Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you. We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy. Whether you’re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear. Listen to This Episode to Discover: * Why holding back your truth can quietly sabotage your marketing * The most common types of messages women tend to filter (and how to spot yours) * How to say something bold without alienating your audience * Real-world stories from women who’ve said the hard thing — and what happened next * How to identify your unspoken truth * What to do if you’re feeling the pull to be more real, raw, or radical — but unsure how to start * The ripple effect of unfiltered messaging on your offers, leads, confidence and growth * Our 3S Framework for expressing vulnerable, opinionated or polarising messages with integrity * And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now [https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind] Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. Join Now [https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist] Episode 259 – How to Use Bonuses to Overcome Buyer Objections [https://herbusiness.com/podcast/how-to-use-bonuses-to-overcome-buyer-objections-and-make-more-sales/] Angela Counsel [https://angelacounsel.com] – advocate for natural menopause solutions Anne Maree Wilshire [https://www.annemareewilshire.com] – voice coach and energetic alignment mentor Amanda Paul, Brand Injection [https://brandinjection.com.au] – lead-gen copywriter for property developers

If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you’re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land. Listen to This Episode to Hear More About: -> The 3-part fix for getting leads who actually want to buy from you—starting now. -> The unspoken cost of wrong-fit leads: It’s not just wasted ad spend—it’s the silent killer of momentum and confidence. -> 7 powerful themes that reveal whether your current leads are a poor fit. -> The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you). -> Is your “freebie” secretly repelling buyers? The counterintuitive reason some lead magnets are working against you. -> Feeling exhausted by your clients? This quiet signal says you’re marketing to the wrong people. -> The “chaotic list” effect that makes it almost impossible for your offers to convert. -> The real reason you’re second-guessing everything. -> The marketing shift that filters out tyre-kickers—without sounding salesy or pushy. -> What if you’ve outgrown your audience? Here’s what to do when the clients you’re attracting don’t match who you are now. -> The telltale signs your audience is too scattered—and why it’s sabotaging your content (and your confidence). -> Is your content attracting... or qualifying? The subtle shift that makes marketing easier—and more effective. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 2: Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/ Episode 4: Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/ Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them https://herbusiness.com/podcast/67-client-avatar-interviews-need/ Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/ Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content. https://www.evelinakreative.com/ Angela Counsel – Naturopath and menopause expert. https://angelacounsel.com/ Alison Vidotto – CEO of Vidotto Group https://alisonvidotto.com/

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you’re a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn’t enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn’t need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We’d love to hear from you! Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page [https://www.facebook.com/groups/contentsellspodcast]. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts [https://itunes.apple.com/au/podcast/content-sells-attract-convert/id1042074412?mt=2]. It means the world to us!

Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream' principle—a simple test to identify perfect partnership matches. -> Uncover five low-tech alliance models that can rapidly grow your reach without a hefty budget. -> Learn how a local electrician partnered with a lighting store to become the go-to service provider in their area. -> Find out why sharing the same ideal client but solving different problems is key to successful collaborations. -> Explore how values alignment can make or break a strategic partnership. -> See how a naturopath and a mindfulness coach teamed up to support women over 45 in complementary ways. -> Understand why even small collaborations can have a mighty impact on your business growth. -> Learn the art of the 'Email Swap'—a powerful, cost-free way to expand your audience. -> Discover how to add value to your offerings with 'Bonus Swaps' in courses or lead magnets. -> Find out how including a partner's coupon in your product shipments can delight customers and boost referrals. -> Hear about a horticulturalist who partnered with real estate agents to create a win/win/win! -> Understand the importance of making partnerships that make sense to your customers. -> Learn how to co-create content with partners for mutual benefit and increased authority. -> Discover why you don't need a big list or budget to start forming impactful alliances. -> Find out how to overcome mindset barriers that prevent you from seeking collaborations. -> Explore the concept of 'Guest Collaborations' that go beyond simple interviews. -> See how a swimwear brand partnered with complementary product businesses for a successful photo shoot. -> Learn how to identify partners who share your ideal client but offer different services. -> Understand the benefits of local co-promotion and how it can lead to more buyers. -> Get inspired to take the first step towards forming strategic alliances that can transform your business. Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 2 – Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/ Episode 89 – Strategic Alliances: How to Use Them to Grow Your Business https://herbusiness.com/podcast/89-strategic-alliances-how-to-use-them-to-grow-your-business/HerBusiness Chantel Gilbert - Bluegum Electrical https://bluegumelectricalsolutions.com.au/ Angela Counsel - embrace Menopause https://angelacounsel.com/ Karin van der Valk – Mindfulness and Meditation Coach https://www.facebook.com/karin.vandervalk/ Fiona Keary - Style Liberation https://www.styleliberation.com.au/ https://sageseller.com/blog/how-to-use-amazon-packaging-insert-cards-guide-for-sellers/?utm_source=chatgpt.com Anita McLachlan - Sequins and Sand https://www.sequinsandsand.com.au/ Chantelle Bell - Naturopath https://www.chantellebell.com.au/ Anne Maree Wilshire - Vibrant Voices https://www.vibrantvoices.com.au/ Laura Reale - Lifestyle Optical https://www.lifestyleoptical.com.au/

It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list of 79 content marketing tools to help you in all kinds of areas, including: * AI Tools * Productivity Tools * Content Creation & Collaboration Tools * Broadcast / Streaming Tools * And so much more! Listen to This Episode To: * Discover the AI tool that edits your videos simply by tweaking the transcript – no video skills needed. * Learn how a walkie-talkie app is revolutionising client communication and team collaboration. * Find out how a new AI agent can autonomously build an app for you – yes, really! * See how personalised AI assistants are streamlining tasks and remembering your preferences. * Explore the rebranded platform that's making content delivery seamless and searchable. * Get the scoop on the video editing app that's making social media content creation a breeze. * Learn our preferred tool for generating custom images within your chat interface – no design skills required. * Discover the tool that's turning voice notes into actionable content and strategies. * Find out how to repurpose your spoken ideas into polished content effortlessly. * See how to automate the removal of filler words from your videos for a more professional touch. * Learn how to add interactive calls-to-action directly within your video content. * Explore how to use AI to analyse datasets and create insightful visual reports. * Discover how to create a personalised content hub that's easy to navigate and search. * Find out the AI tool we use to summarise and repurpose your video content for different platforms. * Learn how to create custom AI assistants that can help your clients with their content strategies. * And much, much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist EP 257 - How to Get Free Leads & Buyers on Instagram With Nicole Burke https://herbusiness.com/podcast/how-to-get-free-leads-and-buyers-on-instagram-with-nicole-burke/ Nicole Burke – Gardenary https://www.gardenary.com/ Evelina Kagan – Evelina Kreative https://www.evelinakreative.com/