The Global Auto Industry Has Entered a New Era - VW, Rivian & USMCA | At The Wheel #24

The Global Auto Industry Has Entered a New Era - VW, Rivian & USMCA | At The Wheel #24

For decades, Volkswagen was the world’s automotive powerhouse. Today, it’s closing factories, cutting jobs, losing market share in China, and fighting for relevance in the world’s largest automotive market. In Episode 24 of At The Wheel, Joe White and Tu Le unpack one of the biggest strategic shifts facing the global auto industry—and why Volkswagen’s restructuring is about much more than one company. In this episode: 🇨🇳 Why Volkswagen’s dominance in China unraveled * How BYD, Geely and China’s domestic champions changed the market * Why Audi, Porsche and the Volkswagen brand all face unprecedented pressure * How software and intelligent driving accelerated China’s advantage 🏭 Volkswagen’s “Day of Reckoning” * Factory closures * Job cuts * Massive restructuring * Why this moment has been years in the making 🇺🇸 USMCA Enters Uncharted Territory * Why North America’s trade framework is suddenly uncertain * Canada’s role in attracting Chinese investment * What it means for automakers, suppliers and future manufacturing ⚡ Polestar’s Exit & The China Question * Why Polestar is effectively leaving the U.S. * Why Volvo remains * How Chinese automakers may eventually navigate U.S. restrictions 🚙 Rivian, Slate & America’s EV Future * Is Rivian finally turning a corner? * Can Slate deliver a $25,000 EV? * Why affordability—not technology—may determine who wins next This episode isn’t simply about Volkswagen. It’s about the beginning of a new competitive landscape where software, batteries, AI, geopolitics and manufacturing are reshaping the global automotive industry. 🔎 SEO Keywords * Volkswagen restructuring * Volkswagen China * China EV market * BYD * Geely * Porsche China * Audi China * Volkswagen layoffs * USMCA review * North American auto industry * Rivian stock * Slate Auto * Chinese automakers * future of mobility * automotive geopolitics * EV competition * China automotive * automotive supply chain * Detroit automotive * At The Wheel podcast ⏱️ Chapters 00:00 Welcome Back 01:23 Volkswagen’s Day of Reckoning 05:10 How China Changed Volkswagen Forever 11:30 Why BYD & Geely Took Market Share 17:15 Porsche’s China Collapse 22:40 Volkswagen’s Software Problem 28:45 USMCA Enters Uncertainty 35:10 Canada, China & North American Manufacturing 41:25 Why Polestar Is Leaving the U.S. 47:30 Rivian’s Improved Outlook 52:45 Slate Auto’s $25,000 EV Gamble 58:30 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co [https://www.atthewheel.co?utm_medium=podcast&utm_campaign=CTA_1]

Ferrari’s Biggest Gamble in Decades? Designers React to the Ferrari Luce | At The Wheel #23

In this special edition of At The Wheel, Tu Le sits down with two leading design experts—Sam Livingstone (Car Design Research) and Matt McElvogue (Teague)—to break down one of the most polarizing vehicle launches in recent memory: the all-new Ferrari Luce. Ferrari’s first all-electric vehicle was supposed to mark the future of the legendary Italian brand. Instead, it sparked a fierce debate. Is the Luce a bold reinvention of Ferrari for the EV era? Or has Ferrari strayed too far from the DNA that made it one of the most iconic brands in automotive history? The discussion explores: 🔴 Why the Ferrari Luce is dividing the automotive world * Does it still look like a Ferrari? * Why many designers believe the exterior abandons core Ferrari identity * The challenge of translating Ferrari’s racing heritage into the EV era ⚡ The Jony Ive & LoveFrom Effect * Why Ferrari partnered with legendary Apple designer Jony Ive * How consumer electronics thinking influenced the vehicle * Whether Apple-style design works in ultra-luxury automotive 🖥️ The Interior That Could Change Automotive UX * Why the Luce’s interior may be more important than its exterior * The fusion of physical controls and digital interfaces * What Porsche, Mercedes, BMW and others may learn from Ferrari’s approach * Why many designers see the interior as a breakthrough 🇨🇳 The China Factor * How Xiaomi, NIO, XPeng and other Chinese EV brands are reshaping expectations * Why Ferrari can no longer rely on performance alone * The pressure luxury brands face from rapidly advancing EV competitors 💰 The $650,000 Question * Is the Luce worth its staggering price tag? * Who is Ferrari actually building this car for? * Silicon Valley buyers, tech billionaires and the next generation of luxury consumers The result is one of the most fascinating discussions we’ve had on automotive design, luxury branding, technology, and the future of Ferrari. Links: Car Design Research: https://www.cardesignresearch.com/ Teague: https://teague.com/ Ferrari: https://www.ferrari.com/en-US 🔎 SEO Keywords (Include in Description) Ferrari LuceFerrari EVFerrari electric carJony Ive FerrariLoveFrom FerrariFerrari design reviewFerrari Luce reactionFerrari electric vehiclefuture of Ferrariluxury EV marketautomotive design analysiscar design podcastEV luxury carsFerrari vs Porsche TaycanChinese EV competitionNIO ET9XPeng technologyXiaomi SU7future of luxury automotive ⏱️ Timestamps 00:00 Introduction 00:41 Meet Sam Livingstone & Matt McElvogue 02:02 First Reactions to the Ferrari Luce 04:52 Why the Exterior Is So Polarizing 07:22 Is This Still a Ferrari? 10:34 Ferrari vs Porsche Taycan Strategy 13:43 The $650,000 Price Tag Debate 16:54 Luxury, Brand Identity & Future Buyers 19:21 How Ferrari Evaluates Design Concepts 23:18 Did Ferrari Expect This Backlash? 25:12 Why the Interior Is Getting Praise 27:46 The UX Breakthrough Hidden Inside the Luce 31:12 Physical Controls vs Screens 34:05 What Other Automakers Can Learn 37:22 Why Automotive UX Is Still Broken 41:05 China’s Influence on Global Vehicle Design 44:54 Could Ferrari Have Gone Too Far? 48:02 Would You Buy One? 49:10 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co [https://www.atthewheel.co?utm_medium=podcast&utm_campaign=CTA_1]

The EV Slowdown Is Over? LG Energy Solution’s Big Battery Bet | At The Wheel #22

While much of the automotive industry focuses on slowing EV growth, a much bigger battery story may be unfolding behind the scenes. In this special edition of At The Wheel, Joe White and Tu Le sit down with Bob Lee, President of LG Energy Solution North America, to discuss the future of batteries, energy storage, AI infrastructure, and the next phase of America’s manufacturing transformation. Bob shares details on LG Energy Solution’s landmark partnership with DTE Energy—the first large-scale energy storage deployment in Michigan powered by battery cells manufactured in Michigan. More than just another battery project, it represents a major milestone for the state’s energy future and demonstrates how Michigan’s automotive manufacturing expertise is helping power the next generation of energy infrastructure. The conversation explores: ⚡ Why LG Energy Solution is shifting battery capacity from EVs to energy storage 🔋 The explosive growth of grid-scale battery storage 🏭 How Michigan-made batteries are creating new opportunities for energy security and economic growth 🤖 Why AI, data centers, and electrification are driving unprecedented demand for batteries 🚗 What the future holds for EV adoption, battery chemistry, and affordable electric vehicles 🇺🇸 The challenge of building a competitive North American battery ecosystem 🔬 LFP, LMR, NMC, and the technologies shaping the next decade of battery innovation As the worlds of transportation, energy, and AI increasingly converge, batteries are becoming one of the most strategically important technologies on the planet. The question is no longer whether batteries will matter. The question is where the next wave of demand will come from—and who will supply it. 🎙️ Featuring: • Bob Lee, President, LG Energy Solution North America • Joe White, High Speed Rodeo • Tu Le, Sino Auto Insights Links: LG ES: https://lgenergymi.com/ Sino Auto Insights: https://www.sinoautoinsights.com/ China EVs & More: https://www.youtube.com/@ChinaEVsandMore High Speed Rodeo: Sino Auto Insights Weekly: #BatteryStorage #EnergyStorage #LGEnergySolution #ElectricVehicles #BatteryTechnology #MichiganManufacturing #DataCenters #ArtificialIntelligence #FutureOfMobility #EnergyTransition #BatterySupplyChain #CleanEnergy #EVBatteries #AdvancedManufacturing #AtTheWheelPodcas 🔎 SEO Keywords LG Energy SolutionBob Lee LGESbattery manufacturing USAenergy storage systemsESS batteriesAI data centers power demandEV battery industryLFP batteriesLMR batteriesCATL competitionBYD batteriesRivian batteriesFord EV batteriesGM battery strategybattery supply chainfuture of batteriesNorth American battery productionfuture of energy storage ⏱️ YouTube Chapters / Timestamps 00:00 Welcome & Introduction 00:20 Meet Bob Lee, President of LG Energy Solution North America 00:56 The DTE Energy Battery Storage Announcement 02:40 Why LG Is Pivoting Toward Energy Storage 04:44 EV Batteries vs Energy Storage Batteries 07:04 Is Energy Storage More Stable Than EV Demand? 09:43 Competing with Tesla & Megapack 11:47 Battery Management Systems Explained 13:03 Hiring, Talent & New Battery Jobs 14:26 Data Centers, AI & The Next Battery Boom 18:01 Why Energy Storage Demand Is Exploding 20:19 The Future of LFP Batteries 22:20 LMR, NMC & Next-Generation Chemistries 24:45 Can EV Demand Rebound? 26:09 How Much Battery Capacity Does America Need? 27:57 Advanced Manufacturing & Automation 28:50 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co [https://www.atthewheel.co?utm_medium=podcast&utm_campaign=CTA_1]

Michigan’s Auto Industry Is at a Crossroads - Glenn Stevens on China, AI & What Comes Next | At The Wheel #21

In this special Mackinac Policy Conference edition of At The Wheel, Joe White and Tu Le sit down with Glenn Stevens Jr., Executive Director of MichAuto, to discuss one of the most important questions facing the automotive industry: Can Michigan remain one of the centers of the global auto industry in the age of AI, automation, electrification, and Chinese competition? Glenn shares details about the newly launched MichAuto Policy Roadmap, a comprehensive effort designed to ensure Michigan remains competitive as the auto industry undergoes its biggest transformation in more than a century. Thank you to Glenn Stevens and the MichAuto team for the invitation to join the conference and the amazing hospitality we received while at Mackinac Island! The conversation covers: 🚗 Michigan’s Auto Future * Why Michigan remains the automotive capital of North America * The risks of standing still while the industry changes * Why Glenn believes the state faces a pivotal moment 🎓 The Talent & Education Crisis * Why Michigan’s education system is one of the industry’s biggest concerns * The connection between workforce development and automotive competitiveness * How career pathway planning is failing too many students * Why the next generation of engineers, software developers, and skilled trades workers matter more than ever 🇨🇳 China’s Automotive Rise * The growing influence of Chinese automakers * Why Michigan companies must understand global competition * What BYD, XPeng, Geely and others mean for the future of the industry 🤖 AI, Automation & Silicon Valley * Why the competition isn’t just China * How software, AI and advanced manufacturing are changing the game * The role of technology companies in shaping the future of mobility 🏭 Manufacturing, Innovation & Policy * Why Michigan must leverage its automotive leadership as a platform for broader innovation * The importance of advanced manufacturing, research, and engineering * What policymakers must do to keep investment and talent in Michigan Throughout the conversation, Glenn emphasizes a simple but urgent message: The automotive industry isn’t waiting. Michigan can lead the next era—or watch it happen somewhere else. Links to: MichAuto: https://michauto.org/ Sino Auto Insights: https://www.sinoautoinsights.com/ High Speed Rodeo: SAI Weekly: China EVs & More: https://www.youtube.com/@ChinaEVsandMore 🔎 SEO Keywords Michigan automotive industryMichAutoGlenn StevensMackinac Policy ConferenceDetroit auto industryfuture of mobilityautomotive workforce developmentautomotive education crisisChina EV competitionBYD MichiganXPeng automotiveAI automotive industryautomotive manufacturing jobsMichigan economyadvanced manufacturingautomotive innovationDetroit vs Silicon Valleyautomotive policy roadmapfuture of Michigan automotive industry ⏱️ YouTube Chapters / Timestamps 00:00 Welcome from Mackinac Policy Conference 00:28 What Is the MichAuto Policy Roadmap? 01:57 Why Michigan Faces a Critical Moment 03:04 The Urgency Behind the Automotive Roadmap 05:29 Education: Michigan’s Biggest Competitive Challenge 07:08 Why Workforce Development Matters 08:55 Innovation, Research & Michigan’s Future 10:06 Competing for Talent Globally 12:28 Career Pathways & Skilled Trades 15:32 Why This Election Matters for Michigan 18:24 The Need for Bipartisan Action 20:03 Competing With China & Global Rivals 22:20 AI, Silicon Valley & Automotive Disruption 24:45 Michigan vs The South 25:36 Final Thoughts from Mackinac This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co [https://www.atthewheel.co?utm_medium=podcast&utm_campaign=CTA_1]

Inside China’s EV Revolution: What Detroit Isn’t Ready For | At The Wheel #20

In Episode 20 of At The Wheel, Joe White and Tu Le break down one of the biggest stories in the global auto industry: China’s accelerating lead in electric vehicles, software, batteries, and intelligent driving systems. Fresh off a week in China attending the Beijing Auto Show, Tu shares firsthand insight into the most important auto show in the world — and why many Western automakers should be deeply concerned. The conversation explores: * How the Beijing Auto Show dwarfs Detroit in scale, technology, and excitement * XPeng’s transformation into a full-stack technology company focused on AI, humanoids, eVTOLs, and autonomous driving * BYD’s ultra-fast charging breakthroughs and next-generation Blade battery * How Chinese automakers are dramatically reducing development timelines through automation and software integration * Why companies like Toyota and Volkswagen are increasingly relying on Chinese software and technology partners * The rise of Huawei, Momenta, Xiaomi, and Chinese software ecosystems inside vehicles * The growing gap between China’s EV market and the U.S. auto industry * The implications for Ford, GM, Stellantis, Volkswagen, Mercedes-Benz, BMW, and Porsche Joe and Tu also discuss whether the U.S. auto industry is moving fast enough to compete in a future increasingly defined by: * software-enabled vehicles * battery technology * AI and autonomy * robotics * data ecosystems As China’s automakers push beyond EVs into intelligent mobility platforms, the central question becomes: The center of gravity already shifted - Can Detroit and Europe catch up? Are they currently even playing the same game? 🔎 SEO Keywords for Discoverability Beijing Auto Show 2026China EV marketBYD battery technologyXPeng AI strategyHuawei automotive softwareChinese automakers expansionsoftware defined vehiclesfuture of electric vehiclesChina EV dominanceToyota China EV strategyVolkswagen XPeng partnershipautonomous driving ChinaEV charging breakthroughfuture of mobility ⏱ Timestamps 00:00 Intro – Back From China 00:57 Beijing Auto Show First Impressions 03:05 XPeng’s AI and Technology Pivot 07:10 eVTOLs, Humanoids & Autonomous Systems 11:20 Beijing Auto Show Scale vs Detroit 15:12 BYD’s Battery and Charging Breakthroughs 20:19 Why Chinese EV Makers Are Moving Faster 24:48 Volkswagen, Toyota & Chinese Partnerships 29:11 Software-Defined Vehicles Explained 33:06 China’s Manufacturing Advantage 37:18 Why Detroit Should Be Paying Attention 42:08 Chinese EV Expansion Into Canada & Mexico 47:00 Future of EV Competition 53:17 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co [https://www.atthewheel.co?utm_medium=podcast&utm_campaign=CTA_1]