Build a Business Worth Buying

Why “Science-Backed” Beauty Doesn’t Matter (What Buyers Actually Look For)

49 min · 21. huhti 2026
jakson Why “Science-Backed” Beauty Doesn’t Matter (What Buyers Actually Look For) kansikuva

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Most founders think scientific validation drives value in consumer brands. In reality, buyers care far more about repeat purchase behavior, profitability, and customer love. This episode is for founders building in beauty, CPG, or any product category where marketing claims can blur with real differentiation. If you are thinking about exit, this conversation reframes what actually moves multiples.

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jakson Strategic FOMO: The Acquisition Driver No One Talks About kansikuva

Strategic FOMO: The Acquisition Driver No One Talks About

Marc Held has started and sold multiple supply chain companies — and he's developed a clear framework for why businesses actually get acquired. In this episode, Aaron and Marc break down the 5 real reasons buyers write checks, why venture investors and founders are less aligned than you think, and how to use data as a moat that actually holds up. Marc also shares his take on when to raise angel vs. venture capital, what falls apart in late-stage due diligence, and why strategic FOMO produces the most interesting acquisition valuations. If you're building a business with an exit in mind — or you should be — this one is worth your time. Topics covered: * The 5 reasons companies get acquired * Why "strategic FOMO" produces nonlinear valuations * How to read a buyer's investor relations reports to find your fit * When venture incentives work against your exit * Angel vs. venture: which is right for your business * What turns data into a defensible moat * How AI changes the signal-to-noise problem in supply chain

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