What 200+ Outdoor Brands Taught Cole Heilborn About Storytelling That Works

What DTC Brands Get Wrong About Content Shoots with Danny Owens of Toil Studio

Think you’re ready for a content shoot? Think again. Danny Owens, co-founder of Toil Studio and seasoned producer for brands like Lululemon and Topo Chico, joins us to share what’s actually required to run a high-quality production. From building a realistic budget to avoiding the bid-and-pray approach, Danny unpacks how successful brands treat their production partners—and why vibes on set matter more than you think. This one's a behind-the-scenes lesson for brands ready to level up. Show notes and more at hellovulgar.com/dtc-content-shoots-mistakes [https://www.hellovulgar.com/dtc-content-shoots-mistakes/]

What 200+ Outdoor Brands Taught Cole Heilborn About Storytelling That Works

Ever wonder why some brand stories hit you in the feels—and others fall flat? Cole Heilborn has spent a decade creating content for outdoor brands and another 200+ hours interviewing the smartest people in the space. He’s got thoughts. In this episode, Cole unpacks why your audience doesn’t care (yet), how to actually build brand love, and why creativity—not budget—is your real bottleneck. Tune in if you make things for people and want those people to care. Show notes and more at hellovulgar.com/outdoor-brand-storytelling-cole-heilborn [https://www.hellovulgar.com/outdoor-brand-storytelling-cole-heilborn]

How to Achieve 8-Figure Freedom Using Core Values with Beardbrand

S1E7: What if you built a company not to chase millions—but to chase freedom? Beardbrand founder Eric Bandholz did just that. In this episode, Eric reveals how three simple core values—freedom, hunger, trust—became the backbone of an 8-figure brand that stuck to its guns (and beards). From dodging Target’s $200K curveball to turning blog posts into a cult following, this episode is a masterclass in value-driven brand building. Show notes and more at hellovulgar.com/beardbrand-core-values-scaling-freedom [https://hellovulgar.com/beardbrand-core-values-scaling-freedom/]

In-House vs Agency: What You’re Getting Wrong About the Tradeoff with Michael Catanzaro

S1E6: You think you know the tradeoff between agency and in-house. You don’t. Former agency titan turned internal marketing architect Michael Catanzaro joins CJ to talk shop: how to build an in-house creative team from scratch, why your big ideas keep getting killed, and how to make room for risk in the risk-averse world of fintech and healthcare. Oh, and there’s a cadaver lab. Real one. Tune in for truth bombs, tactical gems, and more than a few career curveballs. Show notes and video at hellovulgar.com/in-house-vs-agency-marketing-catanzaro [https://hellovulgar.com/in-house-vs-agency-marketing-catanzaro]

Why Online Brands Should Think Offline: 3 Retail Moves to Drive Scale with Joy Fan

S1E5: Joy Fan didn’t just watch retail evolve—she helped shape it. In this episode, Joy, the founder of re/tell, lays out how modern brands are rewriting the rules of retail, starting small and scaling fast. Spoiler: it’s not about building a store—it’s about building momentum. From shelf-space matchmaking to real-time messaging insights, this one’s packed. Show notes and video at https://hellovulgar.com/retail-growth-strategy-joy-fan [https://hellovulgar.com/retail-growth-strategy-joy-fan]