The World Deconstructed

Tech Companies' Mascots

15 min · 25. maj 2026
episode Tech Companies' Mascots cover

Description

Prof. David Tizzard of Korean Studies at both Seoul Women University and Hanyang University and a columnist for the Korea Times will talk about major tech companies are embracing cute cartoon mascots, how brands like Apple, Microsoft, Google, and Duolingo are using them to appear more human and relatable, and the growing debate over whether these characters help build trust or manipulate consumers in the age of AI.

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