Alloy Personal Training Business

Onward & Upward: Why We Partnered with CapitalSpring

How do you grow fast without losing what makes your business great? In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and what that really means for our franchisees and our team. We get into why we waited for the right partner, how they’re helping us scale faster, and why this is not just about money. It is about resources, accountability, and opening doors we couldn't open on our own. We also share what it is like to run 130+ franchises, the highs and lows of rapid growth, and how having the right support can make all the difference. 🎧 Tune in to hear what it is really like to scale a franchise, partner with investors the right way, and keep your team and your culture thriving while doing it. Key Takeaways:  * Intro (00:00) * Big announcement (01:14) * Why we did it (09:30) * Our long-term plan (13:56)  * Our experiences from the start (17:20) * Outro (20:17) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

What the Best Franchisees Do Differently with Tammi Brown

What actually separates great franchise owners from those who struggle? In this episode, Alloy founder Rick Mayo sits down with Tammi, a seasoned franchise business coach with experience across multiple national brands, to break down the real traits that drive long-term franchise success. They dig into why employee turnover is usually a leadership problem, how owner involvement directly impacts retention, and why “semi-absentee ownership” is often misunderstood, and overestimated. If you’re considering franchise ownership (or already in it), this conversation is a reality check on what it really takes to win. 🎧 Listen in to learn whether you’re truly built for franchise ownership, and how to level up if you are. Key Takeaways:  * Intro (00:00) * Why employee turnover is a leadership issue (12:40) * The danger of blaming systems instead of ownership (13:34) * Why owner involvement is non-negotiable (15:54) * The myth of semi-absentee ownership (16:12) * How retention starts with how you treat your team (19:14) * Following the playbook — and why consistency matters (20:05) * Final thoughts on leadership and accountability (28:25) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas

Running one gym is hard. Running multiple is a whole different game. In this episode, Rick is joined by John Vargas, multi-unit Alloy franchise owner and president of the Franchise Advisory Council, who shares the 5 keys that helped him scale from one successful Alloy location to several top-performing locations. They talk about why everything starts with your people, how to lead without micromanaging, and the importance of clear goals and consistent communication. John also shares how he and his team stay focused by cutting out distractions, and why being an available leader is one of the most underrated success factors. John's approach is packed with real-world advice you can use right now. 🎧 Give this episode a listen and learn what it really takes to grow without losing control. Key Takeaways * Intro (00:00) * People first (02:01) * Set Clear goals (07:37) * Communicate relentlessly (16:35) * Remove the noise (25:19) * Be available (29:29) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

Entrepreneurship or Franchising: What’s the Right Fit for You?

So, you’re ready to dive into the fitness industry? First off, congrats. It’s an exciting world to be in. But now you’re at the ultimate fork in the road: do you build your own brand from the ground up, or do you buy into a franchise? In this episode, Jared Nassiff interviews Rick Mayo, founder of Alloy Personal Training, to explore this topic through Rick’s journey from independent gym owner to franchise owner. Rick shares how he bootstrapped his first fitness business in 1992, scaled it through white-label licensing, and eventually launched Alloy as a franchise with 400 awarded locations and growing. He breaks down the real differences between starting a business from scratch and joining a franchise, from risk and scalability to royalties and emotional grit. 💬 Curious which path is right for you? Listen now. Key Takeaways Intro (00:00) Mindset differences between entrepreneurs and franchisees (05:28) Advantages and disadvantages of independent businesses (09:36) Building a successful franchise (17:11) Final thoughts and advice (25:43) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

The Truth About Fitness Franchising No One Tells You

In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country. Starting in 1992 with a single location, Rick revolutionized small group personal training and scaled globally before launching Alloy as a full franchise in 2019. He opens up about the challenges of transitioning from licensing to franchising, how leadership and data drive success, and the critical role strength training plays in adult longevity and well-being. He also talks about franchise scalability, team-building, and the rising demand for strength-based fitness as a counterbalance to aging and modern stress. Tune in! Key Takeaways Intro (00:00) Transition to small group training (04:53) Scaling and licensing (11:28) Franchising and global expansion (13:22) Impact of Alloy Personal Training (29:11) How Rick stays grounded while scaling rapidly (39:46) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!