The Transmission

You Don't Hate Sales Calls. You Hate Bad Leads.

4 min · 27. maj 2026
episode You Don't Hate Sales Calls. You Hate Bad Leads. cover

Description

If sales calls have started to feel heavy, the problem may not be sales. In this episode, I share a simple reframe from nearly $2M in coaching sales: most people do not hate selling. They hate spending time with leads who were never really qualified to buy. I talk about how to tell whether you have a lead flow problem or a qualification problem, when to add friction before someone books a call, and how better filtering can make selling feel cleaner, lighter, and more enjoyable. Ready to dive deeper? → Watch the free Resonance masterclass [https://jasonmoss.com/resonance] → Explore working together [https://jasonmoss.com/apply]

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