Alloy Personal Training Business

In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business. Kevin gets honest about the importance of leadership, taking ownership (even when things go sideways), and hiring the right people who get stuff done without excuses.  He also talks about the balance between trusting your gut and leaning on data to make smart business decisions. He also shares some great tips on how to adapt your marketing strategy based on your market because what works in one place might not fly in another. Kevin opens up about the personal side of entrepreneurship of stepping out of your comfort zone and learning to lead in a way that empowers your team to grow and thrive. Tune in to learn how to lead with confidence and drive growth for your fitness business.  Key Takeaways Intro (00:00) Kevin explains his non-linear background and corporate journey (02:44) Why Kevin chose Alloy over other franchise opportunities (06:19) Importance of having a strong sales director (12:24) Key performance metrics for franchise success (14:30) Transitioning from corporate to entrepreneurship and overcoming fear (18:49) Kevin’s leadership style (21:42) Maintaining strong communication with his director (29:49) Empowering employees to make decisions and learn from mistakes (34:26) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations. Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his journey from fitness coach to entrepreneur and why he chose Alloy Franchise for its scalability, low startup costs, and high margins. Rick and Mike explore the strategies that successful fitness franchise owners use to stay focused, grow their revenue, and lead their teams effectively. He also reveals actionable insights on crafting strategic plans, maintaining focus, and training gym managers to drive growth. Tune in to learn more about the traits of successful studio owners and the systems they use to keep winning. Key Takeaways Intro (00:00) Loud Rumor and its Purpose (03:40) Success traits of studio owners (09:34) Why he chose Alloy (09:50) Gym owner focus and strategic planning (22:58) Final thoughts and future plans (34:05) Additional Resources: Connect with Mike Arce - Loud Rumor [https://www.loudrumor.com/] – Coaching and masterminds for gym owners - Instagram [https://www.instagram.com/mikearcelive/?hl=en] - Built to Sell by John Warrillow [https://www.builttosell.com/] – Recommended book on business structuring —-- - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location. He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business. Rick and Ken discussed the service-first approach, the keys to leadership in semi-absentee ownership, and the lessons he learned from an unprecedented presale sprint. Ken also talks about the importance of understanding customer motivations and building a culture of trust and consistency in his team. Tune in now and get inspired by Ken’s success story! Key Takeaways Intro (00:00) Ken Campbell's background (02:20) Transition to Alloy Franchise (04:23) Understanding the Alloy Business Model (06:25) Service-oriented approach to business (07:33) Advice for semi-absentee owners (10:31) Presale success and challenges (19:57) Location selection and future plans (26:33) Future plans for multiple locations (28:52) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business. Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success. The backbone of any successful franchise is the franchisee. As Rick aptly states, "The strength of the franchise is the health of the franchisee." A thriving franchise system isn’t just about selling locations but ensuring franchisees are profitable and supported every step of the way. This people-first philosophy permeates Alloy’s operations. Whether it's making time for one-on-one calls, providing tailored coaching, or building relational connections. Franchising isn’t easy, but with the right mindset and principles, it can be incredibly rewarding.  Tune in to hear the 3 key lessons from awarding 300 locations and what’s next for Alloy Personal Training Franchise.  Key Takeaways Intro (00:00) Celebrating 300th franchise award (03:53) Observations on franchising (08:03) It’s all about people (08:21) The importance of "Why" in franchising (20:41) Keeping the main thing the main thing (20:53) Gratitude and future goals (27:25) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising. Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training. Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about leadership, adaptability, and the importance of doing your job well. Learn how Matt applies NFL-level work ethic and people skills to build a standout fitness business, why he values hiring slowly and creating a strong team culture, and why “staying uncomfortable” keeps him ahead in business. 🎧 Don’t miss it - tune in to hear Matt’s playbook for success—both on and off the field!  Key Takeaways Intro (00:00) Matt’s NFL Career Journey (01:32) Leadership Lessons from Tom Coughlin and Bill Belichick (06:27) Transitioning to Real Estate and Franchising (10:41) Why Matt Chose Alloy Despite Saying “No” to Fitness (14:27) “Stay Uncomfortable” Philosophy for Growth (16:26) Secrets to Pre-Sale Success: Consistency and Connection (23:05) Building the Right Team and Culture (24:53) Importance of Leadership in Franchising (27:04) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!