Full Funnel Attribution in Legal Marketing

Full Funnel Attribution in Legal Marketing

Laura D. Heard and Julie Boren with South Texas Family Law Summary In the competitive landscape of family law, finding effective marketing strategies is crucial for success. With decades of experience, Laura Heard and Julie Boren from South Texas Family Law share their insights on what truly works in attracting and retaining clients. This post […]

The Surprising Power of Small Batch Production

Hannah Jodoi, owner of Miss Hannah’s Gourmet Popcorn Summary The episode explores the inspiring journey of Hannah Jodoin and her family’s popcorn business, Miss Hannah’s Gourmet Popcorn. Over 25 years, the brand has grown from a small festival stand to a nationwide presence. Key themes include the importance of small batch production, storytelling, and maintaining […]

Standing Out When Every Firm Looks the Same

Ryan Higgins, Partner & Attorney with Gaudry, Ranson, Higgins & Gremillion, L.L.C. Summary In this episode of the Building Brands Podcast, Ryan Higgins, a partner at Gaudry, Ranson, Higgins and Gremillion LLC, discusses the strategies that have helped his firm stand out in a competitive legal market. He shares insights from high-stakes cases, the importance […]

The Lawyer Who Chose Foreclosure Law

Jyothi Pallapothu, Owner & Attorney with JP Legal Summary In this episode of the Building Brands podcast, host discusses with Jyothi Pallapothu, a foreclosure attorney, about her journey into law, the challenges of building a niche practice, and the importance of empathy in client relationships. Jyothi shares insights on the unique aspects of foreclosure law, […]

Using AI Without Losing the Human Touch

Kamilah Jolly with Jolly Esquire PLLC Summary In this episode of the Building Brands Podcast, Kamilah Jolly, founder of Jolly Esquire, shares her journey of creating a legal brand that embodies positivity and approachability. She discusses the challenges of transitioning from employee to entrepreneur, the importance of referral marketing, and her plans to incorporate AI […]