Help the Right Clients Find You: Marketing for Medical Writers Who Hate Marketing

Help the Right Clients Find You: Marketing for Medical Writers Who Hate Marketing

Lori De Milto built a six-figure freelance medical writing business within 18 months, starting back in 1997 when the internet was barely anything, and she learned marketing from general business books. She joins Nuria and Morgan to preview her Early Career Medical Writer Summit session, "Blindspots and Breakthroughs: How to Market Yourself Like a Pro," and to reframe what marketing actually is. If marketing feels awkward, pushy, or salesy, Lori's message is that you probably just never learned how to do it in a way that fits freelance medical writing. Most general marketing advice doesn't work for writers, and that's not a personal failing. She explains why networking isn't transactional, why marketing is really about showing clients how you help them meet their needs, and why writing is usually the easy part while marketing is what feels hard, especially for people coming from academia, healthcare, or research. The conversation covers who actually seeks her out (including freelancers with 20+ years of experience), what happens when writers who never marketed suddenly lose a client, and why people transitioning from employment to freelance benefit from learning this early rather than struggling through years of trial and error. Practical, encouraging, and grounded in nearly three decades of doing the work. Link to the summit: ⁠⁠⁠⁠⁠⁠⁠ [https://nurianegrao.kit.com/products/early-career-medical-writers-summit]⁠⁠⁠https://nurianegrao.kit.com/products/early-career-medical-writers-summit⁠⁠⁠ [https://nurianegrao.kit.com/products/early-career-medical-writers-summit] RESOURCES Núria's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nurianegrao.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [nurianegrao.com⁠⁠] Morgan's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠morganleafemd.com⁠⁠ [morganleafemd.com⁠]

Career Pivots and Pharma Copywriting with Alex Howson and Holly Hagan

Alex Howson and Holly Hagan preview their summit sessions on two distinct entry points into medical writing. Alex talks about pivoting into continuing medical education from academia, research, or clinical practice, and which existing skills actually transfer into the CME niche. Holly pulls back the curtain on medical copywriting in pharma, explaining the regulatory realities that shape the work and why it is closer to a creative, compliance-driven craft than the consumer advertising people assume it resembles. Link to the summit: ⁠⁠⁠ [https://nurianegrao.kit.com/products/early-career-medical-writers-summit]⁠https://nurianegrao.kit.com/products/early-career-medical-writers-summit⁠ [https://nurianegrao.kit.com/products/early-career-medical-writers-summit] RESOURCES Núria's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nurianegrao.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [nurianegrao.com⁠⁠] Morgan's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠morganleafemd.com⁠⁠ [morganleafemd.com⁠]

Community as Career Infrastructure with Abigale Miller

Abigale Miller joins Nuria and Morgan to talk about why community is essential for freelance medical writers, especially as AI reshapes hiring, marketing, and the day-to-day of the work. She shares what she has learned from running AMWA's freelancer jam session and her own community, the Anthill, including why even twenty-year veterans still bring questions and doubts to their peers, and why intentional connection matters more, not less, as more learning moves online. Link to the summit: ⁠⁠⁠ [https://nurianegrao.kit.com/products/early-career-medical-writers-summit]⁠https://nurianegrao.kit.com/products/early-career-medical-writers-summit⁠ [https://nurianegrao.kit.com/products/early-career-medical-writers-summit] RESOURCES Núria's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nurianegrao.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [nurianegrao.com⁠⁠] Morgan's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠morganleafemd.com⁠⁠ [morganleafemd.com⁠]

Inside the Early Career Medical Writers Summit

Nuria and Morgan introduce the Early Career Medical Writers Summit, running June 8 to 12 as an audio-first community experience on Slack with seven speakers, daily 20-minute sessions, and live Q&As. They walk through who the summit is for, including brand new writers, those a few years in, and folks considering a move from employed roles into freelance, and preview their own sessions: Nuria on how to talk to clients (and employers) about using AI, and Morgan on how to actually use LinkedIn once your profile is built without letting it take over your life. Link to the summit: ⁠ [https://nurianegrao.kit.com/products/early-career-medical-writers-summit]https://nurianegrao.kit.com/products/early-career-medical-writers-summit [https://nurianegrao.kit.com/products/early-career-medical-writers-summit] RESOURCES Núria's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nurianegrao.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [nurianegrao.com⁠⁠] Morgan's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠morganleafemd.com⁠⁠ [morganleafemd.com⁠]

79% of Voters Think the Government Has No Plan to Protect Their Jobs from AI

A Blue Rose Research report is tracking AI as a political issue, and the numbers are striking. AI is rising in voter concern faster than any other issue they track, including climate change, childcare, and abortion. At the same time, 61% of Americans say life has gotten less affordable, and only 25% feel confident in their financial future. Nuria and Morgan talk through what happens when those two anxieties collide, whether companies blaming layoffs on AI are always telling the full story, and what the GPS-and-taxi-drivers analogy reveals about which jobs are actually at risk. They also get into UBI, taxing AI companies, why Bernie Sanders is not the only politician with a position on this, and what it looks like to adapt your career around what AI is automating versus what it's leaving on the table. RESOURCES David Shore Twitter/X Thread mentioned:  https://x.com/davidshor/status/2033906948525928569?s=20 [https://x.com/davidshor/status/2033906948525928569?s=20] Núria's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠nurianegrao.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [nurianegrao.com⁠⁠] Morgan's website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠morganleafemd.com⁠⁠ [morganleafemd.com⁠]