The Lead Generation System Behind Million-Dollar CRE Deals

The Lead Generation System Behind Million-Dollar CRE Deals

How do top commercial real estate brokers consistently find clients and off-market deals? In this episode, Aviva Sonenreich interviews Rob Velez about the prospecting systems behind his business, including cold calling, LinkedIn outreach, email marketing, CoStar, virtual assistants, and social media. They also discuss why specialization leads to bigger opportunities, when brokers should stop chasing every deal, and how commercial real estate brokerage can become the best education for building long-term wealth through investing. Make Smarter Real Estate Investment Decisions This episode is sponsored by HouseCanary, giving investors access to rental estimates, sales comps, market trends, and analytics across 136 million U.S. properties. Trusted by 6 of the 10 largest single-family REITs. 👉 Learn more: ⁠https://www.housecanary.com/ [https://www.housecanary.com/]

The Secret to Becoming the Broker Everyone Calls

What makes one commercial real estate broker the first call while everyone else gets overlooked? In today's market, it's not just experience or market knowledge. It's trust, visibility, and consistently showing up before a client ever needs you. In this episode, Aviva Sonenreich joins Jenn Quader, Founder and CEO of Smart Agency, to discuss how content, personal branding, and social media have transformed her commercial real estate business. Aviva shares the strategies that helped her build one of the industry's largest online audiences and turn educational content into consistent inbound deal flow. Key Topics Discussed: * Why becoming the broker everyone knows starts with providing value * How social media generates real commercial real estate deals * The biggest misconception brokers have about posting online * How to stay top of mind with clients before they need your services * Building authority through education instead of sales pitches * Why every commercial real estate professional should embrace new technology * The mindset shift that helped transform the Warehouse Hotline into a nationally recognized brand About the Guest: Jenn Quader is the Founder and CEO of Smart Agency, a strategic communications and marketing firm serving the commercial real estate and finance industries. She helps companies and industry leaders communicate complex ideas, strengthen their brands, and build meaningful relationships through thought leadership, content, and strategic messaging. About the Host: Aviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. As host of Commercial Real Estate Secrets, Aviva interviews top brokers, investors, developers, and industry leaders to uncover the strategies, habits, and insights behind long-term success in commercial real estate. Connect with the Women Shaping Commercial Real Estate If you're serious about growing your business and building relationships that lead to new opportunities, join Aviva at GlobeSt. Women of Influence. This two-day conference brings together the leaders driving commercial real estate forward to share practical strategies, discuss the industry's biggest challenges, and build connections that continue long after the event ends. 📅 July 13–14, 2026 👉 Learn more and reserve your spot: https://events.globest.com/WomenOfInfluence [https://events.globest.com/WomenOfInfluence]

It Took 8 Years to Win This Client

What if your biggest client took eight years to win? In commercial real estate, the best relationships aren't built overnight. They're earned through patience, consistency, and years of creating value long before a deal ever happens. In this episode, Aviva Sonenreich sits down with Cory Zelnik, Founder of Zelnik & Company, to discuss what it really takes to build long-term client relationships in commercial real estate. Key Topics Discussed: * Why it took eight years to win Panda Express as a client * How to build commercial real estate relationships that last decades * Why patience is one of the most valuable skills in brokerage * The importance of staying top of mind with clients over the long term * How elite brokers become trusted advisors instead of transactional salespeople * What national retailers look for when expanding into new markets * Emerging retail concepts and trends shaping New York City About the Guest: Cory Zelnik is the Founder and President of Zelnik & Company, a New York City-based commercial real estate brokerage specializing in retail leasing and tenant representation. With more than three decades of experience, Cory has represented national retailers, major landlords, and growing restaurant brands, including Panda Express, helping clients expand through long-term relationships and strategic market expertise. About the Host Aviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. As host of Commercial Real Estate Secrets, Aviva interviews top brokers, investors, developers, and industry leaders to uncover the strategies, habits, and lessons behind long-term success in commercial real estate. Make Smarter Real Estate Investment Decisions This episode is sponsored by HouseCanary, giving investors access to rental estimates, sales comps, market trends, and analytics across 136 million U.S. properties. Trusted by 6 of the 10 largest single-family REITs. 👉 Learn more: https://www.housecanary.com/ [https://www.housecanary.com/]

How to Price Your Commercial Property in Today's Market

In this episode, Aviva Sonenreich is asked by Jenn Quader what's really happening in Denver's industrial real estate market and why today's environment represents a market reset rather than a market collapse. She explains why correctly priced properties are still leasing and selling, how the growing bid-ask gap is slowing transactions, and what investors, owners, and tenants should expect as the market continues to normalize.   Key Topics Discussed * Why Denver's industrial market is experiencing a reset, not a collapse * The biggest factor separating buildings that lease quickly from those that sit vacant * How the bid-ask gap is affecting industrial investment sales * The outlook for Denver industrial real estate over the next several years * The difference between today's Class A and Class C warehouse markets * Why Industrial Outdoor Storage (IOS) continues to attract institutional investors * How zoning and land scarcity are driving long-term IOS value * Why cities and developers must rethink industrial planning to support modern logistics   About Aviva Aviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. She is a nationally recognized content creator, speaker, and commercial real estate expert known for helping investors, owners, and occupiers navigate the evolving industrial market.   Upcoming Speaking Engagement GlobeSt. Women of Influence Conference 2026 [https://events.globest.com/WomenOfInfluence] 📅 July 13–14, 2026 📍 Gaylord Rockies Resort & Convention Center | Denver, CO   Speaking Session Building Influence, Winning Clients: Social Media Strategies That Work Tuesday, July 14, 2026 | 12:15 PM – 1:00 PM   Aviva Sonenreich will speak on how commercial real estate professionals can leverage social media to build credibility, attract clients, and generate business in today's digital landscape.   The GlobeSt. Women of Influence Conference brings together top CRE leaders for two days of networking, business development, and actionable insights on the industry's most important trends.   Register now. [https://events.globest.com/womenofinfluence/2026-agenda]

The Truth About Insurance Claims (And Who Really Fights for You)

Most property owners assume their insurance company is on their side after a fire, flood, or major property loss. But what if the person adjusting your claim isn't actually working for you? In this episode, Aviva Sonenreich sits down with public adjuster Andy Gurczak to unpack one of the least understood professions in commercial real estate and property ownership. Andy explains how public adjusters advocate exclusively for policyholders, why insurance claims are often delayed, denied, or underpaid, and how owners can protect themselves before costly mistakes are made. Key Topics Discussed * What a public adjuster actually does—and how they differ from insurance adjusters * Common mistakes property owners make immediately after filing a claim * When it makes sense to hire a public adjuster—and when it doesn't * Why timing matters after a fire, flood, burst pipe, or other major loss * Real-world examples of denied claims that were successfully overturned * Why speaking directly to your insurance company can unintentionally hurt your claim * How to determine whether filing an insurance claim is even financially worthwhile About the Guest Andy Gurczak is the Founder and CEO of AllCity Adjusting, a public adjusting firm that works directly with policyholders to ensure fair insurance payouts. With over a decade of experience, Andy has grown his company into one of the most efficient public adjusting firms in the nation, handling multiple multi-million dollar property claims across both commercial and residential sectors. About the Host Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. As host of Commercial Real Estate Secrets, Aviva interviews top brokers, investors, developers, entrepreneurs, and industry experts to uncover the strategies, market trends, and lessons shaping commercial real estate today. Need Help Buying, Leasing, or Selling Industrial Real Estate? Whether you're searching for warehouse space, acquiring an investment property, leasing industrial facilities, or evaluating the value of your commercial property, the Warehouse Hotline specializes exclusively in Denver industrial real estate. Visit our website to learn more about our brokerage services [https://warehousehotline.com/commercial-real-estate-services/] and how we can help with your next transaction.