Ownership Over Income: NIL Equity, Athlete Branding & the Business of Sports with Malcolm Lemmons

Ownership Over Income: NIL Equity, Athlete Branding & the Business of Sports with Malcolm Lemmons

The next generation of athletes will not just ask for a check. They will ask for a stake. But most families have no idea what equity means, how to negotiate it, or what it is worth over time, and that gap is exactly where opportunity gets left on the table. In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Malcolm Lemmons, founder of Vetted Sports, the leading media and research platform covering sports as an asset class. Malcolm played collegiate basketball at Niagara University, then played professionally in Japan and the G League before moving into entrepreneurship. He is a two-time published author, a LinkedIn Top Voice in Sports Business, and has spent years helping athletes, founders, and investors understand where smart money is moving in sports. Together, Janet and Malcolm break down what it actually looks like when athletes operate as strategic business owners and what parents and student athletes need to know before a single deal gets signed. What You'll Learn: Why the next generation of athletes will demand equity, not just cash, and how to start that conversation What equity actually is and how it builds wealth differently than upfront brand deals The difference between building an audience and building a brand, and why one fades while the other compounds How smart athletes are staying informed about the business of their own sport The NIL contract clause most families miss that can hand over an athlete's likeness in perpetuity How to evaluate brand partnerships beyond the dollar amount and why alignment matters more than urgency What team infrastructure a young athlete needs before NIL money starts arriving Why having too many people in your corner can create just as many problems as having none How AI and sports tech are about to change what NIL is actually worth for the average college athlete If you are a sports parent, athlete, or brand trying to understand where real value in sports is being built right now, this conversation reframes the playbook. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athlete branding, and building sports careers that last. Follow BABES BALLS & BRANDS™ and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira Follow Malcolm Lemmons: LinkedIn: Malcolm Lemmons | Vetted Sports: VettedSports.com | Twitter/X: @VettedSports | Instagram: @VettedSports | Email: malcolm@vettedsports.com

Sports Visas, NIL & International Athletes: Immigration Playbook with Sherrod Seward

Your athlete got recruited by a US program. Now what happens with immigration? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Sherrod Seward, founder of Sherrod Sports Visas and one of the top sports immigration attorneys in the country. Sherrod has secured visas for Canelo Alvarez, Tyson Fury, and athletes across the NBA G League, LA Chargers, Las Vegas Raiders, and Top Rank Boxing. He's a published author on immigration for athletes and entertainers, and he brings a street-smart legal perspective to a system that most families never see coming. Together, Janet and Sherrod walk through the visa categories every international athlete needs to understand, how NIL intersects with immigration status, and what families, agents, and brands should be doing right now to prepare for the 2028 LA Olympics. What You'll Learn: The difference between P1, O1A, and H2B visas and which one fits each athlete's situation Why international recognition only requires two countries, not worldwide fame How Sherrod secured White House exemptions during the COVID travel ban for boxing promotions The agent-based visa strategy that lets athletes petition without a team contract Why foreign college athletes face a gap between NIL opportunity and legal work authorization How an O1 visa can allow a student athlete to earn NIL income while enrolled full time The tension between international student offices and athletic departments at US universities Why online footprint is the single best investment for both visa cases and brand deals What brands and agents should be planning now ahead of the 2028 Olympics How AI is changing the speed and cost of immigration case preparation If you are a sports parent, international athlete, or brand working with global talent, this episode gives you a legal framework that most people don't learn until it's too late. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athletic branding, and building sports careers that last.  Follow BABES BALLS & BRANDS™ and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira Follow Sherrod Seward: LinkedIn: @SherrodSeward | Website: SherrodSportsVisas.com

Flag Football, NIL & Global Fans: Inside Football’s Next Era With Oliver Luck

American football is king in the United States. But can it really become a global sport and what does that mean for athletes, parents, and programs at every level? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Oliver Luck, Executive Director of the United Athletic Conference and longtime football executive, to unpack how the sport actually operates as a business, a talent pipeline, and a global strategy. Oliver has seen it all. He played at West Virginia, led NFL Europe, served as Athletic Director at WVU, ran XFL operations, and worked inside the NCAA as Executive Vice President for Regulatory Affairs. He has helped design the systems that move players from youth football to college to the pros in the U.S. and overseas. Together, Janet and Oliver walk through the rise of football as America’s top sport, the NFL’s international push, the growth of flag football, and how NIL and legal pressure forced college athletics to rethink “amateurism.” What You’ll Learn: Why football surpassed baseball as America’s top obsession How broadcast TV and all-day Sunday coverage turned the NFL into a ratings machine What really happened with NFL Europe and why it mattered more than people realize How international games, academies, and marketing rights fit into the NFL’s long-term plan Why flag football and 7-on-7 are exploding for both boys and girls The challenge of growing football in countries where kids never learn to throw How NIL emerged from decades of pressure on the amateurism model Why college football is in a “crisis of structure” even as ratings climb The one thing pro leagues cannot afford to lose as they expand: fan attachment If you are a sports parent, athlete, or brand trying to understand where football is headed, this conversation gives you a clear view of how decisions at the top shape opportunities at the youth and college level. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athletic branding, and building sports careers that last. EndFragment Follow BABES BALLS & BRANDS™  and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira

Building Financial Confidence: NIL, Money Management & Generational Wealth with Dontay Wilson

NIL has turned student athletes into business owners overnight—but are they ready for what comes with it? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Dontay Wilson, Lead Advisor at Cothrine Financial and founder of Blueprint Money Management, to break down the financial realities every athlete and parent needs to understand before signing that first deal. Dontay knows the athlete journey firsthand. As a former running back at Kutztown University who grew up in the Bronx with dreams of the NFL, he understands the pressure, the identity struggle, and what happens when the game ends. Now, he's dedicated to making sure young athletes don't fumble the bag—helping them build financial literacy, confidence, and generational wealth that lasts beyond their playing careers. What You'll Learn: The three biggest financial shifts athletes face with NIL (taxes, budgeting, and long-term vision) Common mistakes young athletes make with their money (hint: social media pressure is real) Red flags to watch for when vetting financial advisors What credentials and questions matter when building your financial team The 70/30 rule and other practical tools for managing NIL earnings How to read (and question) NIL contracts before signing Why legacy starts NOW, not when you retire How parents can guide without controlling their athlete's financial decisions Tune in, take notes, and remember: your financial future is part of your legacy. SUBSCRIBE for more conversations about NIL, athlete branding, and building success on and off the field. Be part of critical conversations for sports families building athletic brands that sustain beyond playing careers. Follow BABES BALLS & BRANDS™  and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira Follow Dontay Wilson: LinkedIn: @Dontay-Wilson | Email: dontay@cotherineassociates.com

Unbreakable: The Mental Playbook Every Athlete Needs but No One Talks About

Athletic brands built on shaky mental foundations crumble under pressure, no matter how talented the athlete. In this episode of BABES BALLS & BRANDS™, host Janet Moreira explores this reality with Misty Buck, founder of Purpose Soul Athletics and certified mental performance coach who helps athletes from youth to pros build confidence and emotional resilience through mental conditioning reps. Buck exposes the gap between mental toughness talk and actual neuroplasticity training where athletes rewire thought patterns through her PRIME winning mindset method. Her approach treats mental conditioning like physical training with daily reps, intentional practice, and measurable progress rather than hoping athletes naturally develop resilience. Janet explores breakthrough strategies for sports parents helping teen athletes separate their identity from their sport before retirement forces that crisis. Janet and Misty discuss managing pre-performance anxiety in high school football recruiting pressure, teaching mindfulness without judgment through simple number scales, and why NIL deals require mental preparation for public criticism. Essential insights for athletic scholarships strategy, building purpose-driven authentic brands aligned with personal values, and how mental toughness for young athletes means acknowledging anxiety without letting it control performance. Critical conversation for sports families building athletic brands that sustain beyond playing careers. Follow BABES BALLS & BRANDS™  and Janet Moreira: Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS Follow Janet Moreira: LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira Follow Misty Buck: LinkedIn: @MistyBuck | Instagram: @TheMistyBuck | Website: PurposeSoulAthletics.com | Twitter/X: @TheMistyBuck | Marketing Agency:  Text: 786-505-1797 | Free App: Zenletes.com