Toy Business Unboxed

#146: From Oddity Shops to Industry Success: The Power of Niche Audiences in Gaming

31 min · 25. maj 2026
episode #146: From Oddity Shops to Industry Success: The Power of Niche Audiences in Gaming cover

Description

In this episode, you'll discover how Jeff transformed a childhood curiosity into a successful business, launching Killers after sketching it out on notebook paper during a trip to an oddity shop. We break down how he integrates authentic history like the lives of infamous killers and sideshow legends into gameplay, making the subjects both compelling and thought-provoking. Jeff also shares the challenges of finding manufacturers willing to embrace sensitive topics, and how early convention wins propelled him from crowdfunding to a full industry presence.

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