The Soccer Business Podcast

Is MLS's Apple Deal finally paying off?

29 min · 29. maj 2026
episode Is MLS's Apple Deal finally paying off? cover

Description

There was plenty of criticism of MLS's broadcast deal with Apple TV - from both fans and within the industry. But the latest numbers out of MLS suggest that real growth is happening. Seth Bacon EVP Media with MLS joins the podcast to discuss the numbers. Plus we look ahead to the UEFA Champions League final.

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56 episodes

episode American Soccer's Future is 'All About Access' - Ed Foster-Simeon artwork

American Soccer's Future is 'All About Access' - Ed Foster-Simeon

Every four years the same debate resurfaces after a US World Cup exit: pay-to-play, access, and why the world's most inclusive sport still has a class problem in America. Ed Foster-Simeon, CEO of the US Soccer Foundation, has heard it all before — and argues the industry keeps asking the wrong question. Instead of fixating on elite player development, he makes the case that talent identification is a volume problem: you can't find good players in communities that don't have anywhere to play. Foster-Simeon walks through how the Foundation is closing that gap — nearly 1,000 mini-pitches built toward a 2026 target, 1.6 million youth reached through school and after-school programming, and a funding model that leans on philanthropy. We get into what actually moves the needle on access, why "sticky" community engagement matters more than chasing the next elite prospect, and what it'll take — money, policy, and a shift in how the game's value gets pitched to donors — to make soccer as culturally embedded in under-resourced communities as it already is in the suburbs.

Yesterday33 min