Your Target Audience Can't Afford You

What You Want is on the Other Side of What You're Avoiding

Call it a drag. Call it motivation. Whatever you call it, though, it's some cold, hard truth. This #rikkiquickie is as much for me as it is for you. It's also how this series got started.

Your Target Audience Can't Afford You

If you're serious about business, you need to be serious and honest about if your target audience can actually afford you. This #rikkiquickie covers a way to make sure you make revenue AND help those who need you but can't necessarily afford you... and the one rule you need to follow.

Protect Your [Email] Neck

Don't tie your digital life together with just one or two email addresses, because if something goes awry, your digital life is in danger.

What's that budget like?

Are you aware of how much it costs you to run your business? Another #rikkiquickie

Don't Take it Personal

The money, that is... especially when conducting business.