The marketing hangout with Shiv and Chitra

Podcast by The Hindu businessline

English

Business

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About The marketing hangout with Shiv and Chitra

Join our monthly podcast exploring consumer trends and marketing strategies hosted by Chitra Narayanan, editorial consultant, Businessline and Shiv Shivakumar, former India chief of Nokia and Pepsico and well known management thinker. Candid and crisp, the podcast dives into trending themes with a guest from the relevant industry joining in to offer the insider perspective.

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1 episodes

A new chapter in book promotions

Are bookstores dying or is reading making a comeback? Get the inside story on India’s book market trends in the debut episode of Businessline’s Marketing Hangout with Shiv & Chitra. Hosted by Chitra Narayanan and Shiv Shivakumar, this episode features Gaurav Shrinagesh, CEO at Penguin Random House India, who unpacks the revival of reading, why younger audiences are key to growth, how influencers are shaping sales, and what it really takes to make a book a bestseller. Listen now and find out how the book world is turning the page. (Host: Chithra Narayanan, Producer: Prethicshaa Gurumoorthy)

1 Aug 2025 - 19 min

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