Travel Agency in a Year

Day 191 - Why Storytelling works for travel advisors

12 min · 10. juli 2026
episode Day 191 - Why Storytelling works for travel advisors cover

Description

Facts get scrolled past. Stories get remembered. In this episode of the Travel Agency in a Year podcast, Rachel K digs into the psychology of why storytelling sticks, plus how brands like Coca-Cola, Nike, and Airbnb have built decades of marketing around feeling instead of features, and what that means for how you talk about your trips.

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episode Day 199: The Travel advisor's guide to building service packages artwork

Day 199: The Travel advisor's guide to building service packages

On Day 199 of the Travel Agency in a Year podcast, Rachel K walks through how to build (or refine) your Essential, Signature, and Elevated-style packages. What should actually differentiate each tier, how to price them based on your business instead of a rumor, and how one structure can flex across every niche you serve. And, you get a nice little taste of Rachel K's brief experience at the Art Institute. Slight digression, for your entertainment. Want the freebie? It's called Know Your Numbers: The TA's Guide to knowing how much you actually make, and you can grab it here: https://login.elevatewithrachelk.com/courses/offers/b4141b58-03f6-44f6-9fac-edf0f94f21f5 [https://login.elevatewithrachelk.com/courses/offers/b4141b58-03f6-44f6-9fac-edf0f94f21f5]

18. juli 202624 min