Toy Business Unboxed

#163: From Raw Deal Fan to Game Founder: Steve Resk's 10-Year Journey

27 min · 17. juni 2026
episode #163: From Raw Deal Fan to Game Founder: Steve Resk's 10-Year Journey cover

Description

In this episode, Jason Hsieh sits down with Steve Resk, co-creator of Super Show the Game, the number one rated wrestling card game of all time on Board Game Geek for ten consecutive years. Steve shares how he and his business partner John Calace built SRG Universe from a few hundred dollars in card art commissions into a beloved brand with over a thousand playable characters and a community so loyal its members show up to each other's weddings. He breaks down the game design philosophy that keeps starter decks competitive, how their annual Grand Gathering event draws over a hundred fans for a full weekend of Royal Rumble tournaments and surprise wrestler appearances, and why they have never spent a dollar on social media ads. If you have ever wondered what it looks like to build a game company people truly love and not just buy from, this episode is for you.

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178 episodes

episode #179: The Secret to Side Effects' Retail Success artwork

#179: The Secret to Side Effects' Retail Success

In today's episode, we sit down with Jade Shames, co-founder of Pillbox Games, to trace the wild path from making a card game prototype on index cards to building a growing tabletop brand. Jade shares how a chance game night with friend and co-founder Ben Ronstein turned into Side Effects, the game distributors insisted on keeping exactly as designed. We dig into the real numbers behind going full time, the freedom and risk of running multiple Kickstarter campaigns, and why staying true to your own taste beats chasing what you think the market wants. Jade also opens up about the ongoing challenge of balancing creativity with organization as a small, founder-led team. If you have ever wondered what it really takes to turn a hobby into a business you love, this conversation is for you.

Yesterday23 min