The Market Share Group

Mark Coughlin – Envy Gaming (Part 2)

Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games. In part 1 of our conversation with Mark we talked about his beginnings in sports marketing and what makes a good sponsorship.  If you have not had a chance to listen yet, I encourage you to go back and listen to Part 1 of our conversation. In this episode, we talk about Mark’s new area of expertise in eSports. eSports is exploding and the sponsorship activation opportunities are numerous.  It’s a blank slate for brands that are looking to engage with consumers in their 20s. Get ready. Class is in session. TeamEnvy.gg

Mark Coughlin – Envy Gaming (Part 2)

Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games. In part 1 of our conversation with Mark we talked about his beginnings in sports marketing and what makes a good sponsorship.  If you have not had a chance to listen yet, I encourage you to go back and listen to Part 1 of our conversation. In this episode, we talk about Mark’s new area of expertise in eSports. eSports is exploding and the sponsorship activation opportunities are numerous.  It’s a blank slate for brands that are looking to engage with consumers in their 20s. Get ready. Class is in session. TeamEnvy.gg

Mark Coughlin – Envy Gaming (Part 1)

Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games. Mark is a 30 year veteran in the sports marketing space. He has built his career out of aligning brands with sports properties and developing sales, marketing and communication strategies that engage and create positive brand reactions. As you will hear in a moment, Mark has worked on over $2 billion in sports sponsorships. As with our other guests, Mark has a lot to offer through his experience. We had such a good discussion that we are going to share this conversation in two parts. In this episode we talk about Mark’s beginnings in sports marketing including a hilarious one-on-one encounter with Bill France Jr. We also get great insight on sponsorships in general and the agencies role of being tough but fair in working for clients.  We had fun. Enjoy our conversation with Mark Coughlin… part one. Check out Envy gaming and Contact Mark fro sponsorship opportunities at Envy.gg If you are new to our podcast, be sure to check out some of our previous episodes. Our previous guests include Ben Schlosser with Richard Childress Racing, Jeremy Lange from Leavine Family Racing and Chris Mathew with the Charlotte FC. Mike Mooney discussed his new book Reputation Shift and Rick Jones from Fishbait Marketing talked about the importance of sponsorships. If you’ve been listening, we appreciate your support as we’ve sought to introduce you to some of the best in the sponsorship business. Shoot us a note and let us know your ideas for future episodes.  We love hearing from you. Also, be sure to subscribe to the podcast on iTunes, Google Play or wherever you listen to your podcasts. Contact us for podcast feedback/suggestions or opportunities in the sports & entertainment sponsorship space at info@ms-sports.com

Mark Coughlin – Envy Gaming (Part 1)

Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games. Mark is a 30 year veteran in the sports marketing space. He has built his career out of aligning brands with sports properties and developing sales, marketing and communication strategies that engage and create positive brand reactions. As you will hear in a moment, Mark has worked on over $2 billion in sports sponsorships. As with our other guests, Mark has a lot to offer through his experience. We had such a good discussion that we are going to share this conversation in two parts. In this episode we talk about Mark’s beginnings in sports marketing including a hilarious one-on-one encounter with Bill France Jr. We also get great insight on sponsorships in general and the agencies role of being tough but fair in working for clients.  We had fun. Enjoy our conversation with Mark Coughlin… part one. Check out Envy gaming and Contact Mark fro sponsorship opportunities at Envy.gg If you are new to our podcast, be sure to check out some of our previous episodes. Our previous guests include Ben Schlosser with Richard Childress Racing, Jeremy Lange from Leavine Family Racing and Chris Mathew with the Charlotte FC. Mike Mooney discussed his new book Reputation Shift and Rick Jones from Fishbait Marketing talked about the importance of sponsorships. If you’ve been listening, we appreciate your support as we’ve sought to introduce you to some of the best in the sponsorship business. Shoot us a note and let us know your ideas for future episodes.  We love hearing from you. Also, be sure to subscribe to the podcast on iTunes, Google Play or wherever you listen to your podcasts. Contact us for podcast feedback/suggestions or opportunities in the sports & entertainment sponsorship space at results@themarketsharegroup.com

Ben Schlosser – Richard Childress Racing

At Market Share Sports we exist to serve others. We are a client-centric agency and seek to put the interest of our clients first in any program that create. We love working with organizations that share that commitment to client service. Our guest today is Ben Schlosser. Ben is the Chief Marketing Officer at Richard Childress Racing. I think Ben and his team are as good as it gets in NASCAR at account management and business development. They’ve built an organization designed to serve their sponsors and be a partner in driving their businesses. We are like minded when it comes to serving our clients. Not so much when it comes to the Yankees vs Braves series, but we digress. Ben is one of the truly good guys in the sport.  In addition to his passion for NASCAR, his team and his sponsors he wears his passion for the New York Rangers, Giants and Yankees on his sleeve. I think you will enjoy this podcast with one of the truly good guys in NASCAR. We are excited about the feedback we have been receiving from folks inside the sports marketing community. Thanks for listening and telling your friends. Make sure you subscribe on iTunes, GooglePlay, Stitcher or from wherever you listen to your favorite podcasts.