PR in the Digital Age

A Deep Dive into KPIs

In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing efforts for better outcomes. The discussion covers various types of KPIs, including website metrics, social media engagement, email, advertising, and sales. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you. #marketing [https://www.youtube.com/hashtag/marketing] #business [https://www.youtube.com/hashtag/business] #communication [https://www.youtube.com/hashtag/communication] #strategy [https://www.youtube.com/hashtag/strategy]

AI Copywriting

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator, and Tricia Mullis, Engagement Strategist, both at Pushing the Envelope. They dive into the world of AI and copywriting, discussing misconceptions about AI, its limitations, and how it can be leveraged for business. Learn about the importance of educating AI tools like ChatGPT to ensure high-quality and authentic content. Explore best practices for using AI in social media captions, ad copy, and email subject lines, and when to avoid using AI for emotionally driven or high-stakes content. Tune in for valuable insights and tips to optimize your marketing strategy with AI. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you. #marketing #business #communication #strategy

The SEM Playbook

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope. They delve into the world of Search Engine Marketing (SEM), discussing the fundamental differences between organic SEO (Search Engine Optimization) and paid, best practices for optimizing your website, conducting keyword research, and integrating organic and paid strategies for maximum impact. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you. #marketing #business #communication #strategy

Designing Scroll-Stopping Content

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Bethany Chadwick Cordero, Graphic Designer at Pushing the Envelope. Together, they discuss the art of crafting scroll-stopping content for social media, exploring the importance of visuals, platform-specific designs, and strategies to capture attention quickly. They delve into practical tips for maintaining brand consistency, using high-quality images, and leveraging free design tools. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you. #marketing #business #communication #strategy

PR in the Digital Age

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Lauren Bernaldo, APR, CPRC, current President of the Southwest Florida Chapter of the Florida Public Relations Association. Together, they delve into the evolving landscape of public relations in the digital age. They discuss the critical role of media relations, the ethics of utilizing AI in PR, the growing influence of micro and nano influencers, and the strategic importance of storytelling. Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you. #marketing #business #communication #strategy