Building Wine Brands That Sell - Part 2 - Jane Anson The Wine Podcast E28

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WINE-SEARCHER PRO 🍷 ✨ Get 10% off a12-month Wine-Searcher PRO subscription with the code ‘JaneWS’ at checkout. 👇 https://www.wine-searcher.com/get-pro?pro_lead=janeprobanner [https://www.wine-searcher.com/get-pro?pro_lead=janeprobanner] How do you build a successful wine brandwithout owning a vineyard? In this episode of The Wine Podcast,Suzanne Mustacich sits down with renowned wine thinker, author, consultant, and entrepreneur Robert Joseph to explore the realities of the modern wine business—from sourcing grapes and blending strategies to branding, distribution, and global market shifts. Robert shares insider insights on how iconic wine brands are created, why owning land isn’t always the smartestinvestment, and what today’s entrepreneurs need to understand before entering the industry. From Georgia’s ancient vineyards to California-style brand-building, this is a masterclass in wine, business, and innovation. Photos related to Georgia and K’avshiriwine courtesy of Luke Carver. 🍷This episode is brought to you by iDealwine https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur [https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur] iDealwine has kindly given a special discount, only available for Jane Anson Wine Voices listeners. Enjoy €50 off your first En Primeur purchase with code JANEANSON. T&C apply* ✔️CheckK’avshiri wine on Wine-Searcherhttps://www.wine-searcher.com/merchant/248836-k-avshiri [https://www.wine-searcher.com/merchant/248836-k-avshiri] ✔️Get the latestupdates at https://janeanson.com/ [https://janeanson.com/] 🍷 Subscribe to the channel ✨ Like this video to support fine wine storytelling 🌍 Explore more episodes featuring global wine leaders *Terms and conditions Complimentary long-term storage for sixmonths following delivery of the En Primeur wine to iDealwine’s storage facility; after that date, storage fees will apply. Valid on En Primeur purchases over €3000 HT. Promo code Jane Anson for a €50 discount onorders over €500. Promo code available for first orders, for new clients, on En Primeur wines only on iDealwine. Offer is non-transferable, non-exchangeable and cannot be combined with other offers. Valid until 31 October 2026. Chapters 00:00 – How iconic wine brands are createdwithout vineyards 00:57 – Introduction to Robert Joseph 01:39 – Sourcing grapes: terroir vs flexibility 04:20 – Bulk wine & custom crush explained 08:13 – How to avoid losing money in wine 12:30 – Georgia: ancient wine culture & rare grapes 16:03 – Innovation vs tradition in winemaking 18:20 – Multi-vintage blends & climate realities 22:00 – Branding wine for modern consumers 23:22 – Is now a good time to enter the wine business? 27:45 – Upcoming books & the future of wine 31:26 – Industry disruption: alcohol trends & alternatives 33:27 – Emerging wine markets (Vietnam, Africa)

The Wine Grape DNA Detective - Part 2 - Jane Anson The Wine Podcast E34

WINE-SEARCHER PRO 🍷 ✨ Get 10% off a 12-month Wine-Searcher PRO subscription with the code JaneWS at checkout. https://www.wine-searcher.com/get-pro?utm_source=youtube&utm_medium=video&utm_campaign=winevoices [https://www.wine-searcher.com/get-pro?utm_source=youtube&utm_medium=video&utm_campaign=winevoices] Suzanne Mustacich continues her conversation with Swiss grape geneticist José Vouillamoz, the real-life "grape DNA detective." Together they follow the Camino de Santiago to uncover how medieval monks may have spread grapevines across Europe, trace Savagnin Blanc's surprising family tree (parent of both Chenin Blanc and Sauvignon Blanc—and grandfather of Cabernet Sauvignon), and tell the incredible detective story of how eight forgotten vines in the French countryside turned out to be the missing parent of both Merlot and Malbec. José also makes the case for why obscure, unloved grape varieties might be wine's best defence against climate change, takes us inside Switzerland's wild 320-grape-variety wine scene ("Swiss wine does not exist"—you'll understand why by the end), and shares his dream of an AI app that could identify any grape variety from a single photo of a leaf. 🔍 Missed Part 1? https://open.spotify.com/episode/1vaUjVwsXVNZjxrpOSU7sk?si=LRgAaiufTFaywU976JC6Ig [https://open.spotify.com/episode/1vaUjVwsXVNZjxrpOSU7sk?si=LRgAaiufTFaywU976JC6Ig] 🍷 This episode is brought to you by iDealwine https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur [https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur] iDealwine has kindly given a special discount exclusively for Jane Anson Wine Voices listeners. Enjoy €50 off your first En Primeur purchase with the code JANEANSON. Terms & Conditions apply. 🍷 Subscribe to the channel ✨ Like this episode to support fine wine storytelling. 🌍 Explore more episodes featuring global wine leaders. 📖 Read more from José Vouillamoz and explore his books on Swiss and French grape varieties: https://janeanson.com/ [https://janeanson.com/] Terms & Conditions • Complimentary long-term storage for six months following delivery of the En Primeur wine to iDealwine's storage facility. After that date, storage fees will apply. • Valid on En Primeur purchases over €3,000 HT. • Promo code JANEANSON provides a €50 discount on orders over €500. • Available for first orders only, for new clients, on En Primeur wines purchased through iDealwine. • Offer is non-transferable, non-exchangeable and cannot be combined with other offers. • Valid until 31 October 2026. Chapters 00:00 Cold open: Is Sauvignon Blanc older than Pinot Noir? 00:32 Welcome back to Part 2 00:47 Did monks spread grapevines along the Camino de Santiago? 02:07 José's books on Swiss & French grape varieties 02:29 The family tree: Savagnin Blanc's secret children 03:47 The Camino de Santiago's surprising link to Savagnin Blanc 05:56 Why rare and obscure grape varieties matter 08:20 Saving Sagrantino from extinction 09:43 The detective story behind Merlot's missing parent 10:56 Finding the last 8 vines of Madeleine Noire des Charentes 13:17 "Swiss wine does not exist"—inside Switzerland's 320 grape varieties 16:06 Chasselas, Petite Arvine & Completer: Switzerland's heritage grapes 17:14 Can AI identify a grape variety from a photo? 18:49 José's dream app: "Grape This" 20:28 What will grape DNA research discover in the next 10 years? 22:57 Genetic engineering, climate change and the future of wine #WinePodcast #WineGrapes #GrapeDNA #JoseVouillamoz #SuzanneMustacich #JaneAnson #CaminoDeSantiago #SavagninBlanc #Merlot #Malbec #SwissWine #Chasselas #Sagrantino #WineHistory #Ampelography #WineScience #RareGrapes #AIinWine #WineEducation #WineLovers #Part2

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Building Wine Brands That Sell - Part 2 - Jane Anson The Wine Podcast E28

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