Equipment Trends for July 2026

Equipment Trends for July 2026

Dealers ranked combines their #1 concern on our June webinar poll — but the class 8 data doesn't fully back that up. Planter trade-ins just hit a three-year high. Utility tractors face an aging cliff this summer. And there's a new weakness forming in the $100K–$150K equipment range. Andy Campbell breaks down what we're seeing in the data vs. what we're hearing from the field.

How Dealers Should Approach Buying Software | Tyler Lowy

Tyler Lowy has had more software conversations with equipment dealers than almost anyone in the industry. In this episode, he breaks down the Three Ps — People, Process, and Partnership — and what dealers most often get wrong before they ever sign a contract.

Market Insights for June 2026

Deere beat estimates again, but large ag profits dropped 39%. Corn fell from $5 to $4.19 in five weeks. Tariffs on ag equipment dropped from 25% to 15%. Farmer sentiment is near lows. And grain carts are sitting on lots 35% longer. Andy Campbell covers the four stories dealers need to know heading into summer.

Brian Weaver | Building Stronger Dealerships from the OEM Side

Brian Weaver, Director of Network Development North American Ag for CNH, pulls back the curtain on how CNH evaluates dealer health, what he's actually looking for the moment he walks into a store, and why the biggest operational gap at most dealerships has nothing to do with equipment.

Equipment Trends for June 2026

Used equipment inventory is down 20% year over year, but sales velocity has dropped sharply in key categories. Andy Campbell breaks down what's moving, what's stuck, and where dealers should focus heading into summer.