Build Your Remarkable Practice for Chiropractors

Most people think Day 2 is where the magic happens but what if the real win happens earlier? Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes. Whether you're onboarding associates or refining your own approach, this episode gives you the clarity and tools to turn Day 1 into your most effective conversion strategy. Key Highlights 01:04 – Lona shares RV mishaps and family time before jumping into the topic of conversion mastery. 03:37 – Dr. Bobby explains that most people undervalue Day 1—but it’s actually where Day 2 is “won.” 05:33 – Lona emphasizes authentic connection over agenda. Day 1 must be about listening and learning who they are. 07:56 – They explain how trust builds at the speed of connection—through eye contact, tone, body language, and curiosity. 10:58 – Using AI to free up connection: Bobby shares how not taking notes lets him truly be present with patients. 11:57 – Discovery means being curious. Tone and facial expressions matter when asking questions—don’t gloss over symptoms. 14:52 – If you’re unsure who’s going to convert by Day 2, you likely didn’t do Day 1 well enough. Handle obstacles early. 18:14 – Dr. Bobby shows how to draw out objections on Day 1 (like money, spouse input, or time) and resolve them upstream. 20:04 – The exam is your communication bridge. A well-done, visual, simple exam can nearly convert someone on the spot. 24:30 – Ninja tip: Use “priming” at the end of Day 1 to set expectations for care plans and minimize Day 2 objections. 28:19 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level.   Resources Mentioned For more information about Syntropy please visit: https://www.syntropychirotraining.com/ [https://www.syntropychirotraining.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E [https://qr.me-qr.com/WOz1qy6E]    Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy [https://qr.me-qr.com/o2oFbovy] Learn what it takes to be Remarkable!: https://theremarkablepractice.com/ [https://theremarkablepractice.com/]

You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment. Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between  two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have what it takes to grow, this conversation will remind you that it’s not about flash—it’s about foundation. Key Highlights 01:16 – Kale shares his 25-year journey and how his second practice space was a converted 900 sq ft law office. 02:22 – He reveals they were serving 700 weekly visits in that small space, made possible by optimized systems and strong team flow. 05:07 – After the building began to fall apart, they transitioned into two even smaller homes while building a new facility. 07:14 – Permitting and redesign delays nearly stopped the project. Kale describes putting “too many chips on the table” to back out. 09:49 – He and Lona unpack what it means to “burn the boats” and fully commit when there’s no plan B. 10:44 – Kale opens up about living with fear, trusting the process, and staying the course despite discomfort and uncertainty. 11:25 – The end result: a 10,000 sq ft building, tenant income, and one of the best financial decisions of his life. 12:15 – Advice for new docs: double down on base hits, train your team, and invest in the day-to-day basics. 13:43 – Lona emphasizes that behind every big move is a foundation of discipline, heart, and quiet consistency. 14:51 - Dr. Eric is joined by Success Partner, Jeff Van Kampen from Clinic Growth Accelerator (CGA), a company that helps chiropractic clinics attract and convert new patients with digital marketing. Jeff explains how CGA specializes in paid social media ads and lead qualification, sharing practical insights on tracking ROI and maximizing new patient appointments. They also discuss the future of digital marketing in chiropractic, including AI-driven nurture sequences and the importance of building trust online.   Resources Mentioned For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/ [https://growyourclinic.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E [https://qr.me-qr.com/WOz1qy6E]    Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy [https://qr.me-qr.com/o2oFbovy] Learn what it takes to be Remarkable!: https://theremarkablepractice.com/ [https://theremarkablepractice.com/]

Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment. This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spiritual connection, and daily rituals, she redefined true wealth and leadership. You’ll hear what it really means to receive your vision, embody it, and allow your business to grow from that rooted authenticity. Key Highlights 00:55 – Dr. Sabrina shares her story and belief that alignment with purpose is essential to avoid the “slow death” of disconnection. 02:37 – She defines vision as rooted in frequency and being—not just planning—and says true success stems from authenticity. 03:39 – Her early vision was ego-driven, focused on scale, but became more heart-centered over time through motherhood and faith. 07:25 – Dr. Lona introduces the concept of surrender as a critical, ongoing part of connecting with a deeper vision. 08:56 – Sabrina reflects on her former shyness and how she had to die to ego to become a bolder leader. 11:28 – Surrender includes rejecting people-pleasing, grieving old versions of yourself, and choosing your identity daily. 12:59 – The beauty of vision is that it continually evolves; it's never static, but grows as you do. 13:58 – Sabrina explains that slowing down, reflection, and listening are essential parts of embodying your vision. 17:40 – She shares the idea of “revisioning” your vision when it no longer aligns—and rituals that keep it alive and fresh. 18:07 – The danger of adopting someone else’s vision is highlighted as a deep internal misalignment that can derail your growth.   Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E [https://qr.me-qr.com/WOz1qy6E]    Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy [https://qr.me-qr.com/o2oFbovy] Learn what it takes to be Remarkable!: https://theremarkablepractice.com/ [https://theremarkablepractice.com/]

Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in? Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how internal marketing can quietly become your most powerful growth tool. Instead of hoping for word-of-mouth, they walk through how to build processes that consistently turn trust into new business. From first calls to new patient visits, every step can become an opportunity to plant seeds that later grow into referrals. If you're looking to scale without shouting louder online, this is a refreshingly practical approach. Key Highlights 02:05 - Learn how to shift from passive referrals to a reliable system that grows your business from within. 03:16 - Understand the three types of internal referrals and when to use each to maximize results. 05:10 - Discover how early conversations can be designed to plant referral seeds right from the first call. 06:32 - Understand the difference between hunting and farming when it comes to marketing.  08:09 - Learn the best timing to ask for referrals and why early enthusiasm is your biggest advantage. 09:00 - Get practical ideas for turning early care experiences into natural, low-pressure referral moments. 09:29 - Understand how to build a referral culture that includes your whole team, not just one provider. 12:27 - See how internal education can spark action when clients realize someone they love needs help. 15:20 - Learn how to help clients connect the dots between their concerns and the solutions you offer. 17:50 - Discover why consistency matters and how repeated asks can eventually lead to life-changing results. 20:23 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.   Resources Mentioned Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/ [https://theremarkablepractice.com/upcoming-events/]    For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com [https://www.spinalhygieneproducts.com] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E [https://qr.me-qr.com/WOz1qy6E]    Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy [https://qr.me-qr.com/o2oFbovy] Learn what it takes to be Remarkable!: https://theremarkablepractice.com/ [https://theremarkablepractice.com/]

Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin explains how Day 3 sets the tone for long-term retention, team harmony, and sustainable scaling. Together they discuss why Day 3 is more than a check-in—it’s a powerful opportunity to align expectations, eliminate miscommunication, and shape lasting behavior.  Key Highlights 01:35 – The Day 3 concept is introduced as the foundation for expectations and agreements that benefit the patient, the provider, and the community. 03:45 – Learn why most miscommunications and patient confusion stem from not setting clear behavioral guidelines early in care. 05:43 – Discover how early patient training reduces long-term friction, especially as your volume grows and you want your time back. 07:51 – Understand how proper boundaries prevent burnout and help scale the schedule without losing personal connection or results. 11:18 – A step-by-step look at how to structure a Day 3 conversation including flow, behavior expectations, and the role of written documentation. 13:21 – Learn how to separate clinical time from consults and why creating boundaries around appointments boosts patient satisfaction. 14:18 – Tips for turning Day 3 into a referral opportunity through value alignment, vision sharing, and the right timing. 15:05 – Why repetition is essential to create patient mastery and how to reinforce expectations through staff training and patient copies. 16:26 – A reminder to stay accountable to the structure you create or risk undermining your authority and consistency. 18:05 – Ideas to personalize your own Day 3 by identifying team stressors and patient behavior patterns that can be corrected early. 21:43 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.   Resources Mentioned Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/ [https://theremarkablepractice.com/upcoming-events/]   For more information about CLA Wealth please visit: https://insightcla.com/ [https://insightcla.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E [https://qr.me-qr.com/WOz1qy6E]    Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy [https://qr.me-qr.com/o2oFbovy] Learn what it takes to be Remarkable!: https://theremarkablepractice.com/ [https://theremarkablepractice.com/]