Toy Business Unboxed

#162: Roll the Dice: Quit Playing It Safe

18 min · 16. juni 2026
episode #162: Roll the Dice: Quit Playing It Safe cover

Description

In this episode, Jason sits down with Chrys Sellers, indie tabletop game designer behind Raccoon Sky Pirates and the upcoming Defy the Gods RPG, to unpack the real lessons behind building in the toy and game space. They cover everything from cancelling a $47K Kickstarter mid-campaign and relaunching it successfully, to discovering why Facebook ads flopped for a niche queer RPG while Tumblr actually moved the needle, to understanding when a platform like Launchboom fits your product and when it doesn't. It all closes with one sharp reminder: center the player experience in everything you make.

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