Out Of The System

The Woman Who Built a Vodka Empire for Athletes — No Partners | Grace Gillespie

1 h 10 min · 2. juni 2026
episode The Woman Who Built a Vodka Empire for Athletes — No Partners | Grace Gillespie cover

Description

Grace Gillespie spent four years researching and developing a cleaner vodka after noticing that many of her fitness clients were going to drink regardless of what they were told. Today, she is the CEO of Muscle Vodka, owner of three distilleries, and has expanded into 37 U.S. states and 14 countries—all without investors or business partners. In this episode of Out of the System, Grace shares her journey of building a global spirits brand from scratch, her commitment to discipline and faith, and the mindset that helped her create a company she owns 100%. They discuss: • The four-year research and development process behind Muscle Vodka • Building and scaling a spirits company with no outside investors • The challenges of operating in one of the world's most regulated industries • Private labeling for celebrities, NFL and NBA athletes, and influencers • Sales, persistence, and lessons learned from her father • Her perspective on GLP-1 medications and the pursuit of shortcuts • Faith, fear, and maintaining conviction through adversity • Extreme discipline, fitness, and pushing personal limits This episode is about entrepreneurship, ownership, discipline, faith, and what it takes to build something entirely on your own. Follow Out of the System: Instagram @leoclimacopodcast TikTok @leoclimacopodcast YouTube @leoclimacopodcast Official Website Out of the System Grace Gillespie: @fitnessbygrace1

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