually rings hollow. Both truths, held at once: the structural critique is real, and it doesn't get to stop you from building. The roads you were promised are closing. The doors you make are the doors you keep.

9. juli 202619 min
episode They Did Everything Right, But No One Hired Them (Pt.1) artwork

They Did Everything Right, But No One Hired Them (Pt.1)

The Career Ladder Was Invented in 1911 — And It's Being Dismantled While You're Still Climbing It 41.5% of recent U.S. college graduates are underemployed. In China, 97,000 new PhDs are competing for jobs that don't exist — some applying to be rural clerks or hotel kitchen interns. These are the people who did everything right. So what do we actually owe them? This is Part 1 of a two-part conversation almost nobody is having honestly. Most takes on the death of the career ladder collapse two separate questions into one — the systemic question (what did society break, and what does it owe the people who held up their end?) and the individual question (what do you do, sitting where you sit, with the life you have?). Conflating them is how we end up telling debt-drowned graduates to "just start a podcast." So today we do the systemic conversation properly — no rushing to the inspiring part. We trace the corporate ladder back to Frederick Taylor's 1911 Principles of Scientific Management and show how an entire civilization built itself around one management invention. We look at what's happening to real graduates in real time. We name the grief — and the Northwestern research on narrative identity that proves it's a real psychological injury, not weakness. And we ask the question missing from public discourse: what would an honest societal response actually look like? This episode won't tell you creative thinkers will inherit the earth. It also won't tell you the system failed and nothing can be done. Both are too easy. The truth is harder — and more useful.

2. juli 202616 min
episode What The Weeknd's Visual Artist Knows About Taste That You Don't: YZA Voku On Finding Your Vision artwork

What The Weeknd's Visual Artist Knows About Taste That You Don't: YZA Voku On Finding Your Vision

YZA Voku is a Seville-born, Madrid-based visual artist and director whose clients read like a who's-who of music and culture: The Weeknd, Swedish House Mafia, La Liga, XG, The Sphere in Vegas, and more. His award-winning AI film Lapse won Best Craft at Gen:48; Pantomime was a finalist. But this conversation isn't really about AI. It's about the difference between generating and creating — between outputs that get scrolled past and worlds people want to live inside. I reached out to YZA and asked him to teach me everything: how he makes AI work that doesn't look like AI, why he'll never use a single specific color, and what actually separates art from slop. We get into the secret rules that govern his universe, why constraints create freedom, how taste is just "compressed memory," why imperfection is what makes an image human, and the obsession test he'd use to rebuild from zero. The tools change — Midjourney today, something else tomorrow — but the principles of authorship don't. Whether you make images, film, music, code, or companies, this one's about learning to build a world, not chase an algorithm.

26. juni 202629 min
episode $147 Million for a Painting… Doug Woodham on Why Nobody Bought Basquiat (Until Everyone Did) artwork

$147 Million for a Painting… Doug Woodham on Why Nobody Bought Basquiat (Until Everyone Did)

What if the most iconic outsider in modern art was never really an outsider at all? Doug Woodham holds a PhD in economics from the University of Michigan, spent years as a partner at McKinsey, and served as President of the Americas at Christie's auction house — where he once watched $147 million change hands for a single Francis Bacon painting. But his latest book isn't about the market. It's about a person. Jean-Michel Basquiat: The Making of an Icon is the first major Basquiat biography in over 25 years. Built on more than 100 interviews — including family members on the maternal side who had never spoken publicly — it dismantles the myth of the untrained street artist and reveals something far more interesting: a wickedly intelligent kid who was reading the New York Times in first grade, studying Da Vinci at eight, and reverse-engineering the power structure of the art world by nineteen. In this conversation, Doug and I go deep on why most biographies get Basquiat wrong by ending the story at his death, when the real economics — how markets form, how reputations get built or destroyed posthumously — only begin there. We talk about MoMA turning down donated Basquiat paintings for nearly two decades while collectors were quietly buying everything they could get their hands on. We unpack the neo-expressionist lineage that actually shaped his visual language — not graffiti, not Cy Twombly, but the Cobra movement and artists like Karel Appel. And we get into the quiet skill that may have mattered more than any painting: Basquiat's ability to walk into a room of twenty strangers and immediately identify the three people he needed to know. We also talk about art and commerce — why the two have been inseparable since the Medici's, why auction houses reflect taste rather than form it, and why buying art is usually a terrible financial investment but an extraordinary human one. Doug brings the rare combination of an economist's precision and a lifelong art obsessive's intuition to every answer — and he doesn't let the romantic myths go unchallenged. If you're a creative trying to understand how reputations are actually built, or if you've ever wondered what really happens inside the rooms where $100 million decisions get made, this one's for you.

18. juni 20261 h 49 min
episode NYU Scientist Who Started in Art… Karolina Sulich on Why You Were Never Meant to Pick One Field artwork

NYU Scientist Who Started in Art… Karolina Sulich on Why You Were Never Meant to Pick One Field

Karolina collaborates with living organisms. At NYU's Laboratory of Living Interfaces, she works with microbes — reading their DNA to detect heavy-metal contamination in soil and water, building computational pipelines that turn a cocktail of unknown bacteria into a readable signal. But her first training wasn't in science. It was in art. In this episode, we follow the thread between those two worlds — and why Karolina insists they were never separate. We get into why she sees math and code as a form of poetry, why identity is something you do and not something you are, and why the educational system's habit of labeling kids early ("you're an arts person," "you're a math person") quietly held her back for years. The heart of the conversation is about how to think. Karolina makes the case that there are no shortcuts to mastery — that the brain is biological jelly with its own modus operandi, and no AI tool changes the fact that real understanding takes time, repetition, and being willing to be a beginner again. We talk about the equation Ousman scribbled mid-conversation — curiosity greater than ego — and why that single inequality might be the whole game. We also get into the Gowanus Canal: how an atmospheric art installation made of contaminated water and sludge accidentally produced a legitimate scientific question, and what that says about where good questions actually come from. Plus DNA you can print, the biosecurity stakes of writing the language of life, de-extincting mammoths, and a rescued park parakeet that may be her next research subject. If you've ever felt boxed in by your own label, or wondered how to ask a question worth chasing — this one's for you.

4. juni 20261 h 37 min