Campaign Communications: More than Just Your Case for Support

How to Turn Donor Conversations Into Joyful Yeses

What if asking for a major gift didn't feel uncomfortable at all? The best fundraising conversations aren't about persuading donors—they're about helping them discover how they want to make a difference. In this Best of All About Capital Campaigns summer re-run, Andrea Kihlstedt is joined by Capital Campaign Pro Senior Advisor Kent Stroman, author of Asking About Asking: Mastering the Art of Conversational Fundraising. Together, they explore a refreshingly different philosophy of major gift fundraising—one built on listening, curiosity, and authentic relationships rather than pressure or persuasion. Many nonprofit leaders dread solicitation meetings because they assume fundraising means convincing someone to give. Kent challenges that assumption by introducing the concept of conversational fundraising, where success isn't measured by simply securing a gift, but by helping donors make thoughtful, well-informed decisions that align with their passions and values. Throughout the conversation, Andrea and Kent explain why traditional fundraising techniques often create unnecessary resistance and how changing your approach can transform both the donor experience and your own confidence as a fundraiser. You'll learn why asking thoughtful questions is far more powerful than delivering polished presentations, why listening is the fundraiser's most valuable skill, and how genuine curiosity can uncover a donor's deepest motivations for giving. They also compare Kent's "10-Step Staircase" framework with Andrea's "Arc of the Ask," highlighting the shared principles behind both models: preparation, patience, intentional listening, and allowing donors to become active participants in the conversation. Along the way, they discuss why fundraisers should stop trying to overcome objections, how to ask questions that reveal a donor's purpose, and why rushing the solicitation process often undermines long-term relationships. Whether you're preparing for your first major gift conversation or looking to refine your solicitation skills before your next capital campaign, this episode offers practical techniques that can immediately improve the quality of your donor conversations. Perhaps most importantly, Andrea and Kent remind us that fundraising isn't about convincing people to give. It's about discovering what matters most to them—and helping them invest in something they genuinely care about. For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources [https://capitalcampaignpro.com/campaign-resources].

Campaign Communications: More than Just Your Case for Support

Every successful capital campaign depends on more than compelling fundraising asks. It depends on delivering the right message to the right people at the right time, and knowing when not to communicate publicly. In this Best Of summer episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt revisit one of our most practical conversations about capital campaign communications. Rather than thinking of communications as simply creating a case for support, they explain how successful campaigns require a thoughtful communications strategy from the earliest planning conversations through the final public celebration. Many nonprofit organizations spend months developing campaign goals, gift charts, and solicitation strategies, but far less time planning how they'll communicate throughout the campaign. That's a missed opportunity. Every phase of a capital campaign requires different audiences, different messages, and different communication tools. Amy and Andrea walk through the three major phases of campaign communications: * Pre-campaign planning: Learn how to communicate with board members, executive leadership, campaign volunteers, and key donors while your plans are still taking shape. Discover why draft documents, confidential meetings, and carefully tailored conversations are far more effective than polished marketing materials at this stage. * The quiet phase: As you begin securing leadership gifts, your communications become more polished while remaining highly targeted. You'll hear what materials major donors actually need, why campaign leadership matters, and how thoughtful reporting builds confidence among board members and volunteers. * The public phase: Once you've built momentum, it's time to broaden your message. Amy and Andrea discuss campaign websites, videos, social media, press outreach, kickoff events, campaign thermometers, donor recognition, and the importance of creating excitement without launching public communications too early. Along the way, they explain why campaign communication is really about three simple questions: * Who is your audience? * What message do they need? * What is the best medium for delivering that message? You'll also hear why regular campaign updates are essential for maintaining confidence, how to weave campaign messaging into your organization's existing newsletters and donor communications, and why strategic communication planning should begin long before your first solicitation. Whether you're preparing for a feasibility study, conducting major gift conversations during the quiet phase, or planning a public campaign launch, this episode provides a practical framework you can apply throughout your campaign. If you're looking for a more organized approach to campaign messaging, donor communications, board updates, and public engagement, this conversation offers a roadmap that will help your campaign build momentum from beginning to end.

Unlocking Major Gifts: The Art of Soliciting Top Donors

In this episode, hosts Andrea Kihlstedt and Amy Eisenstein dive deep into the world of soliciting major gifts, particularly focusing on the top 10 to 20 donors. Discover the strategic complexity behind soliciting these substantial gifts and why they can make or break your campaign's success. The hosts emphasize the importance of meticulous planning and thorough research in the solicitation process. You'll gain insights into crafting a compelling plan, understanding your donor's motivations, and assembling the right cultivation team. Learn how to initiate exploratory conversations that lead to mutual understanding and trust-building with your potential donors. The hosts share real-life examples of how organizations navigated the solicitation process, including challenges and solutions they encountered along the way. You'll hear about the power of patience, negotiation, and adaptability in building relationships that result in successful major gifts. If you're ready to elevate your major gift solicitation game and secure significant contributions for your campaign, this episode is a must-listen. Tune in now and unlock the secrets to effectively soliciting top donors for your nonprofit's success.

The Capital Campaign Book Every Board Member Should Read

Board members play a critical role in every successful capital campaign—but too often, they're expected to lead without ever being taught how campaigns actually work. What if there were a practical guide written specifically for them? In this episode of All About Capital Campaigns, Andrea Kihlstedt interviews Amy Eisenstein and Sarah Plimpton about their new book, A Board Member's Guide to Capital Campaign Fundraising: How to Raise Game-Changing Money for Your Nonprofit. Drawing on decades of experience advising hundreds of nonprofit organizations, Amy and Sarah explain why they wrote the book, what board members need to know before a campaign begins, and how nonprofit leaders can use the book as a practical tool to educate and engage their boards. Board members are often enthusiastic supporters of their organizations, yet many have little or no experience with capital campaigns. They may wonder why campaigns unfold the way they do, what they're expected to contribute, how fundraising actually works, or why campaign consultants and feasibility studies are necessary. Those unanswered questions can create uncertainty and anxiety at exactly the time organizations need confident, informed leadership. Amy and Sarah explain how the book was designed to meet board members wherever they are in their fundraising journey. Rather than assuming prior campaign experience, it answers the most common questions boards ask in clear, approachable language. The book covers campaign fundamentals, board leadership responsibilities, fundraising expectations, campaign strategy, feasibility studies, common misconceptions, and practical advice for navigating challenges that arise during a campaign. One of the most distinctive features of the book is the discussion questions included at the end of every chapter. Rather than simply providing information, the authors encourage executive directors, development directors, board chairs, and campaign leaders to use the book as the foundation for ongoing board education. Amy and Sarah discuss how organizations can incorporate the chapters into regular board meetings, committee discussions, and campaign planning over the course of many months. The conversation also offers practical advice for nonprofit leaders preparing for a future campaign. Rather than waiting until fundraising begins, Amy recommends introducing the book to board members a year or more before launching a campaign, creating shared understanding long before major decisions and solicitations take place. Whether you're a nonprofit CEO, executive director, development professional, campaign volunteer, board chair, or trustee preparing for a capital campaign, this episode offers valuable insight into one of the most overlooked ingredients of campaign success: an informed, confident, and engaged board. In this episode, you'll learn: * Why board members often struggle during capital campaigns * What inspired the creation of A Board Member's Guide to Capital Campaign Fundraising * The questions board members ask most often * How the book is organized for practical use * Why readability matters when educating volunteers * How to use the discussion questions during board meetings * When organizations should introduce campaign education to their boards * Why campaign preparation should begin long before fundraising starts * How board education reduces anxiety and improves campaign leadership * Practical ways executive directors and development staff can use the book throughout a campaign If you've ever wished your board better understood capital campaigns—or if you're a board member who wants greater confidence in your fundraising role—this episode introduces a resource designed specifically for you. To purchase A Board Member’s Guide to Capital Campaign Fundraising, visit https://capitalcampaignpro.com/books/board-members-guide-book/ [https://capitalcampaignpro.com/books/board-members-guide-book/]

When Your Campaign Plan Changes: Turning Roadblocks Into Opportunities

Think your capital campaign plan is set in stone? Think again. The most successful campaigns aren't the ones that unfold exactly as planned—they're the ones that adapt when reality has other ideas. In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt explore one of the most important—and least discussed—truths about campaign fundraising: campaign plans change. Whether it's unexpected zoning challenges, rising construction costs, delayed approvals, shifting project scopes, lost funding sources, or entirely new opportunities that emerge along the way, nonprofit leaders must learn how to navigate uncertainty while keeping their campaigns moving forward. Most organizations begin a capital campaign with a carefully developed vision, a fundraising goal, and a project plan that has been tested through a feasibility study. Donors express enthusiasm. Leadership gains confidence. Momentum builds. But what happens when circumstances change after the campaign is already underway? Amy and Andrea share real-world examples from nonprofit organizations that encountered major obstacles in the middle of successful campaigns—and ultimately emerged stronger because of them. One organization faced an unexpected opportunity to purchase a neighboring property while already stretching to fund a major building project. Another struggled with escalating construction costs that threatened the viability of its entire campaign. In both cases, leadership teams discovered that the answer wasn't to retreat, panic, or hide the problem from donors. Instead, they invited donors into the conversation and treated them as true partners in solving the challenge. The discussion highlights a common mistake nonprofit leaders make when campaign plans encounter difficulties: circling the wagons and attempting to solve problems internally before communicating with supporters. While the instinct to protect donors from bad news is understandable, Amy and Andrea explain why transparency often leads to better outcomes. Donors who have already invested in a project want it to succeed. When organizations openly share challenges and seek advice, donors frequently contribute ideas, connections, resources, and solutions that leadership teams would never have discovered on their own. Listeners will also learn why feasibility studies are about much more than testing fundraising potential. They're actually designed to test a specific project plan and gather feedback before an organization commits to a final direction. That's why campaign plans should always be viewed as drafts rather than fixed blueprints. As circumstances evolve, leaders must remain willing to adjust their plans while staying focused on the mission and desired impact. Throughout the conversation, Amy and Andrea emphasize the importance of flexibility, creativity, and resilience. Sometimes the very obstacle that seems most threatening becomes the catalyst for a better solution. A construction cost crisis can lead to a more efficient project design. A property challenge can open the door to a more strategic opportunity. A setback can spark innovation that would never have emerged otherwise. If your campaign isn't unfolding exactly as planned, you're not alone. This episode will help you approach challenges with greater confidence, creativity, and optimism—and may inspire you to see opportunity where you once saw obstacles. To ensure your campaign ends in a celebration, download our free Capital Campaign Step-by-Step Guide & Checklist [https://capitalcampaignpro.com/checklist/]. This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!