EP.132: From Goat Milk to $150M w/ Brent Ridge of Beekman 1802

EP.132: From Goat Milk to $150M w/ Brent Ridge of Beekman 1802

What does it actually look like to build a nine-figure brand from a moment of total financial collapse, a herd of borrowed goats, and the decision to never walk away? Today's guest is Brent Ridge, co-founder of Beekman 1802, and this conversation is one of those episodes that will genuinely stay with you.   Brent's story starts in 2008. He and his partner Josh had just lost their careers in New York City, were sitting on a million-dollar mortgage they could barely afford, and had nothing to work with except some life experience, a creative background, and an overflow of goat milk. What came next was 60 million bars of soap, a partnership with Anthropologie, a Schitt's Creek popup that drew 20,000 visitors to a 547-person town, a 24-hour Christmas livestream that Martha Stewart and the Pioneer Woman eventually called into, and a brand that is now the number one beauty brand across QVC and HSN. And through all of it, the same principles that carried them through desperation in year one are the exact same ones running the company today.   In this conversation, Brent walks us through the philosophy behind his and Josh's new book, Goat Wisdom, including why information is not the same as wisdom, the "chop your own wood" principle and why you should never delegate what you don't yet understand, the zero dollar budget exercise they still run with their team to this day, and the ripple effect of kindness as a literal business strategy. We also get into how to spot opportunity before most people even notice it, what contentment actually means as a goalpost, and why moving that goalpost after you've hit it might be the most underrated threat to both your happiness and your success.   A copy of Goat Wisdom is being given away inside the Ambitious Network. Head there to enter, or grab your own on Amazon now.   Timestamps: 03:48 From Medicine to Farm 06:49 Recession Sparks Soap 10:29 Luxury Retail Breakthrough 17:36 Chop Your Own Wood 20:43 Anthropologie Order Crunch 28:32 The Zero Dollar Budget 32:03 Glitterville Christmas Hack 36:44 Schitt's Creek Boost 40:23 Spotting Opportunity 48:07 Bootstrapping to Funding 01:01:54 Book Takeaways   Connect with Brent Ridge: * Instagram: @beekman1802 * TikTok: @beekman1802 * Website: www.beekman1802.com   To join the Ambitious Network for free, click HERE [https://learn.kateperkovic.com/ambitious-network].   To connect with Kate on Instagram, click ⁠HERE⁠ [https://bit.ly/kateperkovic_instagram].   To apply for ITI, click ⁠HERE⁠ [https://bit.ly/ambitious_application].   To submit a question to be answered on the podcast, click HERE [https://bit.ly/ambitious-question].

EP.131: The Truth About Passive Income That Nobody in Online Business Will Tell You

You want sales coming in while you sleep. You want to stop feeling like the second you step away, the revenue stops too. That desire makes complete sense, but there's a reason so many entrepreneurs spend a year chasing passive income only to end up more exhausted, more confused, and no closer to the freedom they were after.   Today's episode is the conversation the passive income space isn't having. Because while everyone's showing you the sales notifications rolling in from the beach, nobody's showing you what's actually behind them. The content output, the ad spend, the funnels, the testing, the team, the customer support tickets, and everything else that runs quietly in the background so that the "passive" part can exist at all.   We're getting into why passive income is a stage three strategy that gets sold to people in stage one, the real day-in-the-life of someone with a passive income business (I literally ran an AI audit on a creator's account and the results will reframe the whole thing), and why the desire to go passive often isn't actually a business model problem at all. It's a capacity, pricing, or boundary problem in disguise. I'm also walking you through the three things that actually create freedom in your business, what leverage looks like at every stage versus what passive income requires, why undercharging and lack of structure are quietly driving people toward the wrong solution, and the five questions to ask yourself before you build a single funnel or record a single course module. Because the goal isn't passive income. The goal is a business that doesn't run on your nervous system. And those are two very different builds.   Timestamps: 02:21 Leverage vs Passive Sales 05:03 What Passive Income Really Is 06:10 Behind the Curtain Workload 14:02 Why You Want Passive Income 18:47 Burnout or Business Fixes 29:23 Attract Convert Scale Framework 34:15 Pricing and High Ticket Math 39:18 Scaling With Systems and Team 44:20 When Passive Income Makes Sense   To join the Ambitious Network for free, click HERE [https://learn.kateperkovic.com/ambitious-network].   To connect with Kate on Instagram, click ⁠HERE⁠ [https://bit.ly/kateperkovic_instagram].   To apply for ITI, click ⁠HERE⁠ [https://bit.ly/ambitious_application].   To submit a question to be answered on the podcast, click HERE [https://bit.ly/ambitious-question].

Hot Takes: Online Business Advice I Absolutely Hate

Eight years in this industry, and the one thing that's never changed? Everyone online has an opinion and they're saying it like it's law.   High ticket is the only way to scale. No, passive income is the move. Master organic before you touch ads. Ads are a waste when you're small. Charge your worth. Batch your content. Outsource your zone of genius. The bold, all-or-nothing takes are everywhere, and when you're trying to actually build a business, they create more noise than direction.   Today's episode is my unfiltered take on the advice circulating online right now. What I genuinely disagree with, why, and what I think the more honest, nuanced version of each actually looks like. We're covering a lot of ground: why "charge your worth" is too abstract to be useful and what strategic pricing actually requires, the real lifestyle behind passive income businesses (it's not what you're seeing in the content), why discounting doesn't automatically attract the wrong clients, the problem with blind delegation even when something isn't your zone of genius, and why telling new businesses to avoid paid ads until they hit a certain revenue number is one of the laziest pieces of advice on the internet. We also get into comparison, personal brand, morning routines, going viral, social proof, and what it actually means to love what you do.   This isn't about arguing with the internet. It's about giving you the discernment to walk into any bold claim from a guru, a peer, even a friend and know how to think about it critically instead of absorbing it at face value. Because the most powerful place you can be as a business owner is the one where you trust your own read on things. This episode is designed to get you there.   Timestamps: 04:08 Personal Brand Reality 12:27 Passive Income Truths 19:44 Funnels Defined Simply 22:27 Do You Need A Website 25:27 Virality Versus Growth 28:41 Discounting And Brand Tier 33:16 Batching Content Myth 35:33 Measure Output Not Process 44:24 Referrals Aren't Enough 48:11 Selling Without Testimonials 51:28 Morning Routine Nuance 56:22 Paid Ads For Small Brands   To join the Ambitious Network for free, click HERE [https://learn.kateperkovic.com/ambitious-network].   To connect with Kate on Instagram, click ⁠HERE⁠ [https://bit.ly/kateperkovic_instagram].   To apply for ITI, click ⁠HERE⁠ [https://bit.ly/ambitious_application].   To submit a question to be answered on the podcast, click HERE [https://bit.ly/ambitious-question].

5 Discovery Call Mistakes Killing Your Close Rate

Your discovery calls aren't failing you, they're talking to you. The no-shows, the reschedulers, the people who ghost halfway through the application, the calls that feel great but never close, every single one of those is a signal. Most people just don't know how to read it.   That's what today's episode is about. Not a generic sales pep talk, but a real front-to-back breakdown of your consultation pipeline, every symptom you're seeing and exactly what it's pointing to so you can fix the right thing instead of overhauling everything and starting from scratch. We're getting into why people aren't showing up to calls they booked themselves (and the 72-hour window that changes everything), what it actually means when someone says they need to think about it or needs to ask their partner, why good energy on a call is not the same as readiness to buy, and why most objections have nothing to do with the call itself — they're a content and trust problem that started long before anyone hit "book a call." I'm also breaking down what low-quality leads in your pipeline are really telling you about your marketing, how your call-to-action language is either filtering or flooding your calendar, and the five questions to run against your last ten calls that will show you exactly where your chain is broken. Because here's the thing, you don't need a new offer, a new niche, or a brand new process. The leads are already there. You just need to know which link to fix. Timestamps: 02:40 Discovery Calls Mirror Marketing 05:36 No Shows Diagnosis 11:33 Pre Call Confirmation Sequence 19:41 Build Trust And Rapport 24:02 Handling Common Objections 38:55 Why Calls Dont Close 43:55 Ask For The Sale 45:54 Audit Your Last Ten Calls 48:08 Sales Science And Art To join the Ambitious Network for free, click HERE [https://learn.kateperkovic.com/ambitious-network]. To connect with Kate on Instagram, click ⁠HERE⁠ [https://bit.ly/kateperkovic_instagram]. To apply for ITI, click ⁠HERE⁠ [https://bit.ly/ambitious_application]. To submit a question to be answered on the podcast, click HERE [https://bit.ly/ambitious-question].

Thinking About Quitting Your Business? STOP. Listen To This First

Save this one. Seriously. Bookmark it, download it, do whatever you need to do so that the next time you're sitting in the feeling of I can't keep going, you can come back here.  Because that day is coming. Maybe it already came this week. The moment where you question whether you're cut out for this, whether it's ever going to work, whether the smartest thing you could do is just... stop. Every entrepreneur I know has been there and today's episode is the coaching session I give my clients when they land in that exact place. I'm walking you through how to actually unpack what's behind the urge to quit, because nine times out of ten, it's not what you think it is. We get into the three flavors this feeling tends to show up in, why your dysregulated nervous system is lying to you in those moments (and why the "big move" that feels so urgent is usually the worst one to make), and the difference between quitting your business and quitting a version of your business that simply isn't working because those are not the same thing. I also share the reflection questions I use to get to the real source of what's going on, a real client story of someone who almost built an entire second business to avoid a problem she actually just needed to solve, and why the only thing that truly separates the entrepreneurs who make it from the ones who don't isn't talent, strategy, or timing. It's just the refusal to leave the field.It's okay to sit on the bench. It's not okay to quit. Let's talk about the difference. Timestamps: 00:50 Why Entrepreneurs Hit A Wall 05:59 Three Reasons You Feel Done 10:14 Regulate Before You React 22:23 The Hockey Stick Breakthrough 27:22 When Quitting Is Wisdom 33:40 Why You Want To Quit 40:03 Problems Mean Progress 42:56 Inner Coach And Support 49:37 Reconnect With Your Why 54:09 Build Evidence Over Time To join the Ambitious Network for free, click HERE [https://learn.kateperkovic.com/ambitious-network]. To connect with Kate on Instagram, click ⁠HERE⁠ [https://bit.ly/kateperkovic_instagram]. To apply for ITI, click ⁠HERE⁠ [https://bit.ly/ambitious_application]. To submit a question to be answered on the podcast, click HERE [https://bit.ly/ambitious-question].