What's Your Edge?

The four dimensions of competitive edge

5 min · 13. helmi 2026
jakson The four dimensions of competitive edge kansikuva

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The big question, this series explores is "What's Your Edge?"  I believe, outsized commercial results are possible, when we find our edge and then skillfully express it - with conviction, authenticity, vulnerability, and generosity in service of a purposeful mission.  To find your edge, consider each of the following four dimensions and explore what makes you unique in each of them.

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jakson Get back between 7.5 -10 hours per week (three levers that move the needle) kansikuva

Get back between 7.5 -10 hours per week (three levers that move the needle)

The world seems so much busier and full of noise these days. You're probably busier than ever too. And if you're hoping for AI to solve the busyness problem, that doesn't seem to be happening anytime soon. According to a recent Harvard Business Review article, first studies show that AI tools don't seem to reduce work, but consistently intensify it! They cite task expansion, blurred boundaries between work and non-work, and more multitasking/ context switching as the main culprits. In my coaching practice, I like to challenge clients to free up between 7.5 - 10 hours per week from "busy work" and to redirect them into 2-3 key projects that truly move the needle (or just to return some of it to family, health, and recovery).

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