B2Be Different - Engineering your brand for success

Episode 21: Sustainability with Thrive Consulting

22 min · 27. touko 2026
jakson Episode 21: Sustainability with Thrive Consulting kansikuva

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I was really excited about speaking to this week’s guest as she was highly recommended by Keri Craig in our first sustainability episode (that’s episode 3). I spoke to Jane Dennyson, founder of Thrive Consulting about how ESG credentials are now baked into tendering requirements, why measurement and evidence are essential to avoid greenwashing accusations, and how sustainability is fundamentally about making businesses more competitive, resilient and successful rather than just a nice to do. Some more information about legislation Jane mentioned:   1 - UK CBAM will apply to certain carbon-intensive imported goods from 1 January 2027 and aims to create a comparable carbon price, not a general tax on all products.   2- EU CBAM is already in its transitional phase, with the definitive period from 1 January 2026. UK CBAM starts 1 January 2027.   3- The Clean Industry Bonus is specifically tied to fixed and floating offshore wind applicants under CfD allocation rounds. It supports investment in more sustainable supply chains, not simply “use UK suppliers”. Government guidance says applicants can get extra CfD revenue support if they invest in more sustainable supply chains.   4-UK SRS exists now; FCA rules are expected from 1 January 2027 for listed issuers, subject to final FCA policy. It will not apply to every company immediately. B2Be Different [https://b2be-different.com/] Jane's LinkedIn [https://www.linkedin.com/in/jane-dennyson/] Thrive Consulting [https://www.thethrivebusiness.com/] Episode 3 - where Keri sang Jane's praises [https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6942c4353d3b907dc0ba35b1] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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I was really excited about speaking to this week’s guest as she was highly recommended by Keri Craig in our first sustainability episode (that’s episode 3). I spoke to Jane Dennyson, founder of Thrive Consulting about how ESG credentials are now baked into tendering requirements, why measurement and evidence are essential to avoid greenwashing accusations, and how sustainability is fundamentally about making businesses more competitive, resilient and successful rather than just a nice to do. Some more information about legislation Jane mentioned:   1 - UK CBAM will apply to certain carbon-intensive imported goods from 1 January 2027 and aims to create a comparable carbon price, not a general tax on all products.   2- EU CBAM is already in its transitional phase, with the definitive period from 1 January 2026. UK CBAM starts 1 January 2027.   3- The Clean Industry Bonus is specifically tied to fixed and floating offshore wind applicants under CfD allocation rounds. It supports investment in more sustainable supply chains, not simply “use UK suppliers”. Government guidance says applicants can get extra CfD revenue support if they invest in more sustainable supply chains.   4-UK SRS exists now; FCA rules are expected from 1 January 2027 for listed issuers, subject to final FCA policy. It will not apply to every company immediately. B2Be Different [https://b2be-different.com/] Jane's LinkedIn [https://www.linkedin.com/in/jane-dennyson/] Thrive Consulting [https://www.thethrivebusiness.com/] Episode 3 - where Keri sang Jane's praises [https://shows.acast.com/b2be-different-engineering-your-brand-for-success/episodes/6942c4353d3b907dc0ba35b1] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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