Oliver El-Khatib: The Story Behind OVO | Beyond Luck Ep. 1

Oliver El-Khatib: The Story Behind OVO | Beyond Luck Ep. 1

In Beyond Luck Episode 1, we sit down with Oliver El-Khatib, co-founder of OVO, to talk about building behind the scenes, meeting Drake and 40, and the early days that shaped the brand. Oliver shares insights on partnership, mentorship, creative discipline, skate culture, and why he prefers to stay out of the spotlight while letting artists lead. This episode explores what it really takes to build something meaningful — the work no one sees. Beyond Luck Ep. 1