WHAT THE ZVOOK!?

Podcast by Zvook

English

Technology & science

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About WHAT THE ZVOOK!?

Have you thought about using podcast advertising for your business? Are you a podcast listener interested in how ads come to be? Do you lie awake at night wondering how to pronounce 'Zvook?' Join Claire and Dillon for a walk about the podcast advertising world. We'll tell you the skinny on the industry, how to choose podcasts to place your ads in, what to pay, how to perfect your ad copy, and much, much more! Brought to you by Zvook.co - the world's first recommendation engine for podcast advertising. Contact us - whatthezvook@gmail.com; Claire @claireee_mcc; Dillon @gitbizzy [Suggested playback speed: 1.5x-1.7x]

All episodes

13 episodes

#12) Interview with Zvook Co-Founder & CEO, Anna Ratala

How did Zvook come to be and WHY does it exist? Join us to hear about the birth and evolution of the idea that spawned ZVOOK! We talk about Anna's transition from bossy girl to girl-boss, content-based targeting vs. demographic-based targeting, Spotify's exclusivity, why the future is really in democratized audio, and much, much more! Shoutout 25:00 - JJ Reddick - Old Man and the Three ads for Tushy Bidet

16 Sep 2021 - 1 h 6 min

#11) Case Study with 400% ROAS!

Today we discuss a real client who received 400% ROAS on their Zvook campaign. You'll get to hear the sometimes bumpy ride and how Zvook handled it to deliver a great return! 6:40 - Case Study on Yon-ka Paris' podcast advertising campaign.

10 Sep 2021 - 22 min

#10) It's Christmas time! (Or at least time to place your Christmas Podcast Ads...)

We know it's not quite the holiday season yet, but we're starting to get our first holiday campaign bookings and we don't want you to miss out! Podcast ad slots are limited and some hosts take off for the holidays, so now is the time to get everything sorted and ensure you get your ads in the podcasts your customers are listening to. Check out Oboz hiking shoes and boots @ObozFootwear.

25 Aug 2021 - 21 min

#9) Downloads, Listens, Plays, Streams - what do these units of measurement mean?

Today we go through how the podcast industry measures podcast listenership. A short and sweet one letting you know what to ask about when purchasing ads in podcasts. Enjoy!

18 Aug 2021 - 16 min

#8) Claire and Dillon Meet for the First Time!

In case y'all didn't know, even though Claire and I have been working together for almost a year and podcasting for 7 episodes, we've never met each other in person. Today we met for the first time! We take a break from podcast advertising talk to do a double interview a.k.a. have a conversation. We talk about Claire's incredible spreadsheets, Dillon's hate-hate relationship with Ohio, Claire's 5 favorite foods, why Dillon is a bench, and much, much more! Shout out @southwestair, Dillon loves you. Check out the coworking space and podcast studio @nomadworksnyc!

11 Aug 2021 - 1 h 1 min

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