A Word With Yourself

Elevate Tech Conference, Repetitive Strain Injury, and the AI Bubble

30 min · 17. loka 2025
jakson Elevate Tech Conference, Repetitive Strain Injury, and the AI Bubble kansikuva

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After a packed week at Elevate Conference, Lesley and Jennie unpack everything from the rise of Canada-first tech talk to the overuse of “AI” as a buzzword. Plus, an unexpected repetitive strain injury, an emergency room detour, and a cultural deep dive into high-fives.

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jakson I ChatGPT-ed It: ChatGPT, Google and the Future of Marketing kansikuva

I ChatGPT-ed It: ChatGPT, Google and the Future of Marketing

In this episode of A Word With Yourself, we explore how Large Language Models (LLMs) are reshaping the way people find information, make decisions, and engage with brands. As more of us turn to tools like ChatGPT for product research and recommendations, the traditional rules of SEO are being rewritten. We discuss what this shift means for marketing teams — from why credibility and context now outweigh keywords, to how businesses can build visibility in a world where discovery happens through conversation, not search rankings. Along the way, we touch on brand names that became verbs, and what it really takes to stay relevant when technology changes how consumers think. Timestamps 0.00 - 8.19: Intro and catch up 8.20 - 23.02: The rise of LLMs as search engines 23.03 - 32.09: Brand names becoming verbs 32.10 - end: The cost of streaming services and close

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