The Say Less Podcast

021 - Motherhood & Content Creation (and all the things that come with it...) with Shelby Tuffentsamer

41 min · 15. maj 2026
episode 021 - Motherhood & Content Creation (and all the things that come with it...) with Shelby Tuffentsamer cover

Description

The Rise of Content Creators in Weddings with Shelby Tuffentsamer In this lively episode hosted by just Alex for this one, Shelby Tuffentsamer joins us to debunk myths and share the truth about content creation in the wedding industry. Whether you're a bride, a vendor, or simply curious about the digital age’s impact on weddings, this conversation offers fresh insights into how content creators are shaping the future.In this episode, we discuss: * Who is a wedding content creator and what do they do? * The differences and overlaps between content creators, photographers, and videographers * Hot takes on whether content creators replace traditional vendors * How couples benefit from having behind-the-scenes content * The budget-friendly advantage of hiring a content creator * The importance of authentic, story-driven wedding content * How content creation supports vendor marketing and vendor-vendor collaborations * The impact of motherhood and social media shifts on Shelby’s career * Predictions for the future of wedding content creation and industry standards * Addressing misconceptions and stigma around content creators in the wedding world Resources & Links: * Shelby Tuffentsamer on TikTok [https://www.tiktok.com/@mrs.tuffandstuff?is_from_webapp=1&sender_device=pc] * Shelby Tuffentsamer on Instagram [https://www.instagram.com/tuffstuffmedia?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] This episode aims to elevate understanding, bust myths, and inspire vendors and brides to embrace the evolving landscape of wedding content. Whether you’re Team Photographer, Team Videographer, or Team Content Creator, there’s space for all at the table. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

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All episodes

28 episodes

episode 028 - Finding Your Perfect Fit: Why Choosing the Right Vendor Matters artwork

028 - Finding Your Perfect Fit: Why Choosing the Right Vendor Matters

In this episode, hosts Alex and Grace dive into the nuanced world of vendor-client relationships, emphasizing how crucial alignment in personality, style, and expectations is for creating a seamless and joyful wedding or creative experience. They explore how transparency, authenticity, and understanding your personal style can lead to better matches, happier clients, and more fulfilling work. Whether you're a bride, groom, or creative entrepreneur, this episode offers insight into avoiding mismatched expectations and building genuine connections. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

2. juli 202634 min
episode 027 - Business State of the Union: We're making our biggest shifts yet as entrepreneurs, and we're bringing you along for the ride. artwork

027 - Business State of the Union: We're making our biggest shifts yet as entrepreneurs, and we're bringing you along for the ride.

Alex and Grace share a raw, real-time check-in on their entrepreneurial journeys amidst personal and professional transitions. If you've ever felt overwhelmed by the constant changes and growth in your business and life, this episode is your perfect companion to embrace the messy middle with hope and authenticity. In this episode: * The balance of scaling up and scaling down, depending on life phases * How seasons of overwhelm can serve as a sign of growth * The power of intentional rebranding and redefining your business identity * The journey of building a team and trusting others to carry your vision * Navigating guilt as a creative entrepreneur, especially as a parent * Embracing the perpetual evolution of your entrepreneurial identity * The importance of being present in the moment amid busyness * How to intentionally plan for a rebrand and growth without losing authenticity * The ongoing process of leadership development within a team * The idea that “arriving” may be a myth; growth is continuous The message here? Growth, change, and redefinition are constants... embrace the mess, trust your path, and keep moving forward. We’re all navigating our seasons in real time, and you’re not alone in the messy middle. Let’s keep the conversation going and celebrate progress over perfection. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

26. juni 202644 min
episode 026 - From Competition to Celebration: Navigating FOMO as an entrepreneur artwork

026 - From Competition to Celebration: Navigating FOMO as an entrepreneur

Join Alex and Grace as they dive into the art of celebrating success, fostering community, and overcoming the shadows of jealousy and FOMO in entrepreneurship. This episode is a heartfelt reminder that being genuinely supportive and celebrating others can transform your own journey. In this episode: * How comparing social media highlight reels fuels jealousy and FOMO * The importance of intentional community over competition * Practical ways to celebrate others authentically and why it matters * Personal stories of shifting mindset from rivalry to celebration * How celebrating small wins and milestones fosters deeper connection * Overcoming the discomfort of vulnerability in support and celebration * The significance of intentionality in anniversary milestones and rebranding * Cultivating a heart of abundance: there's room for everyone to succeed * Tips for creating community gatherings and making genuine connections * The power of practicing celebration until it becomes second nature Celebration isn’t just a moment! It’s an ongoing practice that deepens community, heals jealousy, and fuels your entrepreneurial spirit. Whether it's a milestone, a setback turned success, or just supporting a fellow entrepreneur, embracing the art of celebrating others transforms your whole journey. So, go ahead—say less, celebrate more. You’re not alone in this, and there’s room at the table for everyone! Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

19. juni 202638 min
episode 025 - Mastering the Wedding Timeline: Tips from Industry Vets artwork

025 - Mastering the Wedding Timeline: Tips from Industry Vets

In this episode, Alex and Grace share their combined 16 years of wedding industry experience to unpack the often-overlooked importance of crafting a solid timeline. They emphasize how understanding your priorities, venue specifics, and season influences can make or break your perfect wedding day. Whether you're a bride, vendor, or wedding planner, their insights will help you craft a day that truly reflects what matters most to you. In this episode: * Why the wedding timeline is the backbone of a successful day * How to start planning your timeline: venue, photographer, and expectations * The significance of first looks and when to schedule them * How season and lighting influence ceremony and photo timing * The trend toward couples being more involved in their wedding day * The 5-hour event rule and why it’s essential for guest enjoyment * Summer versus winter wedding schedule considerations in Texas * How to prioritize what matters most and communicate it clearly to vendors * The importance of vendor vetting and setting realistic expectations * Practical tips for planning around sunset, guest comfort, and personal preferences With these expert tips, you'll be well-equipped to design a wedding day timeline that aligns with your priorities, venue specifics, and season. Remember, your wedding is your story... plan it around what makes you happiest, and let the timeline support that vision. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

12. juni 202634 min
episode 024 - The Effects of Social Media on Motherhood & Business... Are we doing enough? artwork

024 - The Effects of Social Media on Motherhood & Business... Are we doing enough?

Alex and Grace get real about their complicated relationships with social media — as moms, as business owners, and as creatives trying to protect their mental health in a world that never stops scrolling. This one has been heavy on Alex's heart, and it shows. From postpartum anxiety and rage-bait influencers to comparison culture and the art of actually logging off, this episode is part therapy session, part pep talk... In This Episode * How overconsumption of social media affected Alex's mental health during her first postpartum experience — and the influencer content that made it worse * Why the problem isn't the content itself, but the overconsumption of it * Grace's practice of putting the phone down when envy creeps in — and why she's even taking a break from ChatGPT to get back to her own voice * The comparison trap for creative entrepreneurs: photographers, content creators, and the "unreachable" feeds we scroll past * Why what you follow becomes your identity — and how to be intentional about it * Alex's mom group in Fort Worth and how real-life community replaced social media as her source of inspiration and encouragement * Practical strategies: screen limits, scheduling posts ahead of time, and curating your feed with intention * Grace on content creators who forget to live life before posting about it * Alex's honest reflection on thinking about "what's next" instead of being present — and why Georgia has already picked up the habit Take stock of how social media is actually making you feel. Is it fueling comparison, anxiety, or a sense of not being enough? If so — take the break. Set the screen limit. Schedule the posts. And go live the life you actually want to post about. Send us burning questions, topic ideas, and things you’re loving about the podcast! [https://www.buzzsprout.com/2597298/fan_mail/new] Connect with Alex & Grace: * Alex - Website [https://astonedesign.mypixieset.com/] * Grace - Website [https://www.gracecacho.com/] * The Content Club: For Photographers [https://stan.store/gracecacho/p/the-photographer-community] * The Creative Table: For All Creators [https://www.facebook.com/share/g/1NmNt48j1w/] Education: * Grace - 1:1 Coaching [https://www.gracecacho.com/for-photographers/] Must-Have Systems * Website - Pixieset [https://pixieset.com/ref/bNmWQH940A] * CRM - Honeybook [https://share.honeybook.com/alex836?referral_platform=app_referral] * Social Media Management [https://getrella.com/?via=saylesspodcast] Arisa Haus Creative Marketing Agency [https://www.arisahaus.com] Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.

5. juni 202637 min