Changing the way people feel about insurance...with FWD

We'll be back soon!

We're taking a small break for the summer but stay tuned and we'll bring you more inspiring stories, great guests and powerful conversations. In the meantime, head to www.fwd.com for the latest news. Thanks to all our subscribers and listeners!

Creating more clarity for customers

Gavin Lai – FWD Group Assistant Vice President Brand and MarketingIn this podcast, Gavin and Fiona discuss: • Project Clarity: an explainer • Insurance contracts • Insurance jargon and technical language • How to simplify things • Information design • Validation, feedback and the response to Project Clarity • Using Project Clarity to change the way people feel about insurance Find out more https://www.fwd.com/ [https://www.fwd.com/] Fiona references an article by Gavin about Project Clarity: https://www.campaignasia.com/article/dont-blame-short-attention-spans-for-unengaging-content/452947 [https://www.campaignasia.com/article/dont-blame-short-attention-spans-for-unengaging-content/452947]

A new way to bring insurance products to life

Leon Dorai - Assistant Vice President FWD Brand and MarketingLeon and Fiona discuss: • Trailblazer brand behaviour • Steve Jobs • Story telling • Insurance product brochures • Insurance product designers • Business metrics • Using positive emotions in branding • Story selling• FWD agents • Using storytelling as ongoing training In the podcast, Leon and Fiona discuss the Significant Objects project:https://significantobjects.com [https://significantobjects.com] They also discuss a famous quote from Steve Jobs. Some more background on Steve Job’s approach to story-telling is here: https://www.technologyreview.com/2011/10/06/87186/steve-jobs-storyteller/ [https://www.technologyreview.com/2011/10/06/87186/steve-jobs-storyteller/] Find out more about FWD at https://www.fwd.com/ [https://www.fwd.com/]

Changing how to work in insurance

Lee Murphy - FWD Group Chief Human Resources OfficerLee and Fiona discuss: • Employee experience • The FWD digital graduate programme • Hiring digital natives • Leadership • Coaching • An un-average FWD employee • Hybrid working • Attracting talent • Wellbeing at work • Millennial values • The Springboard CEO Challenge • Goal setting • Managing diverse markets • How to give feedback • Interview techniques • Unconscious bias In the podcast, Lee namechecks two podcasts: https://hbr.org/2018/01/podcast-ideacast [https://hbr.org/2018/01/podcast-ideacast] https://go.mbs.works/wwgtt [https://go.mbs.works/wwgtt] Find out more at https://www.fwd.com/ [https://www.fwd.com/]

The power of digitisation and ecommerce in insurance

David Broom - FWD Group Chief Officer for New Business ModelsDavid and Fiona discuss: • The rise of e-commerce • Millennials and brand loyalty • Asia’s leapfrog into mobile • The customer self-servicing trend • The impact of COVID-19 • The aggregator model • Agents and the power of the human touch • The Asian growth story • Technological shifts in Asia • Being an entrepreneur • Being hyper customer led • Customer expectations In the podcast, David namechecks three of FWD’s partners: https://www.traveloka.com [https://www.traveloka.com]https://www.tiki.vn [https://www.tiki.vn] and https://www.tiki.id [https://www.tiki.id]https://www.razer.com [https://www.razer.com] Find out more https://www.fwd.com/ [https://www.fwd.com/]