The Practice Marketing Podcast

Podcast by Garrett Smith and Don Lee

English

Business

Then 99 kr. / month. Cancel anytime.

20 hours of audiobooks / month
Podcasts only on Podimo
All free podcasts

About The Practice Marketing Podcast

The internet has changed the patient-doctor landscape forever. Searching for health-related information is currently the third most popular online activity, and more than half of adults in the United States use the internet as their first source for answers to their medical questions. Patients have access to more data, more statistics, more tools...and more choices than ever before. Bombarded with information (or worse: misinformation) and overwhelmed with options, standing out to patients requires the modern medical practitioner to break free from the old way of thinking that promised: “Practice great medicine and the business will take care of itself.” To thrive in the age of the internet, you must practice both great medicine and great marketing. With The Practice Marketing Podcast, you will learn how you can successfully market your practice online. Show hosts Garrett Smith and Don Lee will discuss the strategies and tactics Garrett has used for the past decade to market private practices and health systems across the country. In each 15-to-20 minute episode of The Practice Marketing Podcast, you will get a step-by-step roadmap to practicing great marketing and getting the most out of your online presence – whether you’re a solo practitioner just getting started or a larger practice looking to get the most out of your efforts. Here are just a few things you should expect to learn after listening: How to turn your practice website into patient appointment generating machine; How to ensure your practice has great visibility for related healthcare searches on Google; How to clean up your medical listings and inconsistent practice data on internet directories and maps; How to create a prolific online reputation, drive positive patient reviews, and respond to negative feedback; How to improve patient engagement through blogging and social media. Subscribe now to never miss an episode and visit https://inboundmd.com/podcast for show notes and more practice marketing resources.

All episodes

13 episodes

Refining Your Internet Marketing with Tracking and Analytics

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee help you learn more about how you can use tracking and analytics to ensure your internet marketing campaigns are a success. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/refining-your-internet-marketing-with-tracking-and-analytics [https://inboundmd.com/refining-your-internet-marketing-with-tracking-and-analytics]

21 May 2019 - 14 min

Advertising Your Practice Online

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you can advertise your practice online. Starting with a discussion about why your practice should be advertising online, Garrett and Don tell you how you can use pay-per-click advertising on search engines and social networks to generate awareness and increase new patient appointments for your practice. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/advertising-your-practice-online [https://inboundmd.com/advertising-your-practice-online]

7 May 2019 - 18 min

Building Your Brand and Interacting with Patients Using Social Media

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee tell you how you can build your brand and interact with patients using social media. Garrett and Don discuss why your practice should be on social media, what opportunities are available today, and how you can go about using social media to grow your brand, and gain new patient appointments. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/building-your-brand-and-interacting-with-patients-on-social-media [https://inboundmd.com/building-your-brand-and-interacting-with-patients-on-social-media]

23 Apr 2019 - 17 min

Communicating and Educating with Email Marketing

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss communicating and educating current and prospective patients with email marketing. As one of the easiest and most cost-effective ways to market your practice, Garrett and Don give an overview of how you can use email marketing throughout your practice. For more information about this episode and the complete show notes, please visit https://inboundmd.com/communicating-educating-with-email-marketing [https://inboundmd.com/communicating-educating-with-email-marketing]

9 Apr 2019 - 19 min

Building Authority with Consistent Content

On this episode of The Practice Marketing Podcast, hosts Garrett Smith and Don Lee discuss how you and your practice can build authority with consistent content. From a deep dive on the different types of content, to how you can get started with your own efforts, Garrett and Don unlock the keys to effectively using audio, video, and written text to grow your practice online. For more information about this episode, and the complete show notes, please visit https://inboundmd.com/building-authority-with-consistent-content [https://inboundmd.com/building-authority-with-consistent-content]

26 Mar 2019 - 25 min

En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.

Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍

Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Choose your subscription