Busy Blooming with Tess Barclay

It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1! Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more. This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!) 👉 This episode is for you if: •⁠ ⁠You feel like your content doesn’t reflect who you are right now •⁠ ⁠You want a fresh vibe but don’t know how to organize it •⁠ ⁠You’re trying to grow without burning out or spiraling •⁠ ⁠You’re ready to step into your main character creator era 📥 SPONSOR Use UpWork to build your brand: https://upwork.pxf.io/qzBg2O TIME STAMPS 00:00 Intro 3:10 Stepping into your new era & cringe 4:26 Content creation mood board 6:42 Creating your world (part 1): Topics, Metaphor & Audience 11:26 Building your creator brand: Values, voice & hot-takes 15:00 Creating your world (part 2): Signature messages 16:44 Branding your profile & bio 19:43 Building your content signature styles 22:57 Signature visual elements in your content 24:37 Creating 3 signature content templates 27:38 Building your mission & legacy 🎧 LISTEN ON THE PODCAST Apple: https://apple.co/3OsCVEK Spotify: http://bit.ly/3CHpmPo Anywhere else: https://pod.link/1565886767 📌 FOLLOW US Join Busy Blooming HQ → https://www.busyblooming.ca/hq Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop 🔗 LINKS UpWork: https://www.upwork.com Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 #contentcreator #rebrand #socialmediastrategy

It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!! I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!! 👉 This episode is for you if: •⁠ ⁠Your not loving your TikTok & Instagram content •⁠ ⁠You want a fresh start with content creation & need structure •⁠ ⁠You want to actually grow this summer without burning out •⁠ ⁠You want to step into a new creator era by September!! CHAPTERS & TIME STAMPS 00:00 – Intro 03:10 – Why I’m doing this challenge (and the 3 rules to follow) 04:35 – Rule #1: How to build a sustainable content schedule 05:57 – Rule #2: Rebrand your Instagram + TikTok identity 07:35 – Rule #3: Weekly planning sessions for consistent content 08:43 – The 9-week summer content calendar (full breakdown) 10:00 – My exact weekly posting schedule for Instagram & TikTok 12:40 – The mindset shift you need before rebranding 13:30 – Why summer is the best time to grow on social media 14:44 – After Hours: Podcast set-up & HQ marketing lol 17:54 – Inside Busy Blooming HQ: What it is!! 📥 SPONSOR Start your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay 🎧 LISTEN ON THE PODCAST Apple: https://apple.co/3OsCVEK Spotify: http://bit.ly/3CHpmPo Anywhere else: https://pod.link/1565886767 📌 FOLLOW US Join Busy Blooming HQ → https://www.busyblooming.ca/hq Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop 🔗 LINKS Storyblocks: https://www.storyblocks.com/tessbarclay Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 #contentcreation #socialmedia #rebrand

We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169 I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m finally showing you EVERYTHING. Today I'm giving you a full walkthrough on how to make AI your second brain as a creator, content strategist, and entrepreneur. From planning carousels and managing brand deals to automating your content workflow and building your dream life vision board, we’re going deep on how to use AI (especially ChatGPT - who wrote this 😎) like a personal manager, assistant, coach, editor, strategist & more! 👉 This episode is for you if: •⁠ ⁠You want to use ChatGPT but don’t know how to start •⁠ ⁠You’ve been feeling overwhelmed with content creation and want a system •⁠ ⁠You’re trying to grow on Instagram, TikTok, or YouTube •⁠ ⁠You want to bring your Pinterest vision board to life in real life Welcome to the BB office — let’s go to work!! 🎧 LISTEN ON THE PODCAST Apple: https://apple.co/3OsCVEK Spotify: http://bit.ly/3CHpmPo Anywhere else: https://pod.link/1565886767 📥 SPONSOR Try HubSpot’s free AI Marketing Prompt Generator: https://clickhubspot.com/d74169 ⸻ CHAPTERS & TIME STAMPS 00:00 – Intro 02:56 – How I use ChatGPT every day Part 1: Build Your Vision with ChatGPT 04:21 – Map your dream life & income goals 05:54 – Visualize your ideal work day 06:20 – Why context makes ChatGPT more powerful Part 2: Use It as a Content & Brand Strategist 06:51 – Build your brand strategy with AI 07:45 – Define your audience, mission & niche 08:15 – Create content pillars & taglines 09:51 – How you want to be known 10:08 – Train ChatGPT with visuals & screenshots Part 3: Automate Your Workflow 10:49 – Repurpose content into carousels & captions 11:50 – Edit smarter: cut the fluff 13:36 – Write Instagram captions & hashtags with AI 15:08 – Brainstorm hooks, trends & short-form ideas 16:30 – Time-block your week with ChatGPT 17:04 – Write brand deal scripts 17:28 – Save & organize content ideas 18:49 – Use AI for burnout, mindset & mental clarity 22:54 – After hours!! It's okay to feel exhausted as a creator!! ⸻ 📌 FOLLOW US Busy Blooming IG →   / busybloomingg   Tess IG →   / tessbarclay   TikTok →   / tess.barclay   🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop 🔗 OUR LINKS Storyblocks: https://www.storyblocks.com/tessbarclay Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?utm_campaign=ca... Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans! .. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw creators from 0-5M followers stop growing — and exactly what to do instead. Let’s get into it. 🧠✨ 👉 This episode is for you if: •⁠ ⁠You’re stuck in a growth rut and feel like your content just isn’t hitting the way it used to •⁠ ⁠You’re doing all the things — posting, editing, following trends — but you still feel stuck •⁠ ⁠You want to build something signature and sustainable, not just go viral once and burn out •⁠ ⁠You’re tired of chaotic content weeks and want a system that actually works for YOU Welcome to the BB office — let’s go to work 💼 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 SPONSOR Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans! ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 – Intro 03:14 – CATEGORY 1: Mindset & Identity Mistakes 03:45 – Mistake #1: No Clear, Aligned Vision for your BUSINESS 05:40 – Mistake #2: Content Has Passion, But No Purpose 08:25 – Mistake #3: Not Evolving with the Times 10:02 – CATEGORY 2: Brand Strategy Mistakes 10:31 – Mistake #4: Nothing signature about your content 13:06 – Mistake #5: Held Hostage by a Brand You’ve Outgrown 15:21 – Mistake #6: Don’t Know Who You’re Talking To 18:19 – CATEGORY 3: Content Systems 19:30 – Solution: Weekly Themes, Series & Templates That Actually Work 21:27 – Mistake #7: No priorities with content 22:44 – CATEGORY 4: Technical & Packaging Mistakes 23:27 – Mistake #8: Overstimulating Edits 26:20 – Mistake #9: Re-purposing content everywhere 28:03 – Mistake #10: Your Content is Too Inward-Focused 29:54 – AFTER HOURS: Holding Myself Hostage to a Future Version of Me 37:17 – Reminder: You don't need to change to be successful ⸻ 📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop 🔗 OUR LINKS Storyblocks: https://www.storyblocks.com/tessbarclay Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!

Today we are going behind the SCENES!! In this episode, I'm unfiltered going through everything behind the scenes of my business & content.. 📥 Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content! .. how I'm re-branding my social media & business in 2025, how I make income & my income streams, who works at Busy Blooming, my 9-5 to full-time entrepreneur journey, sharing my vision board, my goals, how I'm growing on social media & MORE!! 👉 This episode is for you if: •⁠ ⁠You're curious how I make income as a creator + entrepreneur •⁠ ⁠You're interested in the behind the scenes of Busy Blooming, my team & content •⁠ ⁠You want to know my current goals, vision & what I want to do with Busy Blooming & my brand •⁠ ⁠You want to feel less alone navigating your own brand, business, or dream life! 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 🔗 OUR LINKS Storyblocks: https://www.storyblocks.com/tessbarclay Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you! 📥 SPONSOR Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content! ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 – Welcome to WORK!! 03:45 – My Journey: University, Early 20s Hustle 9-5 in Toronto 04:40 – My Corporate Girlie Era & Dreaming of YouTube 06:00 – Starting 9-to-5 Vlogs While at my 9-5 06:40 – How Busy Blooming started from a FB group 07:36 – Quitting My 9-to-5 at 25: The Messy Truth & Pivots 08:20 – Busy Blooming Today: Mission, Vision & The Podcast as its Heart 09:25 – HUGE ANNOUNCEMENT: Introducing Busy Blooming HQ! 10:26 – My Income Streams & What I'm changing about my business/content 15:02 – Meet the Busy Blooming Team! (Including My Husband, Storm!) 20:16 – My Current Weekly Priorities & Workflow 22:30 – My Unfiltered Vision for Busy Blooming & My Personal Brand 35:22 – My Current Content Strategy Deep Dive (Instagram, YouTube/Podcast & New Setup!) 43:38 – AFTER HOURS: More on Busy Blooming HQ + Q&A 50:32 – Q&A: The Real Story of Quitting My 9-to-5 & Early Financial Struggles 56:20 – My Goals Now: Redefining Success 01:01:40 – Q&A: How I Schedule My Time & Habits I Treat Like Medicine ⸻ 📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop #ContentCreation #9to5 #podcast