196: She Burned It All Down and Built It Back: Vicki Nicoll on Burnout, Starting Over, and Trusting What You Already Know
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This week's episode is FIRE!!!
Have you ever consumed every book, course, and podcast in the personal development space — and still felt like none of it was working? That's exactly where Vicky Nicoll found herself. In this episode, Lianne sits down with Vicki, a South Africa-born entrepreneur living in Sweden, who spent years trying to build a coaching business while raising small kids, navigating a foreign country, and quietly burning out from the inside.
Vicky's story is one so many women will recognize: the consuming without embodying, the shame spiral around money spent on courses that never paid off, and the exhausting chase after the 10K month she didn't even really want. In 2024, she hit a wall — unfollowed everyone, quit personal development entirely, trained for a marathon with zero running background, finished it in record heat, and then fell into a significant depression when it was over.
And then something shifted.
In this deeply honest conversation, Lianne and Vicky unpack:
* Why consuming self-help isn't the same as being ready to receive it — and how to tell the difference
* The "valid excuses" trap: how circumstances like kids, moving, and life load can be both real and a hiding place
* What the online coaching industry gets wrong about how long it actually takes to build something real
* The hidden support systems behind the "successful mom boss" narrative nobody talks about
* How Vicki rebuilt her confidence through a faceless Instagram page — and why that unexpected detour was exactly what she needed
* The moment a Lori Harder podcast episode titled Remember Who the F** You Are* cracked everything open
* Why the answers were always inside her — and what it actually felt like when that truth finally landed
* The daily practice of protecting your mental and creative space in a world designed to pull your attention outward
This episode is raw, funny, and full of those "that's me" moments. If you've ever blown something up and wondered whether you still had what it takes to rebuild — this one's for you.
Connect with Vicky:
Instagram: @vickyleenicoll [https://www.instagram.com/vickyleenicoll/]
Community: Show Up Anyway [https://www.skool.com/show-up-anyway-9699] ( on Skool)
Connect with Lianne on IG @liannemcaughey [https://www.instagram.com/liannemcaughey/]