Building AI-Ready, Human-Centered Paid Media Strategies With Navah Hopkins

Building AI-Ready, Human-Centered Paid Media Strategies With Navah Hopkins

Navah Hopkins is the Ads Liaison at Microsoft Advertising, where she bridges the gap between the advertising community and the product team for one of the world's leading digital advertising platforms. With over 17 years of experience in digital marketing, Navah is a founding board member of the Paid Search Association and has been recognized as one of the most influential voices in paid media, contributing regularly to Search Engine Journal and Search Engine Land. Her career spans SEO and PPC, including running her own consultancy and shaping industry perspectives at companies like WordStream and Optmyzr, and she's known for her thought leadership on AI, automation, and ethical best practices. About the Episode AI is reshaping paid media, but human judgment still matters. This episode explores how marketers can build AI-ready strategies without losing empathy, critical thinking, or data discipline. Tyler Lane hosts Navah Hopkins as they discuss paid media automation, creative workflows, conversion values, clean first-party data, and the future of search in an AI-driven landscape.

The Real-World Integration of AI in Digital Marketing With Tyler Lane

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution. About the Episode AI is reshaping how digital marketing teams research, analyze, optimize, and report, but Tyler Lane makes it clear that human expertise still matters. In this episode, Chad Franzen interviews Tyler about how Session Interactive integrates AI into real-world agency workflows, from analytics audits and content strategy to paid media, CRO, and local SEO. They discuss where AI can speed up repetitive tasks, why human QA is essential, and how marketers can use AI responsibly without sacrificing quality, accuracy, or trust.

Building Better Brands With Brennan Gilbert

Brennan Gilbert is the Founder and Creative Director of Counterweight, a Denver-based design studio that provides brand design, art direction, and front-end development for startups, marketers, and growing teams. With more than a decade of experience on in-house marketing teams, Brennan brings a data-driven approach to creative leadership. Through Counterweight, he helps modern teams offset creative needs with clarity, speed, and expert-level care. About the Episode Brand is no longer just a logo, a color palette, or a polished website; it is the trust, consistency, and cultural relevance a company builds over time. In this episode, host Tyler Lane talks with Brennan Gilbert, Founder and Creative Director of Counterweight, about why growth-stage companies often misunderstand brand, how creative work connects to performance, and where AI is changing the economics of design. They discuss the value of strategic creative direction, the importance of owned digital channels, the role of front-end development in modern brand work, and why human taste still matters in a world where production tasks are increasingly automated.

Transforming SEO From Commodity To Competitive Advantage With Matt Green

Matt Green is the VP of Innovation at Juris Digital, a leading SEO and digital marketing agency specializing in helping law firms grow online. Under his leadership, Juris Digital has become one of the most established agencies in the legal space, earning a reputation for its expert, results-driven campaigns and insightful thought leadership. Matt brings over a decade of experience in legal technology and marketing and is widely known for his outspoken views on the evolution of SEO and the importance of authentic, non-commodity content. About the Episode SEO is changing, but Matt Green argues the fundamentals still come down to business impact, trust, and genuinely useful expertise. Tyler Lane hosts Matt, VP of Innovation at Juris Digital, as they discuss turning SEO from a tactical commodity into a competitive advantage through niching down, stronger positioning, non-commodity content, smarter AI strategy, and a clearer connection between search performance and revenue.

Turning Data Into Growth Opportunities With Tyler Lane

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution. About the Episode Credit unions face a growing challenge: turning complex digital signals into practical growth strategies while competing with larger banks and changing search behavior. In this episode of Built to Convert, Tyler Lane speaks with Chad Franzen about how credit unions can use cleaner analytics, stronger local SEO, smarter paid media, and conversion-focused digital experiences to grow memberships, applications, branch visits, and long-term trust.